Hispanic entrepreneurs can now apply to
receive a $20,000 grant to fuel
business growth
NEW
YORK, Sept. 15, 2022 /PRNewswire/ -- This
Hispanic Heritage Month, the Tequila Don Julio
Fund† is calling all Hispanic entrepreneurs who
follow their heart and demonstrate that the best things in life are
made por amor (for the love) to apply for a
business grant. Eighty years ago, Don Julio González boldly
approached a local businessman for a loan of 20,000 pesos to open his own distillery, where
Tequila Don Julio continues to be made today. Following his heart,
González spent his life perfecting his craft to create one of
Mexico's most loved tequilas.
Inspired by the entrepreneurial spirit of the brand's late founder,
and the love he poured into each bottle of tequila resulting in an
exceptionally smooth liquid, the grant program was created to pay
it forward and celebrate Hispanic entrepreneurs who live out their
craft por amor every day.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9087251-tequila-don-julio-fund-grant-program-returns-for-hispanic-heritage-month/
"Don Julio González taught us that creating anything of value
requires love, which is as true in life and business as it is for
tequila," says Christina Choi,
Senior Vice President of Tequila, Diageo North America. "We are so
proud of the businesses we supported last year with our inaugural
grants and are excited to continue celebrating a new group of
Hispanic entrepreneurs who are building their own legacy with their
crafts that they do por amor – just as our founder did."
The Tequila Don Julio Fund is once again partnering with the
Association of Latino Professionals For America (ALPFA) to
encourage Hispanic entrepreneurs all across the country to apply.
The initiative is also bringing together an ensemble of 10 Hispanic
trailblazers to create a new Advisory Board that will help select
this year's grant recipients and empower them to build successful
businesses. The newly appointed Advisory Board includes
Singer-Songwriter Sofia
Reyes, Fashion Designer Victor Barragán,
Celebrity Photographer Carlos Eric
Lopez, ALPFA Chief Financial Officer, Selene Benavides, as well as the inaugural
Tequila Don Julio Fund grant recipients including Progeny Coffee
Co-Founder & CEO Maria
Palacio, Tia Lupita Foods Founder & CEO
Hector Saldivar, Jen
Contracting Group Owner & CEO Jennifer Ramos Aguilar, YAPA Artisan
Empanadas Owner Polo Valdes, and MARME Founder &
CEO Maria Mejia.
Starting today, Hispanic entrepreneurs can apply at
https://hhmfund.donjulio.com for a chance to take their
business to new heights. Up to five qualifying entrepreneurs will
each be awarded the following through the Tequila Don Julio Fund
and its Advisory Board:
- Business Funding: A $20,000 grant (for a possible total of
$100,000 in grants) for the recipient
to put toward advancing their business goals.
- Entrepreneur Spotlight: Exclusive features on the Don
Julio website and social channels highlighting the grant recipient
and their business.
- Digital Marketing Package: A portfolio of digital assets
that the recipient can use to promote their own business, including
entrepreneur headshots, still images as well as two video assets
highlighting their business and their craft that they do por
amor.
- Mentorship Opportunities: Each recipient will be paired
with a grant recipient from the Tequila Don Julio Fund's inaugural
grant program last year, who will provide a one-on-one mentorship
session.
- Ongoing Professional Support: A 5-year membership to
ALPFA for countless opportunities for one-on-one guidance,
networking, and business resources.
"As an organization that champions the spirit of
entrepreneurship among the Latino community, we are thrilled to
continue our partnership with Tequila Don Julio to spotlight the
love and devotion that many Hispanic entrepreneurs everywhere
demonstrate," says Jennifer
Paulino, Director of Business Development and Partnerships
at ALPFA. "We constantly witness the love, passion and dedication
that become driving forces behind growing any business and are
excited to see the impact our community continues to make in the
country's economy."
Applications can be submitted now through October 15, 2022, and grant recipients will be
announced in early November. For applications, eligibility criteria
and grant program restrictions, please visit
https://hhmfund.donjulio.com. **
This grant program is part of the Tequila Don Julio Fund's
$1 million pledge over four (4) years
to charities whose missions support the communities that have
helped build the brand to what it is today. Learn more about the
Tequila Don Julio Fund and the brand's ongoing commitments at
https://DonJulio.com/Fund.
†The Tequila Don Julio Fund is a donor advised fund with
Diageo North America, Inc. as the donor and which is administered
by Fairfield County's Community Foundation, an IRS 501(c)(3)
organization. Recipient business will not receive monies directly
from Diageo Americas, Inc./Tequila Don Julio.
** NO FEE TO APPY. Valid only in the U.S. Must be 25+,
identify as Hispanic American & own small business. One (1)
application per small business. Certain businesses (e.g., those
engaged in the distribution or sale of alcohol, adult
entertainment, gambling credit/financial services) excluded.
Provision of grant monies not an endorsement, sponsorship joint
venture or business relationship with Diageo Americas, Inc./Tequila
Don Julio, ALPFA or Block, Inc./Square. Void where
prohibited. Subject to Terms and Conditions at
website.
About Tequila Don Julio
Founded on the pioneering
agricultural principles of Don Julio González and his personal
pursuit of perfection, Tequila Don Julio revolutionized the tequila
industry and set the standard for ultra-premium tequila. The
original luxury tequila of choice in Mexico, Tequila Don Julio uses only the
highest caliber, fully matured and ripened Blue Agave that has been
hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio
includes Tequila Don Julio Blanco,
Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don
Julio 70, Tequila Don Julio 1942, and the limited-edition
Tequila Don Julio Primavera. For
more information on Tequila Don Julio, please visit
www.DonJulio.com.
About Diageo North America Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain
Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
( NYSE: DEO) and the London Stock Exchange (LSE: DGE) and
their products are sold in more than 180 countries around the
world.
For more information about Diageo, their people, brands, and
performance visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practices. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
About ALPFA
ALPFA (Association of Latino Professionals
For America) was the first national Latino professional association
in the United States, established
in Los Angeles in 1972. Throughout
our 47-year history we have experienced steady growth and
demonstrated consistent value. ALPFA continues to build upon its
proud legacy with a mission: To empower and develop Latino men and
women as leaders of character for the nation, in every sector of
the global economy. Over the last two years ALPFA has increased its
visibility and membership value through a digital transformation
that is helping inspire ambition and elevate the impact the
organization and its supporters make in the community. An impact
that can be seen through the funding of scholarships, educational
resources provided, and the visibility for its members.
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SOURCE Tequila Don Julio