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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934

Filed by the Registrant ☒
Filed by a Party other than the Registrant

Check the appropriate box:

Preliminary Proxy Statement
Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
Definitive Proxy Statement
Definitive Additional Materials
Soliciting Material under §240.14a-12


INTEGRAL AD SCIENCE HOLDING CORP.
(Name of Registrant as Specified In Its Charter)


(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply):

No fee required.
Fee paid previously with preliminary materials.
Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a6(i)(1) and 0-11.








IAS logo.jpg
March 28, 2025
Dear Fellow Shareholders,

We are pleased to invite you to attend the Annual Meeting of Shareholders of Integral Ad Science Holding Corp. (“IAS,” the “Company,” “we,” “us” or “our”) to be held on Thursday, May 1, 2025, at 3:45 p.m. Eastern Time (the “Annual Meeting”). This year’s Annual Meeting will be conducted virtually, via live audio webcast. You will be able to attend the meeting online by visiting www.virtualshareholdermeeting.com/IAS2025. You will be able to submit questions and vote your shares electronically during the meeting by logging in using the 16-digit control number included on your proxy card or on the voting instruction form accompanying these proxy materials.

The accompanying proxy statement provides information about the matters we will ask you to consider at the Annual Meeting, which are:

1.to elect four nominees identified in the accompanying proxy statement to serve as Class I directors until the 2028 annual meeting of shareholders and until their successors are duly elected and qualified;

2.to approve, on a non-binding advisory basis, the compensation of the Company’s named executive officers, as disclosed in the accompanying proxy statement;

3.to ratify the appointment of PricewaterhouseCoopers LLP as the Company’s independent registered public accounting firm for the year ending December 31, 2025; and

4.to transact other business as may properly come before the meeting or any adjournment of the meeting.

Our Board of Directors has set the record date as Monday, March 10, 2025. Only shareholders that owned shares of the Company’s common stock at the close of business on that day are entitled to notice of and may vote at this meeting or any adjournment or postponement thereof.

Your vote is important. Whether or not you plan to attend the virtual Annual Meeting, we urge you to vote. You may vote by proxy over the Internet, by telephone, or by mail by following the instructions on the proxy card or voting instruction form. Voting by proxy will ensure your representation at the Annual Meeting regardless of whether you attend.

Sincerely,

LU Signature.jpg

LISA UTZSCHNEIDER
Chief Executive Officer and Director



IAS logo.jpg

NOTICE OF 2025 ANNUAL MEETING OF SHAREHOLDERS

The 2025 Annual Meeting of shareholders of Integral Ad Science Holding Corp. will be held via the internet at www.virtualshareholdermeeting.com/IAS2025 on Thursday, May 1, 2025, at 3:45 p.m. Eastern Time for the following purposes:

1.to elect Rod Aliabadi, Michael Fosnaugh, Robert Lord, and Martin Taylor to serve as Class I directors until the 2028 annual meeting of shareholders and until their successors are duly elected and qualified;

2.to approve, on a non-binding advisory basis, the compensation of the Company’s named executive officers, as disclosed in the accompanying proxy statement;

3.to ratify the appointment of PricewaterhouseCoopers LLP as the Company’s independent registered public accounting firm for the year ending December 31, 2025; and

4.to transact other business as may properly come before the meeting or any adjournment or postponement thereof.

Shareholders of record of our common stock as of the close of business on Monday, March 10, 2025 are entitled to vote. A list of shareholders entitled to vote at the Annual Meeting will be available for examination by any shareholder for any purpose relevant to the meeting during ordinary business hours for at least ten days prior to May 1, 2025, at 12 East 49th Street, 20th Floor, New York, NY 10017, and on the date of the meeting on the virtual platform at www.virtualshareholdermeeting.com/IAS2025.

The proxy statement is first being delivered to the Company’s shareholders as of the record date on or about Friday, March 28, 2025.

By Order of the Board of Directors

YA Signature.jpg
YOSSI ALMANI
Corporate Secretary

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE
ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON MAY 1, 2025:
This Notice of Annual Meeting, the accompanying proxy statement and our Annual Report on
Form 10-K for the Year Ended December 31, 2024 are available at
www.proxyvote.com





TABLE OF CONTENTS




























COMMONLY ASKED QUESTIONS AND ANSWERS ABOUT THE ANNUAL MEETING

Q: Why did I receive these materials?

