The world's No. 1 vodka touches down in the Windy City on its
mission to adopt more sustainable practices
CHICAGO, Sept. 20,
2022 /PRNewswire/ -- Following World Cleanup Day on
Sept. 17, Smirnoff announced today it
will embark on a mission to develop more sustainable packaging and
systems by 2030.
As part of its mission to build a more sustainable future,
Smirnoff is heading to the Windy City, to partner on an initiative
to collect used glass for processing into new bottles for future
Smirnoff products. Through its partnership with the Don't Trash
Glass (DTG) campaign, a combined effort with the Glass
Packaging Institute and GlassKing
Recovery & Recycling, Smirnoff will support the
campaign's effort to work with more than 300 Chicago bars,
restaurants and local businesses to gather used and discarded glass
bottles, increasing the total available recycled glass in the
area.
"This partnership with Smirnoff helps support educational
and relationship-building opportunities with local restaurants and
bars so they can be at the forefront of glass recycling," said
Scott DeFife, president of the Glass
Packaging Institute. "Encouraging these businesses to be
influencers within the glass recycling process will have
long-lasting effects, not only on our environment but also on the
glass manufacturing and supply-chain process."
In partnership with Smirnoff, DTG will scour the
Chicagoland area to collect ready-to-recycle glass bottles that
will be processed by Smirnoff's glass partners and then transported
to the Smirnoff packaging plant in Plainfield, Ill. to be filled and delivered
into communities nationwide, including Chicago.
"We take our commitment to a more sustainable future very
seriously. Smirnoff is packaged and bottled in Plainfield, so it was important we started
this movement right here in our backyard," said Ed Pilkington, chief marketing & innovation
officer, Diageo. "When it comes to the environment, the way we can
all help the planet is by doing our part to better our communities
and Chicago is just the beginning
for Smirnoff."
With DTG, Smirnoff will lead the charge to educate bartenders,
back of house staff, employees, custodians and others who deal
directly with waste management to encourage them to adopt more
sustainable practices.
"This initiative is a good indicator of the need for systems to
be put in place, not just in Chicago, but around the country to create a
more circular economy for glass," said Rose
King, chief operating officer of GlassKing Recovery &
Recycling. "We're thrilled to be partnering with Smirnoff on this
initiative, a brand that clearly values sustainable practices and
bettering our communities for future generations."
Improving circularity and reducing waste are priorities
for Smirnoff and its parent company, Diageo. Beginning with work on
reuse and refill projects, the efforts from the DTG initiative will
contribute to the company's commitment to reimagine packaging and
become sustainable by design – a key pillar of Diageo's approach to
sustainability outlined in its ten-year action plan,
Society 2030: Spirit of
Progress.
Smirnoff is committed to bettering the world's communities
through sustainable practices and ensuring that adults 21+ can
responsibly enjoy the brand's variety of vodka flavors and flavored
malt beverages for years to come.
For more news on delicious cocktails and the many ways Smirnoff
is working to improve the planet, follow @Smirnoff on Instagram and
@SmirnoffUS on Twitter. However you decide to enjoy Smirnoff, be
sure to drink responsibly and always remember to reduce, reuse and
recycle.
About SMIRNOFF
Smirnoff has been giving the people
what they want since 1864, serving as a catalyst to revolutionize
drinking culture across generations: from inventing the Mule and
reimagining the vodka martini to creating a cultural mainstay that
defines the flavored malt beverage category with the launch of
Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
José Nicolás Vélez
DIAGEO
jose.velez@diageo.com
917-717-9274
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff