Luxe for less, cruelty-free makeup and
skincare brand launches at Kroger
CINCINNATI, April 4,
2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR)
today announced MCoBeauty, Australia's fastest-growing beauty brand, is
making its United States debut
exclusively at Kroger Family of Stores, launching more than 250
beauty and skincare products available in stores now.
"Kroger is thrilled to offer our customers MCoBeauty's luxe for
less cosmetics and skincare products," said Kate Meyer, Kroger's vice president of Home,
Health & Beauty Care Merchandising. "Bringing this must-have
brand exclusively to Kroger invites beauty enthusiasts to our
stores to access highly sought-after products and offers our
customers more beauty options, maximizing convenience with every
shopping experience. Our Fresh for Everyone commitment means
accessibility across every aisle and we proud to collaborate with
MCoBeauty, a brand that shares this vision."
With affordability and practicality paramount to MCoBeauty's
mission to provide accessible, innovative products, the
luxe-for-less brand offers trend-focused makeup and skincare items
under $30.
"We are thrilled to bring MCoBeauty to the U.S., offering
customers across America access to our innovative and affordable
beauty solutions," said Shelley
Sullivan, CEO & Founder of MCoBeauty. "Our mission has
always been to make high-quality beauty products accessible to all,
and we're excited to introduce our range to a new audience. Kroger
is the perfect point of entry for us into the U.S. Similar retail
environments have worked so well for MCoBeauty in Australia and New
Zealand, providing a very loyal, and growing customer base
for the brand, and I am confident we will see the same success with
Kroger."
Try these must-have MCoBeauty trending items available at
Kroger:
- XtendLash Tubular Mascara—the best-selling, award-winning
innovative tubing mascara that maximizes length, curl and volume
without flaking or smudging.
- Super Glow Bronzing Drops—a weightless skincare-infused serum
that hydrates while adding a warm bronze tint to complexions.
- Flawless Glow Luminous Filter Foundation—a four-in-one,
multi-tasking, skin booster designed to give skin the ultimate
glowing filter-like finish.
- Lip Oil Hydrating Treatment—a rich, ultra-nourishing lip oil
that leaves a high-shine finish.
- Liquid Highlight & Glow Beauty Wand—the perfect
illuminating liquid highlighter wand to achieve gorgeously glowing
skin in a flash.
- Instant Contour Cream Bronzer—contour and highlight like a pro
in just three easy steps.
Customers can shop these MCoBeauty items and more in-store
or through Kroger Pickup and
Delivery, offering the same products at the same low prices no
matter how they shop. Save even more with Boost by
Kroger Plus, the delivery membership that can save customers
up to $1,000 per year on fuel and
grocery delivery. Eligible customers can now try the Boost
membership with a free 30-day trial and subscribe on a monthly
basis for as little as $7.99.
Kroger Family of Companies Rewards World Elite Mastercard®
eligible cardmembers may now redeem a free one-year, next-day Boost
membership or cardholders who are current annual Boost members may
receive a free one-year extension of their next-day Boost
membership. To learn more and redeem this Kroger Rewards World
Elite Mastercard® cardmember offer visit the Boost Membership
Benefits page.
*The creditor and issuer of the Kroger Family of Companies
Rewards World Elite Mastercard® is U.S. Bank National Association,
pursuant to a license from Mastercard International
Incorporated.
About Kroger
At The Kroger Co. (NYSE: KR),
we are dedicated to our Purpose: To Feed the Human Spirit™. We are,
across our family of companies nearly half a million associates who
serve over 11 million customers daily through a seamless digital
shopping experience and retail food stores under a variety
of banner names, serving America through food inspiration and
uplift, and creating #ZeroHungerZeroWaste communities by 2025. To
learn more about us, visit our newsroom and investor
relations site.
About MCoBeauty
MCoBeauty is Australia's fastest-growing beauty brand,
offering a range of premium-quality, vegan & cruelty-free
products at a luxe-for-less price.
MCoBeauty offers a collection of modern beauty solutions, with
the core range always having innovation at its heart, with iconic
game changers like XtendLash Tubular Mascara (the fastest selling
mascara in Australia!) & Lip
Lights Shine Gloss, to our premium-quality Korean-made Skincare
range, to our sell-out Seasonal Dupes which offer a little bit of
luxury - every day.
Media Contact
Erin
Rolfes
Director, Corporate Communications & Media Relations
erin.rolfes@kroger.com
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SOURCE The Kroger Co.