Harte Hanks to Drive New Lead Generation and
Expand Service Options
CHELMSFORD, Mass., April 27,
2022 /PRNewswire/ -- Harte Hanks Inc. (Nasdaq: HHS),
a leading global customer experience company, announced today that
it has been awarded a contract by a multinational technology
company to provide an omnichannel marketing program designed to
expand the tech giant's growth in the B2B marketplace.
As part of the services, Harte Hanks will use its expertise to
manage the client's partner reseller initiative. Harte Hanks has
been engaged to provide program strategy, media buying, data,
technology, analytics and agents to drive demand generation. Harte
Hanks was selected based on the Company's extensive experience in
B2B marketing programs, with a unique capability of executing an
end-to-end global solution with internal resources.
"We continue to invest in technology, talent, data and
infrastructure to better serve our global clients," says
Brian Linscott, CEO Harte Hanks.
"This agreement will allow us to do what we do best, which is
provide our client with a cost-efficient solution that enables
growth while maximizing and preserving their internal resources."
Don Aicklen, SVP Harte Hanks
Sales & Marketing, notes "Our customers need partners who have
the infrastructure and ability to quickly measure and optimize
performance while delivering on a global scale and for over 30
years, we have done just that."
About Harte Hanks:
Harte Hanks (Nasdaq: HHS) is a leading global customer
experience company whose mission is to partner with clients to
provide them with CX strategy, data-driven analytics and actionable
insights combined with seamless program execution to better
understand, attract, and engage their customers.
Using its unparalleled resources and award-winning talent in the
areas of Customer Care, Fulfillment and Logistics, and Marketing
Services, Harte Hanks has a proven track record of driving results
for some of the world's premier brands, including Bank of America,
GlaxoSmithKline, Unilever, Pfizer, HBOMax, Volvo, Ford, FedEx,
Midea, Sony and IBM among others. Headquartered in Chelmsford,
Massachusetts, Harte Hanks has
over 2,500 employees in offices across the Americas, Europe
and Asia Pacific.
For more information, visit hartehanks.com.
For media inquiries, contact Jennifer
London at Jen.London@HarteHanks.com
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SOURCE Harte Hanks, Inc.