NEW YORK, Oct. 20, 2020 /PRNewswire/ -- Captain Morgan
just released a new flavored spiced rum, Captain Morgan Sliced
Apple Spiced Rum. And it's pretty darn good. So good in fact, you
don't have to drink it with a mixer. Whether you serve it straight
with ice and a slice of lemon, or in a round of shots for the crew,
this spiced rum is something to celebrate.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8795451-captain-morgan-sliced-apple-launches-by-partnering-with-creators/
So, Captain Morgan is celebrating their newest product by
handing over the creative reins to a group of some of the most
talented street artists and content creators around. Their goal? To
be unapologetic in celebrating their communities and all the things
that make them unique, whether it's virtually or in their own
backyard.
10 CITIES. 11 MURALS. 9 AMAZING
ARTISTS.1
To kick off the launch, five local artists worked with Captain
Morgan to design murals in the communities they call home –
New York City, Los Angeles, Miami, Austin
and Atlanta – that pay tribute to
some of the country's most vibrant and iconic city neighborhoods.
In their own unique, signature styles, each artist's mural
showcases some of the diverse flavors, people, art and sounds that
make up the irresistible spirits of the communities that Captain
Morgan Sliced Apple is out to celebrate.
"We all thrive when we can support each other's growth,
passions, and local businesses. It's those aspects that make our
communities what they are, the pieces we raise up and cherish the
most," Sam Salameh, Vice President
Captain Morgan. "We're partnering with artists and creators from
all walks of life to give our neighborhoods across the country
something they can celebrate together."
What are some of the things you'll see represented in the
murals? In Miami you'll see
Brandy Swope pay homage to the
Latin-American influences on the local community, in the
Bronx mural you'll spot the corner
subway stop and your favorite neighborhood hot dog stand by
Mason Eve, in Los Angeles MADSTEEZ is celebrating the skate,
music and art culture that we all know and love. In Austin, Efren
Rebugio pays tribute to the iconic Texas landscape and in Atlanta we're raising a glass with C.Flux Sing
to the diverse groups of people that adds to the vibrancy of the
neighborhoods.
To follow, four local artists will be taking their art mobile by
displaying their murals on trucks around their home cities of
Chicago, Madison, Minneapolis, Milwaukee and Tampa. Whether the mural is on a truck or a
wall they'll all be tied together through the quintessential gold
Captain Morgan Sliced Apple Spiced Rum.
4 WEEKS. 4 CATEGORIES. 8 UNAPOLOGETIC
CREATORS.2
Captain Morgan Sliced Apple is tapping into the unapologetic
nature of Internet culture to embody the irresistible
experience of Captain Morgan Sliced Apple. How? By assembling
an epic crew of content creators to see who can make the best
Captain Morgan Sliced Apple #Ad.
And since there's always more fun to be #Ad with Captain Morgan,
each week, two creators will go head-to-head in creating the best
#Ad on YouTube with the goal of being gloriously unapologetic about
it, and the creator with the most engagement, unlocks more from
Captain Morgan.
Week 1 began on October
5th with LeJuan
James and Benito Skinner
squaring off in the 'comedy' category followed by Pablo Rochat and Kevin
Lustgarten showcasing their outstanding visual effect tricks
(VFX). The music round kicked off this week with Devvon Terrell and Jade Novah followed by the
finale next week between Cameron J.
Henderson and Taylor Pierce
for the dance round.
"Our creators embody the power of fun in everything they do and
that really came through in this campaign," said Sam Salameh, Vice President Captain Morgan.
"Whether it was Pablo taking his spin on a cocktail by shaking it
in the washing machine, or Benito manifesting his unapologetic
dream wedding, our partners' content shows us how to unlock
the enjoyment in all we do."
We're all about safely coming together with your favorite people
to make new memories with the temptingly delicious Captain Morgan
Sliced Apple Spiced Rum, responsibly of course. And just like the
good times, Captain Morgan Sliced Apple is here to stay, on shelves
now across the U.S. and Canada. It
is available in a 750mL bottle with an ABV of 35%, and the
suggested retail price is $15.99. Be
sure to check out @CaptainMorganUSA on Instagram and
@CaptainMorganUS on Twitter for even more Captain Morgan Sliced
Apple crew content and some delicious cocktail recipes.
About Captain Morgan
Captain Morgan is the number one selling spiced rum and the
third largest spirits brand in the U.S. With the promise that
there's more fun to be had, Captain Morgan encourages
everyone 21+ to find the fun in each day. The Captain Morgan
portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN
MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN
MORGAN Pineapple Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN
Black Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN
Cannon Blast, CAPTAIN MORGAN
LocoNut, CAPTAIN MORGAN Apple Smash, CAPTAIN MORGAN
Watermelon Smash, CAPTAIN MORGAN Grapefruit Rum. For more
information, visit www.CaptainMorgan.com.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives and ways to share
best practice. Follow us on Twitter and Instagram for news and
information about Diageo North America: @Diageo_NA. Celebrating
life, every day, everywhere.
1 WALL ARTISTS: Mason
Eve (NYC: Bronx &
Queens), Mark Paul – MADSTEEZ (LA),
Brandy Swope (Miami), Efren
Rebugio – Everyday Research (Austin), Craig
Singleton – C.Flux Sing (Atlanta) TRUCK ARTISTS: Adam Turman (Minneapolis), Cecilia
Lueza (Tampa), TBD
(Wisconsin), JC Rivera
(Chicago)
2 LeJuan James,
Benito Skinner, Pablo Rochat, Kevin
Lustgarten, Devvon Terrell,
Jade Nova, Cameron Henderson, Taylor Pierce
MEDIA
CONTACTS:
|
|
Halley
Barnes
|
Kyra
Zeller
|
TAYLOR
|
DIAGEO
|
(484)
995-9199
|
(646)
223-2000
|
hbarnes@taylorstrategy.com
|
kyra.zeller@diageo.com
|
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SOURCE Captain Morgan, Diageo