A: Our Board of Directors (the “Board”) is soliciting your proxy to vote at our 2025 Annual Meeting of Shareholders (or at any postponement or adjournment thereof). Shareholders who own shares of our common stock, as of the close of business on the record date, Monday, March 10, 2025 (the “Record Date”), are entitled to vote at the Annual Meeting. You should review these proxy materials carefully as they give important information about the proposals that will be voted on at the Annual Meeting, as well as other important information about the Company.

Householding. The Securities and Exchange Commission’s (“SEC”) rules permit us to print an individual’s multiple accounts on a single set of Annual Meeting materials. To take advantage of this opportunity, we have summarized on one set of Annual Meeting materials all of the accounts registered with the same tax identification number or duplicate name and address, unless we received contrary instructions from the impacted shareholder prior to the mailing date. We agree to deliver promptly, upon written or oral request, a separate copy of the Annual Meeting materials, as requested, to any shareholder to which a single copy of those documents was delivered. If you prefer to receive separate copies of the Annual Meeting materials, contact Broadridge Financial Solutions, Inc. at 1-866-540-7095 or in writing at Broadridge, Householding Department, 51 Mercedes Way, Edgewood, New York 11717. A number of brokerage firms have instituted householding. They will have their own procedures for shareholders who wish to receive individual copies of the proxy materials.

Q: Who will be entitled to vote?

A: Shareholders who own shares of our common stock as of the Record Date are entitled to vote at the Annual Meeting. As of the Record Date, the Company had 163,975,477 shares of common stock outstanding. Holders of shares of our common stock are each entitled to one vote per share. Cumulative voting is not permitted with respect to the election of directors or any other matter to be considered at the Annual Meeting.

Q: What will I be voting on?

A: You will be voting on:

1.the election of Rod Aliabadi, Michael Fosnaugh, Robert Lord, and Martin Taylor as Class I directors to serve on the Board until the 2028 annual meeting of shareholders and until their successors are duly elected and qualified;

2.the approval, on a non-binding advisory basis, of the compensation of the Company’s named executive officers, as disclosed in this proxy statement;

3.the ratification of the appointment of PricewaterhouseCoopers LLP as the Company’s independent registered public accounting firm for the year ending December 31, 2025; and

4.the transaction of any other business as may properly come before the meeting or any adjournment or postponement thereof.

Q: How does the Board recommend I vote on these matters?

A: The Board recommends you vote:
1


1.FOR the election of each of Rod Aliabadi, Michael Fosnaugh, Robert Lord, and Martin Taylor as Class I directors;

2.FOR the approval, on a non-binding advisory basis, of the compensation of the Company’s named executive officers; and

3.FOR the ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the year ending December 31, 2025.

Q: How do I cast my vote?

A: Beneficial Shareholders. If you hold your shares through a broker, trustee or other nominee, you are a beneficial shareholder. In order to vote your shares, please refer to the materials forwarded to you by your broker, trustee or other nominee for instructions on how to vote the shares you hold as a beneficial shareholder.

Registered Shareholders. If you hold shares in your own name, you are a registered shareholder and may vote during the virtual Annual Meeting at www.virtualshareholdermeeting.com/IAS2025. You will need to log in by entering your unique 16-digit control number included on your proxy card that accompanies your proxy materials. Only one person will be able to log in with that unique control number at any time. You can also vote by proxy before the Annual Meeting in the following ways:

1.via the Internet at www.proxyvote.com;

2.by phone by calling 1-800-690-6903; or

3.by signing and returning a proxy card.

Proxies submitted via the Internet or by telephone must be received by 11:59 p.m., Eastern Time, on April 30, 2025.

Q: Can I access the proxy materials electronically?

A: Yes. Our proxy materials are available at https://investors.integralads.com and at www.proxyvote.com. In addition, instead of receiving future copies of our proxy statement and annual reports by mail, registered shareholders and most beneficial owners can elect to receive an email that will provide an electronic link to these documents. If you would like to instruct us to send electronic copies of our proxy materials, you should follow the instructions available at www.proxyvote.com. Your election to receive future proxy materials by email will remain in effect until you revoke it.

Q: How may I change or revoke my proxy?

A: Beneficial Shareholders. Beneficial shareholders should contact their broker, trustee or other nominee for instructions on how to change or revoke their proxy vote.

