Major Product Launch
09 Febbraio 2009 - 8:00AM
UK Regulatory
TIDMESG
RNS Number : 9773M
eServGlobal Limited
08 February 2009
9 February, 2009
eServGlobal Limited
("eServGlobal" or "the Company")
Launch of Revolutionary Social Networking Software
eServGlobal Limited (LSE: ESG & ASX: ESV), a worldwide supplier of independent
and flexible telecommunications Value Added Services for Messaging and Charging
solutions, today announces the launch of its revolutionary Social Relationship
Manager (SRM) software that joins mobile telephone networks with popular
internet social networking sites.
The new SRM software allows telco operators to launch a new kind of value added
mobile service, one which provides incentives to their subscribers, who in
return choose to share their personal profile information. Thus, the operator
acquires a new type of business intelligence and uses its customers' social
influence to retain the most valuable subscribers. Further, the operator enjoys
reduced churn and has the opportunity to acquire its subscribers' friends
through the application of suitable referral rewards - all managed inside the
application. The service is compatible with most of the popular social
networking sites.
Since the advent of 3G, the operator community has struggled to find the "killer
application" for always-on devices. However, with more than 650 million
subscribers to the top 10 social networking sites, end-users can now enjoy the
benefit of mobile data services, by constantly checking or updating lightweight
content, which perfectly suits both the mobile device and access networks.
Operators have recognised this trend and have reacted by offering cheap data
bundles or customised handsets for social networking but, until now, have found
no way to move up the value chain, by either offering dedicated content or
compelling applications around the Social Networking domain. The eServGlobal SRM
allows operators to participate in the social networking phenomenon, while
maintaining their role as the underlying platform for communications.
Designed to be effective in markets approaching all-you-can-eat subscriptions or
ultra-low cost per minute, this new service will help operators keep ARPU high
by stimulating the user base to communicate frequently inside the operator
domain.
Ian Buddery, Executive Chairman of eServGlobal, said: "The coming year is sure
to be challenging for operators. They will have to balance the need to stimulate
existing subscribers and increase market share, while at the same time reduce
the "cost to serve" of Value Added Services. By offering the SRM as an adjunct
module to an existing system, eServGlobal is able to provide a compelling
business case for telecom operators who wish to attract new subscribers and
increase revenue."
eServGlobal has worldwide patents pending for the SRM application, the business
intelligence algorithms and the unique deployment options which are available.
eServGlobal will demonstrate the Social Relationship Manager at a launch
attended by telecom operators from across the globe at the GSMA Mobile World
Congress in Barcelona from 16 to 19 February. Visit Stand 8A69 in Hall 8.
For further information:
+------------------------------------------+-----------------------------------------------+
| Ian Buddery | Numis Securities Limited |
| Executive Chairman | Brent Nabbs (NOMAD) / David Poutney (Broking) |
| eServGlobal Limited | Tel: +44 (0) 20 7260 1000 |
| | |
+------------------------------------------+-----------------------------------------------+
| ICIS (financial PR) | eServGlobal Limited |
| Christian Taylor-Wilkinson / Bob Huxford | Sally Bennett, Communications Manager |
| Tel: +44 (0) 20 7651 8688 | sally.bennett@eservglobal.com |
| | T: +33 1 46 12 77 46 |
+------------------------------------------+-----------------------------------------------+
About eServGlobal
eServGlobal (AIM: ESG & ASX: ESV) develops and implements solutions for mobile
payment, convergent charging and rating, network services and messaging
products, for telecom service providers, across all legacy and next generation
telecom networks.
eServGlobal provides comprehensive services ensuring the success of projects
with worldwide implementation, integration and support services. Its innovative
solutions help service providers to grow new revenues, reduce churn and lower
their costs.
Over 80 of the world's leading service providers, with over 400 million mobile
subscribers in more than 50 countries, are taking advantage of eServGlobal's
end-to-end solutions and expertise to quickly deliver revenue-generating
services. With 16 offices around the world and staff from 30 different
countries, it provides flexible solutions with ongoing product development,
based on a deep understanding of its customers' challenges.
eServGlobal is listed on the Australian Stock Exchange (ASX: ESV) and the London
Stock Exchange AIM market (LSE: ESG). In the year to 30 June 2008, eServGlobal
reported revenue of AU$177.9 million, representing organic growth of 15.9% over
FY07. Net profit after tax of AU$10.4 million was achieved, up 91.5% from the
previous year. A dividend of 3 cents per share was paid for the full year ended
30 June, 2008, an increase of 50% over the previous year's dividend payment.
More information can be found at: www.eservglobal.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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