SANTA CLARA, Calif.,
Feb. 12, 2019 /PRNewswire/ --
Realtor.com®, The Home of Home Search℠, today
announced that it has selected advertising agency Huge to serve as
its creative agency of record, effective immediately. As one of the
most respected and valuable brands in home search,
realtor.com® will leverage Huge's creative expertise to
help continue to build the realtor.com® brand
through comprehensive advertising and marketing programs.
"Huge demonstrated exceptional creativity and big ideas,
combined with a digital-first approach, which made a compelling
case for moving forward and officially establishing this new
relationship," said Andrew
Strickman, head of brand and chief creative for
realtor.com®. "We are on growth trajectory and, to
capitalize on and extend that momentum, we wanted a fresh take on
our brand. As our new creative agency of record, we're confident
that Huge will bring world-class strategic expertise and creative
thinking to telling the realtor.com® story while
communicating the value of our products and services to
homebuyers."
Michael Koziol, global chief
executive officer, Huge, said, "It is a big opportunity for our
team at Huge to partner with realtor.com®. As the
brand that defined the category of home search, they've done a
great job providing highly accurate for-sale data and we are
excited to help them extend their brand reputation in the category.
This is the challenge that Huge was built to take on: making
best-in-class marketing and user experience work together with
smart ambitious marketers."
In the last four years, realtor.com® has seen record
growth, doubling both traffic and revenue.
The business will be led out of Huge
Brooklyn. Realtor.com® retained the services
of Joanne Davis Consulting, Inc., New York, NY, to assist in the agency review
process.
About realtor.com®
Realtor.com®, The Home of Home Search℠, offers an
extensive inventory of for-sale and rental listings, and access to
information, tools and professional expertise that help people move
confidently through every step of their home journey. It pioneered
the world of digital real estate 20 years ago, and today is the
trusted resource for home buyers, sellers and dreamers by making
all things home simple, efficient and enjoyable.
Realtor.com® is operated by News Corp [Nasdaq: NWS,
NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual
license from the National Association of REALTORS®. For
more information, visit realtor.com®.
About Huge
Huge is a global experience agency
providing marketing services and digital transformation to the
world's largest businesses and best-known brands. Headquartered in
Brooklyn, NY, Huge has more than
1,400 employees working across 12 offices throughout North America, Europe, Asia,
and Latin America. The agency is
part of the Interpublic Group of Companies. For more information,
visit hugeinc.com.
Media Contacts:
Janice McDill
Janice.mcdill@move.com
Christie (Giera) Allport
callport@hugeinc.com
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SOURCE realtor.com