Registered Shareholders. Registered shareholders may change a properly executed proxy at any time before its exercise at the Annual Meeting:

1.via the Internet at www.proxyvote.com;

2.by phone by calling 1-800-690-6903;
2


3.by signing and returning a new proxy card; or

4.by voting at the virtual Annual Meeting.

Q: How can I attend the virtual Annual Meeting?

A: The Annual Meeting is being held as a virtual only meeting this year.

If you are a shareholder of record as of the Record Date, you may attend, vote and ask questions virtually at the meeting by logging in at www.virtualshareholdermeeting.com/IAS2025 with your 16-digit control number. This number is included in your proxy card or voting instruction form.

If you are a shareholder as of the Record Date and have logged in using your 16-digit control number, you may submit a question at any point during the meeting (until the floor is closed to questions) by typing your question into the “Ask a Question” field and clicking “Submit.” Shareholder questions or comments are welcome, but we will only answer questions pertinent to Annual Meeting matters, subject to time constraints. Questions regarding personal matters and statements of advocacy are not pertinent to Annual Meeting matters and therefore will not be addressed. Questions that are substantially similar may be grouped and answered together to avoid repetition. The audio broadcast of the Annual Meeting will be archived at www.virtualshareholdermeeting.com/IAS2025 for at least one year.

If you are not a shareholder as of the Record Date or do not log in using your 16-digit control number, you may still log in as a guest and listen to the Annual Meeting, but you will not be able to ask questions or vote at the meeting.

Q: How do I inspect the list of shareholders?

A: A list of shareholders entitled to vote at the Annual Meeting will be available for examination on the date of the meeting on the virtual platform at www.virtualshareholdermeeting.com/IAS2025, and for any purpose relevant to the meeting during ordinary business hours for at least ten days prior to May 1, 2025, at 12 East 49th Street, 20th Floor, New York, NY 10017. To examine the list of shareholders, you must be a shareholder as of the Record Date and will be required to provide a copy of your proxy card or voting instruction form bearing your unique 16-digit control number and a copy of a valid picture identification, such as a driver’s license or passport. To examine the list, the name on the identification must match the name on the proxy card or voting instruction form.

Q: Why is the Annual Meeting virtual only?

A: We are excited to embrace the latest technology to provide ease of access, real-time communication, and cost savings for our shareholders and the Company. Hosting a virtual meeting makes it easy for our shareholders to participate from any location around the world.

Q: What is the voting requirement to approve each of the proposals, and how are the votes counted?

A: PROPOSAL 1 - ELECTION OF DIRECTORS

A plurality of the votes cast by the shares of common stock present in person or represented by proxy at the meeting and entitled to vote thereon is required to elect each nominee named herein. This means that the four nominees receiving the highest number of “FOR” votes at the Annual Meeting will be elected, even if those votes do not constitute a majority of the votes cast. Votes that are “WITHHELD”
3

with respect to one or more director nominees will result in the respective nominee receiving fewer votes, but they will not count as votes against a nominee and will have no effect on the outcome of the elections of those nominees. Broker non-votes will not impact the election of the nominees.

PROPOSAL 2 - ADVISORY APPROVAL OF EXECUTIVE COMPENSATION

The affirmative vote of a majority of the voting power of the capital stock present in person or represented by proxy at the Annual Meeting and entitled to vote thereon is required to approve Proposal 2. Abstentions will be counted as present and entitled to vote on this proposal and will therefore have the effect of a negative vote. Broker non-votes are not considered entitled to vote on this proposal and, therefore, will have no effect on the approval of this Proposal 2. Although the results of Proposal 2 will not be binding on the Compensation and Nominating Committee and our Board, the Compensation and Nominating Committee and our Board will consider the results of the shareholder vote when making future decisions regarding the compensation of our named executive officers.

PROPOSAL 3 - RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The affirmative vote of a majority of the voting power of the capital stock present in person or represented by proxy at the Annual Meeting and entitled to vote thereon is required to approve Proposal 3. Abstentions will be counted as present and entitled to vote on this proposal and will therefore have the effect of a negative vote. We do not expect broker non-votes with respect to the ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the year ending December 31, 2025.

Q: When will the results of the vote be announced?

A: The preliminary voting results will be announced at the virtual Annual Meeting. The final voting results will be published in a Current Report on Form 8-K filed with the SEC within four business days of the Annual Meeting.

Q: What is the deadline for submitting a shareholder proposal or director nomination for the 2026 annual meeting?

