Amazon Celebrates 10th Holiday Season of Frustration-Free Packaging – An Invention That’s Helped Eliminate 181,000 Tons o...
21 Novembre 2017 - 3:00PM
Business Wire
Certified Frustration-Free Packaging is easy to
open, with no annoying clamshells or twist ties, and 100%
recyclable
Amazon’s Frustration-Free Packaging Programs
have grown to include both Frustration-Free Packaging and Ships in
Own Container, which produce less waste than traditional packaging
– great for customers and the environment
Amazon works directly with thousands of
manufacturers to redesign their packaging, eliminating waste
throughout the supply chain while ensuring products arrive
undamaged on customers’ doorsteps
(NASDAQ: AMZN)—Ten years ago this holiday season, Amazon
introduced “Frustration-Free Packaging,” an invention designed to
reduce waste and delight customers with easy-to-open, 100%
recyclable packaging. Frustration-Free Packaging ends customer
“wrap rage” by removing plastic bindings, wire ties, and clamshell
casings – making boxes simple to open. And it’s great for the
environment because products ship in their original packaging,
eliminating the need for an additional shipping box.
Since launching in November 2008 with 19 items, Amazon’s
packaging programs have grown to include both Frustration-Free
Packaging and “Ships in Own Container.” In 2017 alone, Amazon has
delivered 120 million shipments with packaging that is certified
Frustration-Free or Ships in Own Container. To date, Amazon’s
sustainable packaging innovations have eliminated 181,000 tons of
packaging material and avoided 307 million shipping boxes – enough
boxes to fill more than 550,000 semi-trucks.
“A decade ago we set out to invent packaging that is easy for
customers to open, eliminates waste, and ensures products arrive
undamaged on our customers’ doorsteps,” said Kim Houchens, Director
of Customer Packaging Experience at Amazon. “Our certified
packaging programs, including Frustration-Free Packaging, have
delighted tens of millions of customers around the globe – and
we’re adding new products to these programs every day.”
One of the biggest challenges in e-commerce packaging is
designing it to be as compact as possible while ensuring that
products arrive fully intact. Amazon works with manufacturers
worldwide, helping them re-think and re-build their packaging,
reducing waste throughout the supply chain while ensuring products
are delivered to the customer undamaged. By thoroughly testing
products in the Amazon Packaging Lab located in Seattle and also in
fulfillment centers across the globe, Amazon identifies specific
steps that manufacturers can take to improve their packaging.
Manufacturers can even work alongside packaging engineers in
Amazon’s Lab to create new packaging for a specific product and
test the packaging the same day. Only products that successfully
pass this rigorous testing program are certified as part of
Amazon’s Frustration-Free Packaging Program.
Every year, Amazon receives millions of comments from customers
delighted with the company’s innovations in packaging. Here are
just two examples:
“The old frustration-full packaging took scissors and blood and
sweat to open. The new way is perfect! Pull cardboard tab, open
envelope, memory card in hand.”
“I am a huge fan of Amazon Frustration Free Packaging ... Thank
you for offering packaging that allows me to access my purchases
without endangering myself.”
“For years, Hasbro has been hard at work to make our toy and
game packaging more sustainable,” said Kathrin Belliveau, Senior
Vice President, Global Government, Regulatory Affairs and Corporate
Social Responsibility, Hasbro, Inc. “We love how Frustration-Free
Packaging allows us to deepen our commitment to sustainability,
enables our consumers to enjoy their toys and games the minute they
unwrap the box, and reduces waste – good for the environment, good
for consumers, and good for business.”
“Sustainable growth for Colgate Palmolive means a focus on
minimizing our environmental impact while continuing to expand our
global business. Working with Amazon on packaging innovations has
enabled us to do just that,” said Mike Corbo, Chief Supply Chain
Officer, Colgate Palmolive. “Packaging waste is costly – for the
business and for the planet – so we’re excited to be working with
Amazon to drive sustainability improvements.”
For more about Amazon’s commitment to sustainability, visit
www.amazon.com/sustainability.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about and follow @AmazonNews.
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