Seattle's Hometown Airline Becomes Seafair Torchlight Parade Title Sponsor
25 Febbraio 2009 - 6:02PM
PR Newswire (US)
SEATTLE, Feb. 25 /PRNewswire-FirstCall/ -- The Puget Sound area's
largest summertime march will now be named after the region's
hometown airline. Alaska Airlines today announced its title
sponsorship of Seafair's Torchlight Parade. The two-mile
procession, now dubbed the "Alaska Airlines Torchlight Parade at
Seafair," will begin July 25 at sundown on Fourth Avenue at Seattle
Center and end at Qwest Field. "With Seattle roots going back more
than five decades, Alaska Airlines is honored to be associated with
this festival cherished by our community and employees," said Steve
Jarvis, vice president of marketing, sales and customer experience.
The largest nighttime parade in the Northwest, the annual event
draws 300,000 on-site spectators and an additional 700,000
television viewers. Celebrating its 60th year, the Alaska Airlines
Torchlight Parade at Seafair will be hosted by three celebrity
grand marshals and include a kaleidoscope of floats and gigantic
helium character balloons along with the wild antics of the Seafair
Pirates. "The Torchlight Parade has such a strong Northwest
connection, and Seafair is proud the parade is associated with a
company rooted in our region's history," said Beth Knox, president
and CEO of Seafair. "Seafair looks forward to joining with Alaska
Airlines to provide the very best in summertime entertainment."
Ads, memorabilia and parade banners carried by employees of Alaska
Airlines and its sister carrier Horizon Air will feature the
colorful Alaska Airlines insignia. Seafair is an independent,
not-for-profit organization that serves as the premier summertime
celebration for the Greater Seattle area. Kicking off July 11 with
the Milk Carton Derby and culminating August 1-2 with the
high-speed action of the Chevrolet Cup, Seafair is summer in the
Northwest! Complete schedule available at seafair.com. Alaska
Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE:
ALK), together serve more than 90 cities through an expansive
network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska
Airlines ranked "Highest in Customer Satisfaction among Traditional
Network Carriers (tie)" in the J.D. Power and Associates 2008 North
America Airline Satisfaction Study(SM). For reservations, visit
alaskaair.com. For more news and information, visit the Alaska
Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.
DATASOURCE: Alaska Airlines CONTACT: Bobbie Egan, +1-206-392-5134,
for Alaska Airlines; or Dan Wartelle of Seafair, +1-206-795-0965
Web Site: http://www.alaskaair.com/
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