New guide offers a clear framework to help
organizations adopt generative AI safely and strategically
HOUSTON, April 3,
2025 /PRNewswire/ -- Direct Digital Holdings, Inc.
(Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a
leading advertising and marketing technology platform operating
through Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC
("Orange 142"), today announced the release of The Generative AI
Roadmap, the third installment in its AI education series.
Developed by the DDH AI Council, a group established to close the
gap between early AI adopters and organizations still unsure where
to begin, this guide is designed to help organizations move beyond
isolated AI experiments and toward enterprise-wide adoption through
a clear, strategic framework.
With generative AI tools like ChatGPT and GitHub Copilot already
integrated into everyday workflows, many businesses navigate
adoption without clear guidance. The Generative AI Roadmap
addresses this gap by outlining the key phases of AI maturity and
offering thoughtful recommendations to support safe, responsible,
and high-impact use.
"Through our latest eBook, we are addressing the growing need
for intentional AI planning," said Anu Pillai, Chief Technology
Officer at Direct Digital Holdings. "We've seen organizations
embrace AI piecemeal ways—often without governance or long-term
vision. This roadmap helps leaders assess where they are today and
build toward a future where AI is not just used but embedded
strategically across their operations," said Pillai.
The guide introduces a simple, progressive framework of AI
adoption that business leaders can follow to ensure their
organization's AI capabilities mature rather than stagnate:
- Crawl Stage: Supporting grassroots experimentation while
establishing basic guidelines to mitigate risks around data
security and output accuracy
- Walk Stage: Implementing AI for specific high-impact use
cases with formalized tool selection and standardized
processes
- Run Stage: Expanding AI adoption across departments with
cross-functional collaboration, measurable ROI goals, and
comprehensive governance
- Fly Stage: Fully integrating AI into core operations
with seamless ecosystem orchestration, global scalability, and
continuous innovation
"Most organizations are already using AI in some capacity—often
without realizing it," said Christy
Nolan, VP of Delivery Solutions at Direct Digital Holdings.
"This guide is about shifting those use from the shadows into the
spotlight. It's about giving leadership the tools and confidence to
build policies, track results, and create space for
innovation."
The new release builds on the momentum of the company's previous
two eBooks, which explored practical AI applications and tools for
agencies. With this latest installment, Direct Digital Holdings
expands its focus to all organizations, whether they're just
starting to explore generative AI or preparing to scale it across
the enterprise.
To download The Generative AI Roadmap, visit the DDH AI
Council resource center.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge
sell-side and buy-side advertising solutions, providing data-driven
digital media strategies that enhance reach and performance for
brands, agencies, and publishers of all sizes. Our sell-side
platform, Colossus SSP, offers curated access to premium,
growth-oriented media properties throughout the digital ecosystem.
On the buy-side, Orange 142 delivers customized, audience-focused
digital marketing and advertising solutions that enable mid-market
and enterprise companies to achieve measurable results across a
range of platforms, including programmatic, search, social, CTV,
and influencer marketing. With extensive expertise in high-growth
sectors such as Travel & Tourism, Energy, Healthcare, and
Financial Services, our teams deliver performance strategies that
connect brands with their ideal audiences.
At Direct Digital Holdings, we prioritize personal relationships
by humanizing technology, ensuring each client receives dedicated
support and tailored digital marketing solutions regardless of
company size. This empowers everyone to thrive by generating
billions of monthly impressions across display, CTV, in-app, and
emerging media channels through advanced targeting, comprehensive
data insights, and cross-platform activation. DDH is "Digital
advertising built for everyone."
For more information,
visit www.directdigitalholdings.com.
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SOURCE Direct Digital Holdings
