NEW YORK, March 3, 2022 /PRNewswire/ -- St. Patrick's Day
brunch is the kick-off to celebrations, typically consisting of the
essentials: Baileys, coffee and bagels. But
what happens when you combine everyone's favorite brunch items? The
most epic (and delicious) St. Patrick's Day brunch yet. Baileys
Original Irish Cream, the first spirit to combine two of
Ireland's most unapologetically
delicious ingredients: rich dairy cream and Irish
Whisky, is partnering with iconic New York-based bagel institution,
Ess-a-Bagel, to level up your brunch plans and give
your regular bagel and coffee order an Irish makeover. Introducing
the Baileys x Ess-a-Bagel St. Patrick's Day Brunch Box
featuring the first-ever cream cheese infused with the flavor of
Baileys Original Irish Cream Liqueur (non-alcoholic)* – a must try
holiday treat available to order today for nationwide shipping
beginning Monday, March 14 through
Thursday, March 17, 2022; and those
in New York City can soon stop by
the exclusive pop-up to pair their bagels with Baileys and coffee
(because nobody does brunch like New Yorkers!).
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/9021451-baileys-ess-a-bagel-st-patricks-day-brunch-box/
The Baileys x Ess-a-Bagel Brunch Box includes a half pound of
the first-ever non-alcoholic cream cheese infused with the flavor
of Baileys featuring rich cocoa and vanilla flavors, 12 of
Ess-a-Bagel's Shamrock Green bagels, 6 Mini Green & White
cookies, a pound of silky Nova, a half-pound of Spread of the
customer's choice, a cream cheese spreader, and 1 bag of Lavazza
¡Tierra! Organic Planet coffee available online for nationwide
shipping from March 14 through
Thursday, March 17 at Goldbelly.com
while supplies last. The Bailey's-infused cream cheese will also be
available for purchase at Ess-a-Bagel stores at 831 3rd
Avenue and 108 West 32nd Street while supplies last.
And, while Baileys may not be included in the Brunch Box, we
recommend serving our classic Baileys Irish Coffee to pair
perfectly with your brunch spread.
BAILEYS IRISH COFFEE
Ingredients
2 oz Baileys Original Irish Cream
6 oz Lavazza ¡Tierra! Organic Planet Coffee
1 oz Irish Whiskey
1 Dollop Whipped Cream
Preparation
- Combine Baileys, Lavazza ¡Tierra! Organic Planet coffee, and
Irish Whiskey in a tall "Irish
Coffee" glass.
- Top with whipped cream.
The festivities don't stop there. Kick off your St. Patrick's
Day celebrations IRL at brunch with Baileys and Ess-a-Bagel.
Consumers 21+ can stop by the Baileys Bagel Bar Featuring
Ess-a-Bagel pop-up in New York
City – the destination for the tastiest bagels, notorious
brunch culture and largest St. Patrick's Day festivities – where
complimentary Baileys-infused cream cheese and green bagels will be
available to sample alongside traditional Baileys and coffee
cocktails made with Lavazza Coffee. The pop-up experience is
located at 251 Elizabeth Street in NYC and operates from
9am-3pm on March 17-18 and 10am-3pm on March
19-20.
"We pride ourselves on our passion and dedication to crafting
the perfect bagels and partnering with Baileys allowed us to push
the boundaries to put a new twist on a classic," says Melanie Frost, Ess-a-Bagel Chief Operating
Officer. "We're excited to be able to offer our customers a fun and
innovative way to celebrate St. Patrick's Day with our bagels and a
new Baileys-infused cream cheese to pair that is quite
delicious!"
"Baileys' Irish heritage has organically engrained us into many
St. Patrick's Day celebrations, so it only made sense to create a
new way to enjoy everyone's favorite Irish cream liqueur for the
holiday," says Stacey Cunningham,
Director of Baileys & Liqueurs, Diageo North America. "We are
huge fans of Ess-a-Bagel's classic yet innovative offerings and
felt that they were the perfect partner to help us celebrate St.
Patrick's Day by combining Baileys, bagels and brunch all in
one!"
If you're looking to purchase a bottle of Baileys Original Irish
Cream, the liqueur is available nationwide wherever spirits-based
beverages are sold for a suggested retail price of $24.99 for a 750ml bottle. Enjoy Baileys neat, on
the rocks, in coffee and hot chocolate or baked into a treat - for
more information, please visit www.BAILEYS.com.
Baileys encourages consumers of legal drinking age to treat
themselves responsibly.
About BAILEYS™ Irish Cream Liqueur
BAILEYS launched in Ireland in
1974. It is now available in 180 markets worldwide and is the
number one selling liqueur in the world. Owned by Diageo plc,
BAILEYS is currently ranked 7th among all distilled spirits sold
worldwide. It's the signature delicious balance of Irish Cream,
whiskey and fine spirits that makes BAILEYS Original Irish Cream
the perfect little indulgence when you need a break from your daily
routine. The BAILEYS portfolio includes Original Irish Cream,
Deliciously Light, Salted Caramel, Vanilla Cinnamon, Espresso
Crème, Strawberries & Cream and Almande. For more information
on BAILEYS Original Irish Cream, please visit us
at www.BAILEYS.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About Ess-a-Bagel
Ess-a-Bagel was established in 1976 by Florence and Gene Wilpon and Florence's brother
Aaron Wenzelberg. Coming from an Austrian baking family, the art of
baking or crafting the perfect bagel came naturally to them. Within
two years of opening, Ess-a-Bagel was voted #1 in the Tri-State
area and had attracted a loyal following. In 2013, Florence passed
away. Her sister Muriel Frost and
her niece Melanie Frost took over
the operation.
Florence always had a passion for the bagel business. It was her
baby, and she nurtured and grew it with the same ingredient that
continues to set Ess-a-Bagel apart today: A LOT OF LOVE!
Ess-a-Bagel continues to provide hungry New Yorkers with the city's
best bagel. Hand rolled, boiled and baked on premises daily, our
delicious crunchy on the outside and chewy on the inside bagel is
the quintessential New York Bagel. For more information about
Ess-a-Bagel or its Bagels, creamy spreads, or luscious Nova, visit
Ess-a-Bagel.com
*Contains less than 0.5% alcohol by volume
21+ Please Enjoy
Responsibly.
BAILEYS Irish Cream Liqueur.
17% Alc/Vol. Imported by Paddington, Ltd., New York, NY
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SOURCE Baileys Irish Cream Liqueur