Shareholder proposals pursuant to SEC Rule 14a-8 for inclusion in the Company’s proxy statement and form of proxy for the Company’s annual meeting of shareholders to be held in 2026, must be received by the Company’s Secretary at the Company’s principal executive offices at 12 East 49th Street, 20th Floor, New York, NY 10017 no later than November 28, 2025, and must otherwise comply with SEC Rule 14a-8.
Shareholders wishing to make a director nomination or bring a proposal before the annual meeting to be held in 2026 (other than pursuant to SEC Rule 14a-8) must comply with the advance notice provisions of the Company’s Bylaws, which require, among other things, that you provide timely written notice of such proposal to the Secretary at the Company’s principal executive offices at the address noted above no later than the close of business on January 30, 2026 and not earlier than the close of business on January 1, 2026. However, if the date of the 2026 annual meeting of shareholders is held within a period that commences more than 30 days before or 70 days after the first anniversary of the 2025 Annual Meeting, then our Secretary must receive the notice no earlier than the close of business on the 120th day prior to the date of the 2026 annual meeting and no later than the close of business on the later of the 90th day prior to the date of the 2026 annual meeting and the 10th day following the day on which public announcement of the date of the 2026 annual meeting is first made by us.

4

In addition to satisfying the foregoing requirements under our Bylaws, including the notice deadlines set forth above and therein, to comply with the requirements set forth in Rule 14a-19 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) (the universal proxy rules), shareholders who intend to solicit proxies in support of director nominees, other than the Board’s nominees, must also provide written notice to our Secretary that sets forth all the information required by Rule 14a-19(b) of the Exchange Act. Such notice must be postmarked or transmitted electronically to the Company at the Company’s principal executive offices at the address provided above no later than March 2, 2026.









































5

BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Our business and affairs are managed under the direction of our Board, which is comprised of ten directors. Our Charter provides that the authorized number of directors may be changed only by resolution of our Board. Our Charter also provides that our Board will be divided into three classes of directors, with the classes as nearly equal in number as possible. At each annual meeting of shareholders, a class of directors will be elected for a three-year term to succeed the class whose term is then expiring.

The following table sets forth the director class, name, age as of March 28, 2025, and other information for each member of our Board:

NameClassAgePositionDirector
Since
Current
Term
Expires
Expiration of
Term For
Which
Nominated
Michael FosnaughI46Chair of the Board201820252028
Rod AliabadiI40Director201820252028
Robert LordI61Director202420252028
Martin TaylorI55Director201820252028
Otto BerkesII62Director20202026
Brooke NakatsukasaII32Director20202026
Lisa UtzschneiderII56Director and Chief Executive Officer 20192026
Bridgette HellerIII63Director20212027
Christina LemaIII44Director20212027
Jill PutmanIII57Director and Interim Chief Financial Officer20212027

We believe that in order for our Board to effectively guide us to long-term sustainable, dependable performance, it should be composed of individuals with sophistication and experience in the many disciplines that impact our business. In order to best serve our shareholders, we seek to have a Board, as a whole, that is competent in key corporate disciplines, including accounting and financial acumen, business judgment, crisis management, governance, leadership, people management, risk management, social responsibility, reputational issues, strategy and strategic planning. Additionally, we desire that the Board have specific knowledge related to our industry, such as expertise in software and technology. The Compensation and Nominating Committee believes that all directors must, at a minimum, meet the criteria set forth in the Company’s Code of Ethics and the Corporate Governance Guidelines, which specify, among other things, that the Compensation and Nominating Committee will consider criteria including but not limited to independence, age, skills, tenure and experience in the context of the needs of the Board. The Compensation and Nominating Committee believes that a broad range of backgrounds and viewpoints is an important attribute for a director nominee. We do not have a formal policy on diversity, however, when considering the selection of director nominees, the Compensation and Nominating Committee will consider individuals with a broad range of viewpoints, accomplishments, cultural background, and professional expertise.

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The Compensation and Nominating Committee also will consider a combination of factors for each director, including (a) the nominee’s independence, (b) the nominee’s skills and experience, in the context of the needs of the Board, including broad professional and leadership expertise to effectively respond to the complex issues encountered by a publicly-traded company, (c) the nominee’s ability to work in and promote a productive environment, (d) the number of other public company directorships held, (e) the nominee’s level of character, ethics and integrity expected by the Company, and (f) the nominee’s ability to apply sound and independent business judgment.

