NEW
YORK, Aug. 15, 2024 /PRNewswire/
-- Continuing its iconic revival, Donna Karan New York unveils
its Fall 2024 Campaign, "Reflections on Women," with a powerful
message that celebrates the multi-faceted nature of modern
women.
This past spring, Donna Karan New York relaunched the brand with
the "In Women We Trust" campaign, breathing new life into its story
and legacy. The campaign featured multiple generations of women as
brand storytellers, resonating deeply with a broad audience and
giving the brand immediate relevance. Building on its success
this past spring, Donna Karan enhances its storytelling for Fall
2024 by embracing women's dimensional nature—strong yet sensual,
powerful, and passionate. This deep emotional connection has always
been a brand strength, offering a unique opportunity for further
distinction. From apparel to accessories, the line exudes glamour,
elegance, and versatility in equal measure, and reflects an
accessible luxury positioning that is in step with the needs of
women today. Beyond its broader generational appeal, Donna Karan
New York assumes a forward-leaning sensibility, recognizing how an
empowered yet effortless style speaks clearly to our time.
The Fall 2024 Collection explores some of the defining
characteristics of New York, an
endless source of inspiration. The urban landscape emerges through
various elements, whether the predominantly black and gray palette
punctuated with vibrant accents or the liquid satin emulating wet
pavement. As the line-up shifts to a series of looks in olive green
and gold, there is the sense of leaves changing color as the sun
glows through the trees. Burnout fabrics, textured jacquards,
supple leather and suede further emphasize the season.
Architectural lines take shape in dresses with angles, and cutouts
that contour and enhance the body. In this vision of New York after dark, expanses of black are
illuminated by gleaming streaks of gold.
The campaign, "Reflections on Women," introduces an iconic group
of eight women who share a rich history with the brand and embody
Donna Karan's past, present and future: Christy Turlington, Amber Valletta, Alek
Wek, Karen Elson, Imaan
Hammam, Eva Herzigova, Edie
Campbell, and Liu Wen. Set
against modern reflective gold and mirrors, this group is captured
in various combinations by photographer Mikael Jansson, each reflecting a different
element of womanhood. Jansson, one of the world's leading fashion
image makers, has a 25+ year relationship with the brand and
understands its DNA inherently.
"It's an amazing group of women, and I love the throughline of
Donna Karan in us all," states Christy
Turlington.
The Donna Karan New York campaign will roll out on all Donna
Karan social channels today, highlighting this new group of iconic
women sharing their individual stories. The campaign will be
amplified with a 360-degree approach across North America through a diversified media mix
of high-visibility digital, print, and premium outdoor. The Fall
2024 collection will be available in North America in select retailers on
August 15, 2024 and on
DonnaKaran.com.
Photographed by Mikael
Jansson
Styled by Jessica Diehl
Creative Direction by Trey Laird
Video by Theo Stanley
Hair and make-up by Shay Ashual and Mark
Carrasquillo
For press inquiries, please contact:
FOR MEDIA INQUIRIES PLEASE CONTACT:
press@dkny.com
Gabriella Romero
Gabriella.romero@g-iii.com
ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group,
Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in
design, sourcing and marketing, owns and licenses a portfolio of
over 30 preeminent brands. The Company is differentiated across
unique brand propositions, product categories and consumer touch
points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and
licenses over 20 brands, including Calvin
Klein, Tommy Hilfiger,
Nautica, Halston and National Sports leagues, among others.
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SOURCE G-III Leather Fashions, Inc