Certification Demonstrates IAS's Commitment to the Highest
Standards of Governance and Responsible Business Practices
NEW
YORK, Dec. 16, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced the company has received an
accredited ISO/IEC 42001 certification, making it the first
measurement provider to receive ISO certification for its use of
AI, and one of the first companies certified in the world.
ISO/IEC 42001 is an international standard for establishing,
implementing, maintaining, and continually improving an Artificial
Intelligence Management System within organizations. It is the
world's first international standard on Artificial Intelligence
Management Systems (AIMS). The scope of IAS's certification applies
specifically to the company's use of artificial intelligence in its
Quality Attention product and was performed by Schellman, an
accredited ISO 42001 certification body.
"ISO 42001 is a groundbreaking standard, and as we continue to
use artificial intelligence to provide the most actionable data to
our customers, we are proud to be at the forefront of responsible
AI," said Kevin Alvero, Chief
Compliance Officer at IAS. "As the first measurement provider to
receive ISO 42001 certification, we continue to demonstrate to our
customers that IAS's use of AI is safe, responsible and
transparent."
ISO (International Organization for Standardization)
certification is globally recognized as a symbol of safety, quality
and reliability. The ISO/IEC 42001 standards include requirements
for a broad range of topics relevant to the AIMS, including
organizational strategy and AI governance, AI risk management, data
privacy, responsible AI system development and deployment
practices, and data quality monitoring, as well as human rights,
fairness and other ethical considerations, environmental impact,
and human oversight over AI systems. IAS utilizes AI to bring new
insights to its customers and partners by analyzing data at
increasing scale. IAS has developed a digital advertising platform
powered by AI and machine learning (ML) that captures up to 280
billion interactions daily from around the globe. IAS leverages AI
for prediction, decisioning, protection, and targeting, and infuses
the power of AI and ML into all aspects of its products.
In Q2 2024, IAS received ISO 27001:2022 certification for its
Information Security Management System, demonstrating its
commitment to the certification/accreditation of its business
practices and confirming its reputation as a trustworthy business
partner.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
