The Premium Vodka Brand Enters The Ready-To-Drink
Market,
Bringing The Spirit of Luxury and Culture To The Category –
#LikeOnlyCirocCan
NEW
YORK, March 29, 2022 /PRNewswire/ --
Today, Sean "Diddy" Combs and the Makers of CÎROC
Ultra-Premium Vodka announce the launch of CÎROC Vodka
Spritz, the luxury vodka brand's first ready-to-drink cocktail.
CÎROC is a spirits brand defined by its commitment to excellence,
innovation, and celebration. Available on April 1 in four premium flavors, the launch of
CÎROC Vodka Spritz marks another iconic moment in the brand's
history, as it continues to bring flavor innovations to the spirits
industry.
Experience the interactive Multichannel News Release
here: https://www.multivu.com/players/Spanish/9023851-ciroc-vodka-spritz-likeonlyciroccan/
The launch of CÎROC Vodka Spritz builds on Combs' and CÎROC's
tradition of innovation and adds to Combs' track record as a
cultural pioneer in the spirits industry. Always looking for
opportunities to expand the business and step into new territories,
Combs and CÎROC identified an opportunity for a premium brand in
the ready-to-drink market with cultural relevance that truly
represents a multicultural audience.
"Breaking into the RTD category is a landmark moment for the
brand and we're excited to launch a line of spirits that bring a
new energy and audience segment to the growing market," says Sean
"Diddy" Combs. "With nearly 15 years leading the brand and having
historic success growing the CÎROC portfolio, I'm looking forward
to making CÎROC Vodka Spritz the No. 1 brand in the category."
Combs has continued spearheading innovation and design, having a
direct hand in all creative, marketing and partnering with Diageo
on innovation and product development processes. With its sleek
clean lines, the can's elegant design hints at the carefully
crafted cocktail inside. Infused with vodka made from fine French
grapes and brimming with natural flavors, the varieties are
gluten-free and contain no artificial sweeteners. Each four-pack is
available in one of these delicious flavors:
- Watermelon Kiwi offers a ripe melon flavor, a
subtle hint of green kiwi and a crisp, refreshing finish.
- Sunset Citrus offers bright orange notes with a
touch of stone fruit and a zesty finish.
- Pineapple Passion blends the taste of pineapple and
tropical flavors with an orange zest finish.
- Colada provides the classic taste of creamy coconut and
juicy pineapple, complete with a lusciously rich finish.
"CÎROC Vodka Spritz gives you the best of both worlds: the
luxurious crispness of a vodka cocktail, conveniently served up in
a beautiful, ready-to-drink can," says Edward Pilkington, Chief Marketing &
Innovation Officer, Diageo North America. "We are excited to have
CÎROC join the ever-growing Ready to Drink portfolio at Diageo as
we continue to innovate ways to bring convenience and quality to
our consumers."
CÎROC Vodka Spritz will be a permanent addition to the CÎROC
portfolio and will be on shelves nationwide starting April 1st, 2022, for a suggested
retail price of $16.99 per
4-pack.
The launch will include a multipronged rollout with culturally
relevant talent partners, musicians, events and more. Be on the
lookout for more details about exciting summer programming coming
soon!
CÎROC encourages people of legal drinking age to celebrate
responsibly. Please visit www.CIROC.com for additional
information on CÎROC. Stay up to date with the latest news,
cocktails and exciting social content by following the conversation
at @CIROC.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium
Vodka is gluten-free and distilled from fine French grapes; a
process inspired by over a century of wine-making expertise and
craftsmanship, providing a crisp, clean taste and citrus nose.
Launched nationwide in January 2003,
DIAGEO – the world's largest spirits and beer company – made
spirits history in October 2007 by
entering into a strategic alliance with entertainment entrepreneur
Sean Diddy Combs, in which Mr. Combs
and Combs Enterprises assumed the lead on all brand management
activities for CÎROC. The flavor portfolio includes CÎROC RED
BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE,
CÎROC MANGO, CÎROC SUMMER WATERMELON AND CÎROC SUMMER CITRUS. In
June 2018, Sean Diddy Combs and Makers of CÎROC entered the
brown spirits category with the introduction of CÎROC VS, Fine
French Brandy. Please drink responsibly. Must be 21+ to enjoy.
About DIAGEO North America
DIAGEO is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about DIAGEO, their people, brands, and
performance, visit www.diageo.com.
Visit DIAGEO'S global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives, and ways to share
best practice. Follow Twitter and Instagram for news and
information about DIAGEO North America: @Diageo_NA.
About Combs Spirits
Combs Spirits (CS) is a privately
owned, premium spirits company created by Sean "Diddy" Combs in
2013. The company co-owns DeLeón Tequila and is responsible for all
strategic marketing for CÎROC Ultra-Premium Vodka, both in
partnership with Diageo. CS is focused on delivering high impact
growth driven product development strategies that promote a healthy
business structure while highlighting social responsibility - and
has become known for its bold business moves, energetic marketing
and history-making success.
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SOURCE CÎROC Ultra-Premium Vodka