The Compensation and Nominating Committee has determined that all of our directors meet the criteria and qualifications set forth in the Company’s Code of Ethics, the Corporate Governance Guidelines and the criteria set forth above for director nominees. Moreover, each director possesses the following critical personal qualities and attributes that we believe are essential for the proper functioning of the Board to allow it to fulfill its duties for our shareholders: accountability, ethical leadership, governance, integrity, risk management and sound business judgment. In addition, our directors have the confidence to assess and challenge the way things are done and recommend alternative solutions, a keen awareness of our business and social realities of the environment in which we operate, the independence and high-performance standards necessary to fulfill the Board’s oversight function, and the humility, professional maturity, and style to interface openly and constructively with other directors. Finally, the director biographies below include a non-exclusive list of other key experiences and qualifications that further qualify the individual to serve on the Board. These collective qualities, skills, experiences and attributes are essential to our Board’s ability to exercise its oversight function for the Company and its shareholders, and guide the long-term sustainable, dependable performance of the Company.

Subject to any earlier resignation or removal in accordance with the terms of our Charter, our Class I directors will serve until this Annual Meeting of shareholders, our Class II directors will serve until the annual meeting of shareholders to be held in 2026, and our Class III directors will serve until the annual meeting of shareholders to be held in 2027. In addition, our Charter provides that directors may be removed with or without cause upon the affirmative vote of shareholders representing at least a majority of the voting power of the then outstanding shares of voting stock of the Company entitled to vote generally in the election of directors, voting together as a single class; provided, however, that at any time when Vista Equity Partners Fund VI, L.P., Vista Equity Partners Fund VI-A, L.P., VEPF VI FAF, L.P. and their affiliated companies cease to beneficially own in the aggregate 40% or more of the voting power of the then outstanding shares of capital stock, so long as the Board is classified, directors may be removed only for cause, and only upon the affirmative vote of holders of at least 66 23% of the voting power of the then outstanding shares of voting stock of the Company. In addition, our Charter also provides that, subject to the rights granted to one or more series of preferred stock then outstanding and as otherwise set forth in the Director Nomination Agreement (as defined and discussed below), any newly created directorship on our Board that results from an increase in the number of directors or any vacancies on our Board resulting from death, resignation, disqualification, removal or other cause, will be filled only by resolution of a majority of the directors then in office, even if less than a quorum, or by a sole remaining director (and may not be filled in any other manner).

Director Nomination Agreement

In connection with our initial public offering (“IPO”), we entered into a Director Nomination Agreement (the “Director Nomination Agreement”) with Vista Equity Partners Fund VI, L.P., Vista Equity Partners Fund VI-A, L.P., VEPF VI FAF, L.P., Vista Equity Partners Fund VI GP, L.P., VEPF VI GP, Ltd., and VEP Group, LLC (collectively, “Vista”). The Director Nomination Agreement provides Vista the right to designate: (i) all of the nominees for election to our Board for so long as Vista beneficially owns 40% or more of the total number of shares of our common stock beneficially owned by Vista after the completion of our IPO, as adjusted for any reorganization, recapitalization, stock dividend, stock split, reverse stock split, or similar changes in the Company’s capitalization, or such amount of
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shares (as adjusted, the “Original Amount”); (ii) a number of directors (rounded up to the nearest whole number) equal to 40% of the total directors for so long as Vista beneficially owns at least 30% but less than 40% of the Original Amount; (iii) a number of directors (rounded up to the nearest whole number) equal to 30% of the total directors for so long as Vista beneficially owns at least 20% but less than 30% of the Original Amount; (iv) a number of directors (rounded up to the nearest whole number) equal to 20% of the total directors for so long as Vista beneficially owns at least 10% but less than 20% of the Original Amount; and (v) one director for so long as Vista beneficially owns at least 5% but less than 10% of the Original Amount. In each case, Vista’s nominees must comply with applicable law and stock exchange rules. In addition, Vista is entitled to designate the replacement for any of its board designees whose board service terminates prior to the end of the director’s term regardless of Vista’s beneficial ownership at such time. Vista also has the right to designate a number of members of each committee of our Board in proportion to its percentage ownership of our common stock, subject to compliance with applicable law and stock exchange rules. The Director Nomination Agreement also prohibits us from increasing or decreasing the size of our Board without the prior written consent of Vista. This agreement will terminate at such time as Vista owns less than 5% of the Original Amount.

