ALOY Alloy (MM)

Alloy, Inc. (Nasdaq:ALOY), under the banner of Alloy Media + Marketing, a media & marketing services company targeting Generation Y, intends to release its fiscal fourth quarter and full year results announcement for the period ending January 31, 2006 after the market closes on Wednesday, March 29, 2006. In conjunction with this announcement, Alloy, Inc. cordially invites you to listen to a conference call conducted by senior management, which will be broadcast live over the Internet. -0- *T The live webcast will take place on: Wednesday, March 29, 2006 5:00 P.M. (ET) http://www.alloyinc.com (click the "Investor Relations" link) Speaking from management: Matt Diamond, Chairman & CEO Jim Johnson, Chief Operating Officer Gary Yusko, Chief Financial Officer *T Participants may also listen to the quarterly conference call replay by logging onto www.alloyinc.com, and clicking on "INVESTOR RELATIONS". The archived webcast will be accessible from Wednesday, March 29, 2006, at approximately 8:00 p.m. (ET) until the first quarter 2006 earnings webcast. If you have any questions, please contact Jodi Smith at Alloy, Inc. (212) 329-8359.