Digital Lifestyles Group Releases Teen Research Responsible for the Creation of hip-e(TM) Product Line
12 Luglio 2004 - 3:30PM
PR Newswire (US)
Digital Lifestyles Group Releases Teen Research Responsible for the
Creation of hip-e(TM) Product Line Research Results Bolster hip-e's
Claim as the First and Only Digital Lifestyle Platform Created for
Teens, by Teens AUSTIN, Texas, July 12 /PRNewswire-FirstCall/ --
Digital Lifestyles Group, Inc. (OTC:NGTE) (BULLETIN BOARD: NGTE) ,
today released findings from a comprehensive research that played a
significant role in the development of the hip-e digital lifestyle
platform for teens. Driven by the results of this research, the
Company is in final stages of developing the hip-e line, which
promises to define a new "teen computing and digital lifestyle"
products category within the computer industry when it is unveiled
on August 11, 2004. The research was conducted by AMP Agency, an
Alloy Media & Marketing Company (NASDAQ:ALOY) through its
consumer research unit. Results of the research emphasize that
computers are the center of teens' universe and serve as the
primary source of entertainment, learning and socializing.
Furthermore, teens serve as the key influencer of the home with
regard to technology purchases, and are keen on ecommerce. hip-e
was developed and viewed within this realm as a fresh approach to
technology that is completely unique and meets all of teens'
digital "wants" in one cohesive set. Additionally, hip-e's styling
and design, customizability and 'teen-centric' user interface also
stem from teens' perspectives of what is relevant to their needs
and lifestyles. "hip-e was created by the kids themselves. Teen
America knows precisely the computer experience they want, and we
intend to give it to them on their terms," said Kent Savage,
Chairman and CEO of Digital Lifestyles Group, Inc. "hip-e is a
digital lifestyle platform that is truly inspired by teens, for
teens. The details of the research released today describe the key
attributes teens look for in a computer experience. hip-e stems
from these attributes and creates a complete digital lifestyle
solution for teens." AMP worked closely with Digital Lifestyles
Group in conducting the market research that spurred and validated
the concept, and guided the development of the hip-e product line.
AMP's research results reinforced Digital Lifestyle Group's goal of
developing a computing experience that addresses the teen lifestyle
and indicated that hip-e resonated universally with teen audiences.
The research, based on quantitative surveys and qualitative focus
groups, revealed that: * Computers are the center of the teen
universe and serve as the source of entertainment, learning and
socializing * In a teen's perfect world technology would encompass
three core values: - Connectivity - allowing them to keep in touch
with friends and the world, whether at home or on the go -
Entertainment - provide them with fun and access to their interest
- Simplicity - portability and multi-functionality of the tech
devices that they use * hip-e was perceived as taking a fresh
approach to technology that speaks directly to teens and clearly
meets their needs for socializing, entertaining and learning -
Teens feel hip-e delivers connectivity, entertainment and
simplicity * hip-e's relevance to teens was evident due to its: -
Design and styling - Teen-centric user interface - Customizability
- All-in-one cohesive set that answers to all their digital "wants"
- Seamless integration - visually and operationally * hip-e
consistently ranked higher when teens compared it to their existing
computer experience "Our research shows that teens want their
digital experience to be customized for their needs and lifestyle,"
stated Alisha Kolski, Vice President of AMP's consumer research
unit. "hip-e delivers what teens are seeking in terms of
user-friendliness, connectivity and entertainment, providing the
most utilized products for teens designed with significant input
from teens." About Digital Lifestyles Group Digital Lifestyles
Group, Inc. designs, manufactures and markets digital lifestyle
software, personal computers, accessories, entertainment and
communication solutions. The company's products include hip-e, the
first digital lifestyle platform for teens, and the Northgate line
of desktop and notebook computers for consumer, business and
education customers. The company sells its products through its
online stores (http://www.hip-e.com/, http://www.northgate.com/),
direct sales force, third-party resellers and retail stores.
Forward-looking Statements This announcement contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements are subject to significant risks and uncertainties.
Although the company believes that the expectations reflected in
its forward-looking statements are reasonable, the company can give
no assurance that such expectations or any of their forward-looking
statements will prove to be correct, and future results may differ
from those discussed in this press release. Important information
regarding the factors that may affect the company's future
performance is included in its public reports that it files with
the Securities and Exchange Commission. The company disclaims any
intention or obligation to revise any forward-looking statements
whether as a result of new information, future event, change in
expectations, conditions or circumstances, or otherwise. Readers
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date hereof. The inclusion
of any statement in this release does not constitute an admission
by the company or any other person that the events or circumstances
described in such statement are material. DATASOURCE: Digital
Lifestyles Group, Inc. CONTACT: Kimberly Storin of MWW Group,
+1-212-827-3752, or , for Digital Lifestyles Group, Inc. Web site:
http://www.hip-e.com/ http://www.northgate.com/
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