Shareholder Recommendations for Director Nominees

The Compensation and Nominating Committee will consider as potential candidates individuals properly recommended by shareholders. Recommendations concerning individuals proposed for consideration should be addressed to the Board, c/o Secretary, at 12 East 49th Street, 20th Floor, New York, NY 10017. Each recommendation should include a personal biography of the suggested candidate, an indication of the background or experience that qualifies the person for consideration and a statement that the person has agreed to serve if nominated and elected.

When filling a vacancy on the Board, the Compensation and Nominating Committee will identify the desired skills and experience of a new director and will nominate individuals who it believes can strengthen the Board’s capabilities and further diversify the collective skills, qualifications and experience represented by the then-current directors. The Compensation and Nominating Committee may engage third parties to assist in the search and provide recommendations. Also, directors will generally be asked to recommend candidates for the position. The candidates will then be evaluated based on the process outlined in our Corporate Governance Guidelines and the Compensation and Nominating Committee charter, and the same process will be used for all candidates, including candidates recommended by shareholders.

Subject to the requirements of the Director Nomination Agreement, the Compensation and Nominating Committee will also consider shareholder nominations for membership on the Board under the advance-notice provisions of our Bylaws. For information regarding the submission of director nominees, see “Commonly Asked Questions and Answers About the Annual Meeting—What is the deadline for submitting a shareholder proposal or director nomination for the 2026 annual meeting?” above.











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PROPOSAL 1 - ELECTION OF DIRECTORS

Our Board recommends that the nominees below be elected as members of the Board at the Annual Meeting.
NameClassAge*PositionDirector
Since
Current
Term
Expires
Expiration of
Term For Which
Nominated
Michael FosnaughI46Chair of the Board201820252028
Rod AliabadiI40Director201820252028
Robert LordI61Director202420252028
Martin TaylorI55Director201820252028
*Ages as of March 28, 2025.

Each nominee was recommended for re-election by the Compensation and Nominating Committee for consideration by the Board and our shareholders. Each nominee has consented to be named in this proxy statement and has agreed to serve if elected. We currently have no reason to believe that any of the nominees would be unable or unwilling to serve if elected. However, if before the Annual Meeting, any nominee becomes unable to serve, or chooses not to serve, the Board may nominate a substitute. In that case, the persons named as proxies on the proxy card will vote for the substitute. Alternatively, the Board may either let the vacancy stay unfilled until an appropriate candidate is identified or reduce the size of the Board to eliminate the unfilled seat.

THE BOARD RECOMMENDS THAT YOU VOTE “FOR” THE ELECTION OF EACH OF THE CLASS I DIRECTOR NOMINEES.

Director Nominees to Serve for a Three-Year Term Expiring at the 2028 Annual Meeting.

Michael Fosnaugh, Chair, has served on our Board since June 2018. Mr. Fosnaugh is a Senior Managing Director at Vista, where he is also Co-Head of the Flagship Fund and sits on its Investment Committee. Additionally, Mr. Fosnaugh serves as a member of Vista’s Executive Committee, Vista’s governing and decision-making body for matters affecting its overall management and strategic direction, and Vista’s Private Equity Management Committee, the decision-making body for matters affecting Vista’s overall private equity platform. Mr. Fosnaugh was actively involved in Vista’s investments in Advicent, Forcepoint, Mediaocean LLC, MRI Software, Numerator, SirsiDynix, Sunquest Information Systems, Vertafore, Websense and Zywave. Prior to joining Vista in 2005, Mr. Fosnaugh worked in the Technology, Media & Telecommunications group at SG Cowen & Co., where he focused on the software, services and financial technology sectors. While at SG Cowen, Mr. Fosnaugh advised clients on buy-side and sell-side transactions, public and private equity financings and other strategic advisory initiatives. Mr. Fosnaugh currently serves as Chair of the Board of Jamf Holding Corp. (NASDAQ: JAMF) and is on the board of several of Vista’s private portfolio companies. Additionally, Mr. Fosnaugh previously served as Chair of the board of Ping Identity Holding Corp. (formerly NASDAQ: PING) from 2018 until it was taken private in 2022. Mr. Fosnaugh received a bachelor’s degree in economics from Harvard College.

We determined that Mr. Fosnaugh’s extensive experience in the areas of corporate strategy, technology, finance, marketing, business transactions and software investments, as well as his experience working with other technology and software companies, qualifies him to serve as a director on the Board.

