New business awarded includes supporting
headquarter sales, retail merchandising, and digital commerce
across the U.S. grocery and retail channel
JACKSONVILLE, Fla., July 10,
2024 /CNW/ -- Acosta Group, a leading sales and
marketing agency collective, announced today the expansion of its
engagement with The J.M. Smucker Company (NYSE: SJM) to include a
complete North American solution for headquarter sales, retail
merchandising, and digital commerce. This appointment by Smucker is
based on Acosta Group's comprehensive set of services and solutions
and demonstrated ability to support the company's portfolio of
brands across various channels and markets.
Acosta Group's expansion with Smucker includes providing a full
suite of sales and marketing solutions for its brands across U.S.
grocery and mass retail. In addition to representing the Smucker
portfolio of brands as an extension of its sales team inside
retailer merchant buying offices, Acosta Group will activate its
unmatched In-Store Services merchandising team to ensure that the
Company's brands are readily available for purchase in-store,
on-shelf, and online. Acosta Group has a strong history of
supporting the Smucker portfolio, including helping grow the
Hostess brand in North America for
the previous 10 years, as well as the Smucker family of brands in
the Canadian marketplace over the last two decades and in
the United States convenience
channel since 2019.
"We are pleased to announce our expanded partnership with Acosta
to support the needs of our retail customers and consumers," said
Robert Crane, Senior Vice President,
Head of Sales and Sales Commercialization for The J.M. Smucker
Company. "At Smucker, we are proud to have established a
world-class sales and commercial organization and a critical
element to maintaining that standing is ensuring we continue to
execute with excellence on the fundamentals. I know that our
partners at Acosta Group share in this commitment and that they
will continue to support our delivery of first-class service."
"We're extraordinarily proud to be an important part of The J.M.
Smucker Company success story and appreciative of the trust their
leadership continues to place in our work to further elevate its
iconic brands across North
America," said Brian Wynne,
President and CEO of Acosta Group. "Our integrated sales and
marketing agencies will support Smucker with everything from
headquarter sales to digital commerce, demonstrating our ability to
provide our CPG clients with frictionless access to our complete
set of services and solutions."
About Acosta Group
Acosta Group is a collective of the
most trusted retail, marketing and foodservice agencies empowering
brands and retailers to win in the modern marketplace. By
delivering transformative, commerce-focused solutions and more than
95 years of expertise, Acosta Group connects brands with people at
every point in the consumer journey.
Comprised of Acosta, Core Foodservice, Mosaic, Premium Retail
Services and Actionlink, Acosta Group understands and anticipates
evolving consumer needs, fueling accelerated performance to connect
tomorrow's commerce today. For more information, please visit
acosta.group.
About The J.M. Smucker Co.
At The J.M. Smucker Co., it
is our privilege to make food people and pets love by offering a
diverse family of brands available across North America. We are proud to lead in the
coffee, peanut butter, fruit spreads, frozen handheld, sweet baked
goods, dog snacks and cat food categories by offering brands
consumers trust for themselves and their families each day
including Folgers®, Dunkin'®, Café
Bustelo®, Jif®,
Smucker's® Uncrustables®,
Smucker's®, Hostess®,
Voortman®, Milk-Bone® and Meow
Mix®. Through our unwavering commitment to
producing high quality products, operating responsibly and
ethically and delivering on our Purpose, we will continue to grow
our business while making a positive impact on society. For more
information, please visit jmsmucker.com.
The J.M. Smucker Co. is the owner of all trademarks referenced
herein, except for Dunkin'®, which is a
trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M. Smucker
Co. for packaged coffee products sold in retail channels, such as
grocery stores, mass merchandisers, club stores, e-commerce and
drug stores, as well as in certain away from home channels. This
information does not pertain to products for sale in Dunkin'® restaurants.
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SOURCE Acosta Group