Alloy Media + Marketing Launches TEEN.com - Premier Youth Ad Network Reaching Over 17 Million Users with Highest Concentration o
17 Dicembre 2007 - 2:55PM
Business Wire
Alloy Media + Marketing (NASDAQ: ALOY), a leading provider of media
and marketing services reaching targeted consumer segments, today
announced the launch of TEEN.com, a premier distributed media
content and advertising platform for youth-targeted web properties.
The network will provide brand marketers display and integrated
advertising programs to reach the highest concentration of teens
online in a narrowly targeted and highly scalable way. The TEEN.com
network is home to a growing list of web innovators who attract a
coveted youth audience. TEEN.com advertisers will benefit from
Alloy Media + Marketing�s extensive youth market expertise and
fifteen-year legacy in building effective, results-oriented
advertising programs to reach young people. Matt Diamond, CEO,
Alloy Media + Marketing commented, �The TEEN.com network offers
advertisers a highly efficient medium to deliver both integrated
and display advertising programs devoted to teens. In a fast paced
media environment, this type of integrated platform allows
marketers to build both breadth and depth for their brands, while
leveraging the newest thinking in youth marketing. Our dedicated
sales and product teams are immersed in youth programming on a
daily basis and offer clients extensive youth market expertise.�
The TEEN.com network enables web innovators, Habbo, RockYou, Meez,
and now Zwinky.com to expand advertiser relationships by leveraging
Alloy Media + Marketing�s national online sales force. These sites
join an impressive list of online properties that includes Alloy,
dELiA*s, CCS, and Sugarloot to reach the 17 million teen consumers,
according to the most recent ComScore figures. �Given Zwinky's
large social network, home to 12 million�registered users,�and its
incredibly engaged virtual world community,�we are excited to�tap
into Alloy�s expertise in both�teen advertising and marketing,"
stated Mike Primiani, VP of Zwinky.com. Ro Choy, Vice President,
Business Development of RockYou commented, "Alloy's keen
understanding of the teen marketplace and certified reach to teens
made them the ideal partner for us. As our platform builds, they
continue to demonstrate the right combination of creative thinking
and business savvy we value and expect in an environment�that is
seeing rapid progress.� Drew Neisser, CEO of Renegade
(www.renegade.com) said, "Alloy�s network offered us tremendous
reach connecting hundreds of thousands of young consumers with the
Panasonic X7 Headphones. Working with Meez, we delivered an
engaging interaction that associated Panasonic with a personalized,
virtual version of their teen target." Adding, �As marketers, we
provided a truly interactive brand experience for teens with
results that exceeded expectations, performing 20% better than the
average Meez environment." Sean Ryan, CEO of Meez stated, "Alloy
has brought significant value to our advertising efforts. They know
how teens are using the web and how best to integrate marketers to
ensure consumer relevance. Their marketing and sales efforts
continue to demonstrate effective solutions that are benefiting our
clients as well as our users.� Current TEEN.com network clients
span a wide range of product categories including Fortune 500
advertisers such as Procter & Gamble, Verizon Wireless, the CW
Network, New Line Cinema, Sony Pictures, Nintendo and others. Alloy
Media + Marketing operates the TEEN.com advertising network,
handling media sales and client relationships for integrated
marketing programs and ad unit placement across its partner
properties. About Alloy Media + Marketing Alloy Media + Marketing
(AM+M) is a leading provider of media services and programs
connecting with targeted consumer segments. AM+M manages a diverse
array of assets and services in interactive, display, direct mail,
content production and educational programming. AM+M works with
over 1500 companies including half of the Fortune 200. For more
information on AM+M services and investor relations (NASDAQ:
�ALOY�), please visit www.alloymarketing.com.
Grafico Azioni Alloy (MM) (NASDAQ:ALOY)
Storico
Da Ago 2024 a Set 2024
Grafico Azioni Alloy (MM) (NASDAQ:ALOY)
Storico
Da Set 2023 a Set 2024
Notizie in Tempo Reale relative a Alloy (MM) (NASDAQ): 0 articoli recenti
Più Alloy Media + Marketing Articoli Notizie