Bravo's
Southern Charm star Craig Conover
and retailer launch home-décor collaboration
CINCINNATI, April 16,
2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today
announced the launch of SDS for HD, a home décor collection from
Bravo Reality Personality and Sewing Down South co-founder
Craig Conover featuring products
such as kitchen accessories, entertaining must-haves and items to
enjoy at the beach, exclusively sold at Kroger Family of
Stores.
"SDS for HD Designs is a way for our customers to experience
classic coastal living with products that bring style and elegance
to everyday moments from family meals to backyard barbecues or
entertaining with friends," said Monica Lightfoot, vice
president of General Merchandise for Kroger. "Bringing this
collection—curated by Craig Conover—to customers, fans and
followers is an incredible opportunity to make Kroger stores a
destination for those seeking these exclusive items."
Boasting a range of products and more than 40 items to add
polish and southern charm to dinner parties everywhere, customers
can look forward to even more from this collaboration with seasonal
collections coming from SDS for HD Designs from spring to fall.
"I'm excited to see our product in so many more cities across
the U.S.," said Craig Conover,
Sewing Down South co-founder and Bravo star. "The ability to reach more
customers on their weekly grocery trips—and to really be a part of
everyday life--that's the advantage that collaborating with Kroger
provides us. I can't wait for all our supporters and new
customers to experience everything that we have in store for
them."
Check out these SDS for HD Designs home goods and entertaining
must-haves:
- Bamboo Handled Round Tray
- Pineapple Stripe Cocktail Napkins, Cocktail
Plates and Dinner Plates
- Woven Pitchers, Cups and Tumblers in Green and
Blue
- Bottle and Can Koozies in Wicker, Gingham and
Pineapple
- Summer Melon Citronella Candle in Colonial Blue
- Beach Towels, Umbrellas and Chairs in several design
varieties
SDS by HD Designs can be shopped while products last exclusively
at Kroger Family of Stores. Find a location here. Customers on the
search for these items can join in on the fun on social media
tagging @sewingdownsouth and @caconover.
Media assets available for download here.
About Kroger
At
The Kroger Co. (NYSE: KR), we are dedicated
to our Purpose: To Feed the Human Spirit™. We are, across our
family of companies nearly half a million associates who serve over
11 million customers daily through a seamless digital shopping
experience and retail food stores under a variety
of banner names, serving America through food
inspiration and uplift, and creating #ZeroHungerZeroWaste
communities by 2025. To learn more about us, visit
our newsroom and investor
relations site.
About Sewing Down South /Craig
Conover:
Sewing Down South was founded in 2018
by Craig Conover, the star of Bravo's hit reality TV show, Southern Charm.
Sewing has been a point of inspiration and a way for him to stay
true to himself. Craig carefully hand-picks the patterns and
designs taking inspiration from Charleston, the coastal city in
which the brand was founded.
The SDS Flagship location opened in May
2021 and is nestled in the middle of one of the most
historic shopping destinations in the Southeast. Located on King
Street, the Sewing Down South Store offers a curated experience of
patterns and colors pulled from the inspiration of living in
Charleston. Sewing Down South has partnered with leading retailers
like: Thomasville Furniture, HSN and E. & J. Gallo; and
continues to develop collections and brands with: FabFitFun,
Kroger Brands and HomeGoods.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/sewing-down-south-for-hd-designs-hits-kroger-stores-nationwide-302118164.html
SOURCE The Kroger Co.