Brand Performance Launches First-of-Its-Kind Online Video Portal - Thwoop.com
08 Dicembre 2008 - 5:45PM
PR Newswire (US)
New Online Community Features Videos, Entertainment, Retail and
Social Networking For Character Enthusiasts of All Ages ERLANGER,
Ky., Dec. 8 /PRNewswire/ -- Brand Performance LLC
(http://www.brandperformance.com/), an overarching internet brand
management and development resource for licensed character
products, today announced the launch of Thwoop.com -- an online
community for featured entertainment content, user-contributed
videos, online shopping and social networking. The Thwoop.com site
offers a new online destination for character enthusiasts looking
to network with one another, review products, get the latest
industry news and experience new and existing video content that is
not readily accessible on other broadcast or online locations.
Thwoop.com will initially feature unique and sometimes hard to find
videos from NCircle Entertainment, including full episodes of
Animal Atlas, Hermie & Friends, Hopla, Mighty Machines, Pocoyo,
Word World and more. The site is being developed as an e-commerce
destination that will allow visitors to not only view new content,
but also rate it and then purchase the content directly from
various partner sites. The web video channel is a unique
combination of video hosting, community engagement, and
user-generated content aggregation that is being provided by the
Magnify.net Video Solutions platform. "Thwoop.com offers a perfect
opportunity for us to reach consumers in a new and exciting way,
and embrace all of the amazing possibilities the web provides for
video entertainment and social networking. We are pleased to be
working with industry leaders NCircle and Magnify.net on this
exciting new endeavor," said Ty Simpson, CEO of Brand Performance.
"Our customers already love our brands, and now we can offer them
exclusive new content on Thwoop.com that both enhances our brand
partners and gives us a new platform to communicate with our
customers. Never before have all of these elements been available
in one place, dedicated to character enthusiasts." "We are honored
to be the first video entertainment partner for Thwoop.com," said
Debbie Ries, Senior Vice President & General Manager at NCircle
Entertainment. "The site offers a great opportunity for us to
introduce our branded video content to a whole new audience of
character lovers, and provide a seamless 'one-click' solution to
easily purchase it online." "Building Thwoop.com with Brand
Performance has been a tremendous experience," said Magnify.net CEO
Steven Rosenbaum. "Thwoop looks like the future of children's
entertainment, and we're excited to partner with Brand Performance
to break new ground." Brand Performance helps licensors manage
their character brand assets on the internet by providing strategic
ecommerce, online marketing and fulfillment services. Brand
Performance currently operates and manages
http://www.tystoybox.com/ and http://www.allaboardtoys.com/, along
with official online stores for Thomas the Tank Engine, Curious
George, Yo Gabba Gabba, Care Bears and Caillou on behalf of leading
licensors such as HIT Entertainment, Cookie Jar Entertainment,
Universal, Big Tent Entertainment, and Chorion. About Brand
Performance Brand Performance (http://www.brandperformance.com/) is
an online brand development resource for licensed character
products. The company acts as a multi-channel e-tailer of licensed
character brands, specializing in the creation, management,
marketing and fulfillment of comprehensive, dedicated marketplaces
that carry the full breadth of officially licensed product
available for each brand. Brand Performance is the parent company
of TysToyBox.com and AllAboardToys.com, two of the fastest growing
character based independent online toy stores. About NCircle
Entertainment and Source Interlink NCircle Entertainment, a
division of Source Interlink Distribution, LLC, licenses,
manufactures and distributes family and children's programming and
related images for home entertainment and consumer products. Source
Interlink Distribution is a subsidiary of Source Interlink
Companies, Inc. (http://www.sourceinterlink.com/)(NASDAQ:SORC), a
$2.2 Billion media and marketing services company operating in 25
states, is a leading U.S. distributor of home entertainment
products and services and one of the largest publishers of
magazines and online content for enthusiast audiences. Source
Interlink Media, LLC (http://www.sourceinterlinkmedia.com/)
publishes over 75 magazines and 90 related web sites. Source
Interlink Distribution services tens of thousands of retail store
locations throughout North America distributing DVDs, music CDs,
magazines, video games, books, and related items. In addition to
distributing over 6,000 distinct magazine titles annually, the
Company maintains the largest in-stock catalog of CDs and DVDs in
the U.S. -- a combined total of more than 260,000 titles. Supply
chain relationships include consumer goods advertisers,
subscribers, movie studios, record labels, magazine and newspaper
publishers, confectionary companies and manufacturers of general
merchandise. About Magnify.net Magnify.net lets publishers
immediately deploy a Media 2.0 strategy by enabling them to
leverage their best assets and combine them with those curated and
uploaded by their community from across the social Web -- all in
one place, through one easy to deploy video player, uploader, and
viewer. It provides a cost-effective and automated service that
features and delivers a unique and engaging video mix. The platform
currently serves 46,000 web publishers. http://www.magnify.net/
DATASOURCE: Brand Performance LLC CONTACT: October Strategies,
Inc., +1-303-346-5527, +1-303-471-4511, , for Brand Performance Web
site: http://www.brandperformance.com/
http://www.sourceinterlink.com/
http://www.sourceinterlinkmedia.com/ http://www.magnify.net/
http://www.tystoybox.com/ http://www.allaboardtoys.com/
http://www.thwoop.com/
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