PubMatic Elevates Robin Steinberg to Drive Demand in North America
29 Gennaio 2024 - 10:05PM
PubMatic (Nasdaq: PUBM), an independent technology company
delivering digital advertising’s supply chain of the
future, today announced that Robin Steinberg, formerly Vice
President, Advertiser Solutions, has been promoted to the position
of Senior Vice President of Advertiser Solutions, with a key focus
on agency demand and CTV publisher partnerships.
Steinberg joined PubMatic in September 2022 to evolve PubMatic’s
key relationships with large agencies. She has also developed
innovative marketplace strategies to connect buyers and sellers, a
crucial component of PubMatic’s revenue growth and brand
recognition. Her leadership directly contributed to the company
closing 10 supply path optimization (SPO) deals across the United
States in 2023, driving SPO share of total activity on the PubMatic
platform to over 45% by the end of the year. Additionally,
Steinberg was a critical contributor to the 2023 launch of
Activate, PubMatic’s end-to-end SPO solution.
In her new role, Steinberg has been tasked with direct
management of the agency team in North America as well as continued
support of the company’s growing connected TV (CTV) publisher
relationships, ensuring that PubMatic is the premier connection
point between those publishers and the agencies. PubMatic closed
2024 boasting a 27% year-over-year increase in its CTV publisher
customer base over 2023 to over 270 streaming content providers.
Steinberg will aid in driving CTV performance across programmatic
guaranteed (PG) and private marketplaces (PMP) deals by bringing
publishers and buyers more closely together.
“In this dynamic marketplace, I couldn't be more thrilled to
support our clients, partners and the overall ecosystem as the
advertising industry continues to innovate and grow,” said
Steinberg. In 2024, PubMatic will continue to lead the programmatic
supply chain's evolution, particularly in high-growth areas such as
CTV and retail media.”
Prior to PubMatic, Steinberg served as Head of Agency &
Client Partnerships at video technology company Connatix, where she
oversaw commercial deals, relationships and partnerships with
agency holding companies. She also spent over two decades on the
agency-side, building, running, and transforming publishing
investment teams at MediaVest and Carat, evolving the business
practices to lead with a digital-first and innovative approach.
In her new role, Steinberg will continue reporting to PubMatic’s
Chief Revenue Officer, Americas, Kyle Dozeman.
“Robin has had a tremendous impact on the business and I’m
excited to see her in this elevated role,” said Dozeman. “Under her
leadership, PubMatic has become an important connection point
between our buy side clients and CTV publisher partners.”
About PubMatic:PubMatic (Nasdaq: PUBM) is an
independent technology company maximizing customer value by
delivering digital advertising’s supply chain of the future.
PubMatic’s sell-side platform empowers the world’s leading digital
content creators across the open internet to control access to
their inventory and increase monetization by enabling marketers to
drive return on investment and reach addressable audiences across
ad formats and devices. Since 2006, our infrastructure-driven
approach has allowed for the efficient processing and utilization
of data in real time. By delivering scalable and flexible
programmatic innovation, we improve outcomes for our customers
while championing a vibrant and transparent digital advertising
supply chain.
Press Contact:Broadsheet Communications for
PubMaticpubmaticteam@broadsheetcomms.com(917) 826-1103
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