- Best Buy Canada and Bell to operate 165 small-format consumer
electronics retail stores across Canada, branded Best Buy
Express
- Best Buy Express stores to offer leading consumer electronics
from Best Buy and wireline and wireless services from Bell, Virgin
Plus and Lucky Mobile
MONTRÉAL and VANCOUVER, BC, Jan. 18,
2024 /CNW/ - Best Buy Canada and Bell Canada (TSX: BCE) (NYSE: BCE) have entered
into a strategic partnership to operate 165 consumer electronics
retail stores in Canada. The
Source, a wholly owned subsidiary of Bell, will be rebranded as
Best Buy Express and offer the latest in consumer electronics from
Best Buy along with exclusive telecommunications services from
Bell.
This innovative partnership will make the most of the respective
strengths of Best Buy and Bell to deliver an exceptional shopping
experience for Canadians. Best Buy and Bell will invest in an
updated store experience, as well as an expanded product
assortment, customer experience and training. Customers will
benefit from Best Buy's expertise in consumer electronics to find
the latest products from the world's leading brands, its global
buying power and industry-leading supply chain. In addition,
customers will find Bell, Virgin Plus and Lucky Mobile mobility,
Internet, TV and home phone services, all backed by knowledgeable
sales and support they have come to expect from Best Buy and
Bell.
Best Buy will expand its presence in malls and in smaller
and mid-sized communities across the country, leveraging 165 The
Source locations that will augment Best Buy's presence throughout
Canada. Best Buy Express' small-store format will give customers an
easy-to-navigate, welcoming experience, enabling customers to
experience the products in person and talk with a sales associate
before purchasing. As today's customers increasingly want to shop
in ways that are convenient for them, whether in store or online,
the e-commerce power of bestbuy.ca will offer customers a
wider selection of consumer electronics with the option for full
delivery or pick up of online orders in Best Buy or Best Buy
Express stores.
Best Buy Express is expected to open in locations across Canada
starting in the second half of 2024.
Quotes
"We're excited to collaborate with Bell on this unique venture
to expand Best Buy's presence to new communities across the
country. We're very proud of our store experience and these updated
small stores are sure to appeal to new and existing Best Buy
customers."
- Ron
Wilson, President, Best Buy Canada
"We're excited to join forces with Best Buy to deliver a
ground-breaking partnership that will resonate with Canadian
consumers. By combining Canada's award-winning mobility and
Internet from Bell, and converting The Source's extensive retail
footprint to Best Buy's leading consumer electronics experience,
we're giving customers the best of all worlds for tech and
telecommunications retail in Canada."
- Blaik
Kirby, Group President, Consumer and Small & Medium
Business, Bell
About Best Buy Canada
A wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY), Best
Buy Canada Ltd. is one of Canada's largest and most innovative
omnichannel retailers, operating the Best Buy, Best Buy Mobile, and
Geek Squad (www.geeksquad.ca) brands. With over 160 Best Buy and
Best Buy Mobile stores across Canada and an expanded assortment of
lifestyle products offered through BestBuy.ca, Best Buy is a leader
in total retail, catering to customers how, when, and where they
want to shop. Best Buy Canada is committed to making a positive
impact in the community with programs and partnerships that support
youth to connect with technology to advance their education. For
more information, visit BestBuy.ca.
About BCE
BCE is Canada's largest communications company,1
providing advanced Bell broadband wireless, Internet, TV, media and
business communications services. To learn more, please visit
Bell.ca or BCE.ca.
Through Bell for Better, we are investing to create a better
today and a better tomorrow by supporting the social and economic
prosperity of our communities. This includes the Bell Let's Talk
initiative, which promotes Canadian mental health with national
awareness and anti-stigma campaigns like Bell Let's Talk Day and
significant Bell funding of community care and access, research and
workplace initiatives throughout the country. To learn more, please
visit Bell.ca/LetsTalk.
1 Based on
total revenue and total combined customer connections.
|
Media inquiries
Tara Narain
tnarain@bestbuycanada.ca
Ellen Murphy
media@bell.ca
Investor inquiries
Thane Fotopoulos
thane.fotopoulos@bell.ca
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SOURCE Bell Canada