Americans in Love With 'Terabyte Lifestyle'; Study Finds Nearly All Own Products With Digital Technology
01 Agosto 2005 - 3:02PM
PR Newswire (US)
Americans in Love With 'Terabyte Lifestyle'; Study Finds Nearly All
Own Products With Digital Technology Trend Driven by Advances in
Storage and Consumer Electronics SCOTTS VALLEY, Calif., Aug. 1
/PRNewswire-FirstCall/ -- Lifestyles of American adults are
becoming increasingly "digital," with fully three-quarters owning
computers, and large majorities owning multiple electronics
products -- ranging from cell phones to entertainment devices to
cameras -- all using digital technology*. The ravenous consumer
appetite for these devices has been fueled not only by advances in
consumer electronics, but also by a transformation in hard drive
storage. "Technology advances that enable smaller, higher capacity,
more stable storage solutions are allowing consumer electronics
manufacturers to develop products with greater functionality," said
Bill Watkins, CEO of Seagate Technology, one of the industry's
leading providers of digital storage solutions. "The convenience,
reliability and huge capacity of hard drive storage is enhancing
applications as diverse as digital audio players, gaming devices,
DVRs, HDTVs, automobiles, cell phones, PDAs, and a host of other
products. Ground-breaking storage solutions are helping to drive
the adoption of a digital lifestyle." A recent survey conducted by
Opinion Research Corporation's CARAVAN poll found that
three-in-four American adults (76%) own a computer and two-thirds
(67%) own a cell phone. Other consumer products found in American
households include a digital camera (47%), an Xbox or a similar
video game console (38%), TiVo or something similar -- such as a
digital video recorder (27%) -- a home security system (19%), and
an IPod or something similar, like an MP3 player (17%). Storage
providers are increasingly offering solutions designed specifically
for consumer electronics, with Seagate leading the industry in
those development efforts. Some of the diverse storage offerings
the company has recently announced include its breakthrough hard
drive designed specifically for use in automobiles; the industry's
first 1-inch hard drive with 8GB storage capacity for handheld
applications; the first 2.5-inch hard drive designed specifically
for consumer electronics devices; and the industry's highest
capacity drive -- a 500GB model -- for DVRs (digital video
recorder) and home entertainment systems. * According to an Opinion
Research Corporation's CARAVAN study conducted in June, 2005
Seagate is the worldwide leader in the design, manufacturing and
marketing of hard disc drives, providing products for a wide-range
of Enterprise, Desktop, Mobile Computing, and Consumer Electronics
applications. Seagate's business model leverages technology
leadership and world-class manufacturing to deliver
industry-leading innovation and quality to its global customers,
and to be the low cost producer in all markets in which it
participates. The company is committed to providing award-winning
products, customer support and reliability to meet the world's
growing demand for information storage. Seagate can be found around
the globe and at http://www.seagate.com/. NOTE: Seagate, Seagate
Technology and the Wave logo are registered trademarks of Seagate
Technology LLC. All other trademarks or registered trademarks are
the property of their respective owners. One gigabyte, or GB,
equals one billion bytes when referring to hard drive capacity.
Accessible capacity may vary depending on operating environment and
formatting. DATASOURCE: Seagate Technology LLC CONTACT: Lyda Velez
of Porter Novelli, +1-408-369-4600, or , for SEAGATE Web site:
http://www.seagate.com/
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