NEW
YORK, Feb. 12, 2024 /CNW/ -- In a bold move
echoing the spirit of a new generation, DKNY reveals Kaia Gerber as the new face of the brand,
infusing the Spring 2024 Campaign with a fresh energy that sets the
stage for a new era of iconic American style with a New York edge. With a renewed focus on classic
design codes reimagined for the next generation, this spring, DKNY
is a manifesto of all things new—from an elevated collection and
cutting-edge designs to a redesigned logo and a captivating new
face—it's the dawn of a new day at DKNY.
Embodying all-American style with a New York spirit, Kaia
Gerber takes center stage as the global face of the
relaunch, bringing undeniably real sophistication to the campaign.
"This season brings a whole new energy to DKNY, but with a laser
focus on the original tone to build on the DNA of the brand,"
emphasizes Jeff Goldfarb, EVP at
G-III Apparel Group.
With a renewed focus on DKNY icons and fundamentals, the
collection reimagines core elements like denim, blazers, trenches,
and leather jackets—all refreshed with a GEN Z twist. A new take on
the DKNY logo sets the tone for the global reintroduction of
all-American street style to the world. All the new brand
signatures breathe life back into the classic DKNY codes—while
always remaining styled back to the signature iconic pieces.
Captured by the visionary photographer Alasdair McLellan and styled by Alastair McKimm, the campaign unfolds in a bold,
graphic NY studio, presenting a clean slate for the brand's visual
identity. McLellan's lens, known for its aspirational yet authentic
edge, elevates the fashion while capturing the true essence of
Kaia—a natural authenticity that is nothing short of magnetic.
"Kaia best represents the all-American style which classic DKNY was
known for, but with a new energy and spirit," states Trey Laird, Founder and Chief Creative Officer
at Team Laird.
The campaign's fresh visual palette offers a new perspective,
transcending the city streets. Spring 2024 becomes a study of Kaia,
New York, and the collection in a
real, raw, sophisticated light. McLellan captures not just the
fashion but also the textures, sights, and sounds of New York, narrating a universally emotive
story of the city's energy and spirit. In a tribute to DKNY's
iconic billboard legacy, the campaign video brings the NYC
billboards to life as Kaia literally steps off and out into the
city, symbolizing a bold leap into the future.
As DKNY continues to evolve, the Spring 2024 campaign stands as
a defining moment, reflecting the brand's renewed commitment to
creativity, authenticity, and global accessibility. Join DKNY on
this transformative journey, celebrating a new era of fashion that
resonates with the spirit of today and the aspirations of
tomorrow.
"The DKNY campaign will launch today on our DKNY Instagram @DKNY
and globally through a diversified media mix of print, digital,
premium outdoor and social/influencer partnerships. Additional
campaign content will be rolling out on our Instagram channel
throughout the season," states Jacki
Bouza, SVP, Global Marketing + Communications at G-III
Apparel Group.
The Spring 2024 collection is available globally on DKNY.com and
in select retailers.
Photographed by Alasdair
McLellan. Styled by Alastair
McKimm. Creative Direction by Trey
Laird. Hair by Anthony
Turner. Make-up by Diane
Kendal.
About G-III Apparel Group, Ltd.
G-III Apparel Group,
Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in
design, sourcing and marketing, owns and licenses a portfolio of
over 30 preeminent brands. The Company is differentiated across
unique brand propositions, product categories and consumer touch
points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and
licenses over 20 brands, including Calvin
Klein, Tommy Hilfiger,
Nautica, Halston and National Sports leagues, among others.
For media inquiries, please contact:
Paula Rosado, DKNY-PRESS@DKNY.com
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SOURCE G-III Leather Fashions, Inc