Guests Are Invited to Memorialize Their
Travels with Tiny Zaps Tattoos Starting Next Month
ATLANTA,
March 27,
2025 /PRNewswire/ -- Kimpton, part of IHG Hotels
& Resorts' Luxury & Lifestyle portfolio, announces a new
partnership with Tiny Zaps, an emerging and innovative tattoo
studio specializing in tiny tattoos, to bring the rising trend of
"tattourism" – celebrating and commemorating travel with meaningful
tattoos – directly to guests at select Kimpton hotels.
Starting in April, this unique offering will be
available at pop-up events at five Kimpton properties across the
U.S., where Tiny Zaps will provide complimentary, exclusive inked
designs as a personal, artistic way for guests aged 18 and older to
remember their trips. The monthly pop-up events will each feature a
specially curated Kimpton x Tiny Zaps tattoo collection that
reflects the unique culture of each city. For example, guests in
New York can choose from an
assortment of motifs inspired by the Theater District (see
here) while those in New
Orleans can select from designs with a nod to the iconic
Bourbon Street (see here). Events will take place at each
participating hotel monthly from April through June.
While the concept of tattourism dates back
centuries when sailors marked their journeys around the world with
tattoos, it has evolved into a modern movement that blends travel,
self-expression, and storytelling. Currently, many Gen-Z and
Millennial travelers are driving this cultural trend, favoring
meaningful ink as the preferred souvenir over traditional
keepsakes.
"At Kimpton, we're all about creating thoughtful,
unexpected guest experiences that leave lasting impressions," said
Vicki Poulos, Head of Luxury &
Lifestyle Brands Americas and Global Kimpton, IHG Hotels &
Resorts. "Through our partnership with Tiny Zaps, we're combining
travel, art, and self-expression to offer a one-of-a-kind way for
people to connect with the cities they visit and have a deep
connection with. Our Kimpton x Tiny Zaps collection represents the
ultimate travel souvenir: meaningful, personal, and a lasting
celebration of exploration."
Tiny Zaps' vast network of talented local
tattooers – renowned for their creativity and strong local
followings – will provide complimentary Tiny Zaps tattoos on a
limited basis at the following hotels:
- Kimpton Theta New York - Times Square in New York, NY
- April 18, May 23, June 20
- Kimpton Hotel Monaco in Washington,
D.C.
- Kimpton Everly Hotel in Los Angeles,
CA
- April 23, May 29, June 26
- Kimpton Hotel Fontenot in New
Orleans, LA
- April 10, May 15, June 12
- Kimpton Aertson Hotel in Nashville,
TN
"People get tattoos for the same reasons they
travel – to create and commemorate life experiences," said
Sam Kelly, Co-Founder, Tiny Zaps. "We're thrilled to partner with
Kimpton to create these innovative travel experiences catered to
traveling tattoo collectors. Having unique design collections
centered around each city adds a fun, passport stamp-like feature
providing travelers with a lifetime of memories."
For more details on the Kimpton x Tiny Zaps
partnership and pop-up schedule, visit here. To book a room
and redeem points, guests are encouraged to use the IHG One Rewards
app. Follow along on social @Kimpton and #KimptonxTinyZaps
for the latest updates.
Notes to Editors:
About Kimpton
Kimpton, part of IHG Hotels & Resorts'
luxury and lifestyle portfolio, is the original boutique hotel
brand, which pioneered the concept of unique, distinctive,
design-forward hotels in the United
States in 1981. Anchored in one-of-a-kind experiences, the
San Francisco-born brand now
operates more than 75 hotels and over 100 restaurants, bars and
lounges across urban locations, resort destinations and
up-and-coming markets globally. From inspiring design to
forward-thinking flavors that feed the soul, Kimpton spaces and
experiences center on its guests. Every detail is thoughtfully
curated and artfully delivered so that guest experiences remain
meaningful, unscripted and inspired. For more information,
visit www.kimptonhotels.com.
About IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG, NYSE:IHG
(ADRs)] is a global hospitality company, with a purpose to provide
True Hospitality for Good.
With a family of 19 hotel brands and IHG One
Rewards, one of the world's largest hotel loyalty programmes with
over 145m members, IHG has more than
6,600 open hotels in over 100 countries, and a development pipeline
of over 2,200 properties.
- Luxury & Lifestyle: Six Senses, Regent Hotels &
Resorts, InterContinental Hotels & Resorts, Vignette
Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne
Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Express, Holiday Inn Hotels &
Resorts, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club
Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's
holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work
across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and
reservations and IHG One Rewards. To download the new IHG One
Rewards app, visit the Apple App or Google Play stores.
For our latest news, visit our Newsroom and
follow us on LinkedIn.
About Tiny Zaps
TINY ZAPS is reimagining the tattoo experience-
fun, easy, small tattoos delivered in modern stores, pop-ups, and
events. Thousands of tiny designs from artists all over the world,
all-digital browsing & booking, warm & welcoming vibes.
With partners and clients like Columbia Records, Kimpton, Urban
Outfitters, and On Running, Tiny Zaps is creating big memories
through small tattoos that last forever. For more information visit
https://www.tinyzaps.com/ or follow along on Instagram or
TikTok.
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SOURCE IHG Hotels & Resorts
