By Karen Talley
Target Corp. (TGT) has begun testing a video streaming service
that has Netflix-like attributes.
The retailer has first rolled the service out to employees, who
can access it at www.targetticket.com/home/beta. Once there they
must put their employee ID in to access the videos.
The Target website says the service, called Target Ticket beta,
has 15,000 new releases, classic movies and next-day TV.
A Target spokesperson was not immediately available for comment
on the service, which was reported earlier by the Minneapolis Star
Tribune.
With the service, Target is not only taking on Netflix Inc.
(NFLX) in the video streaming field, but also Google Inc.'s (GOOG)
YouTube and Hulu, which is jointly owned by News Corp. (NWS), Walt
Disney Co. (DIS) and Comcast Corp. (CMCSA). News Corp. also owns
Dow Jones & Co., publisher of The Wall Street Journal.
Target is also up against its rival Wal-Mart Stores Inc. (WMT),
which in 2010 bought the Vudu video streaming service.
Write to Karen Talley at karen.talley@dowjones.com
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