Rod Aliabadi has served on our Board since June 2018. Mr. Aliabadi is a Managing Director at Vista and sits on the Flagship Funds’ Investment Committee. Prior to joining Vista in 2008, Mr. Aliabadi worked at the Stanford Genome Technology Center, focusing on the development of nanotechnology-
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driven diagnostics. Mr. Aliabadi was actively involved in Vista’s investments in Aderant, BigMachines, Cloud Software Group, Forcepoint, Mediaocean LLC, Mitratech, Numerator, Relias Learning, SirsiDynix, STATS, LLC (d/b/a STATS Perform), SumTotal and Websense. Mr. Aliabadi currently serves on the board of several of Vista’s private portfolio companies. Additionally, Mr. Aliabadi previously served on the board of Ping Identity Holding Corp. (formerly NASDAQ: PING) from 2018 until it was taken private in 2022. Mr. Aliabadi received a Bachelor of Engineering in biomedical engineering from Vanderbilt University.

We determined that Mr. Aliabadi’s extensive experience in the areas of corporate strategy, technology, finance and engineering, as well as his experience on the boards of other technology and software companies, qualifies him to serve as a director on the Board.

Robert Lord has served on our Board since August 2024. Mr. Lord currently serves is President of Horizon Media Holdings LLC, an independent media agency, and serves as the Chief Executive Officer of RWL Advisory, LLC, a consulting and advisory services company. Prior to RWL Advisory, Mr. Lord served in various roles within IBM (NYSE: IBM). During his tenure with IBM spanning from April 2016 to December 2023, Mr. Lord acted as the Senior Vice President of IBM, Chief Digital Officer, and SVP of IBM’s Worldwide Ecosystems & Cognitive Applications. Prior to joining IBM, Mr. Lord served as President for AOL (NYSE: AOL), where he was responsible for AOL Technology platforms building one of the first industry leading programmatic media platforms, AOL ONE, which ultimately contributed to the sale of AOL to Verizon (NYSE: VZ) in 2015. Mr. Lord currently also serves on the board of Finance of America Companies Inc. (NYSE: FOA), where he is a member of the audit committee. Mr. Lord holds an MBA from Harvard University and a B.S. in Industrial Engineering and Operations Research from Syracuse University.

We determined that Mr. Lord’s experience as a technology leader with extensive expertise in digital transformation, data, emerging technologies and advertising, robust financial expertise and service in top leadership positions at publicly-traded companies qualifies him to serve as a director on the Board.

Martin Taylor has served on our Board since June 2018. Mr. Taylor joined Vista in 2006. Mr. Taylor is Co-Head of the Foundation Funds and sits on its Investment Committee. Additionally, Mr. Taylor serves as a member of Vista’s Executive Committee, the governing and decision-making body for matters affecting Vista’s overall management and strategic direction, and Vista’s Private Equity Management Committee, the governing and decision-making body for the overall management of Vista’s private equity platform. Mr. Taylor currently serves on the boards of Jamf Holding Corp. (NASDAQ: JAMF), and VividSeats Inc. (NASDAQ: SEAT), and on the board of several of Vista’s private portfolio companies. Mr. Taylor previously served on the board of Ping Identity Holding Corp. (formerly NASDAQ: PING) from 2018 until it was taken private in 2022. Previously at Vista, Mr. Taylor was a Managing Director and drove a variety of cross-fund and cross-portfolio initiatives. He was the initial President of Vista Consulting Group, where he was instrumental in building and scaling Vista’s value creation infrastructure, formalizing Vista’s portfolio engagement model and developing many of Vista’s best practices. Prior to Vista, Mr. Taylor had most recently served as a Corporate Vice President at Microsoft Corporation (NASDAQ: MSFT), where he spent over 13 years and managed corporate strategy, sales, product marketing and various segment-focused teams in North America and Latin America during that time. Mr. Taylor also served as Chief of Staff and Director of Business Strategy, working directly for Microsoft Chief Executive Officer Steve Ballmer, whom he assisted with strategic projects and long-term planning for the corporation. Outside of Vista, Mr. Taylor is passionate about advancing access and creating opportunities for those who have traditionally been underrepresented across the business community. He sits on Milken Institute’s Executive Council for Diversity, Equity and Inclusion in Asset Management and The University of Texas President’s Austin Innovation Board that supports efforts to unlock student potential through experiential learning and strong college-to-career programming. In February 2022, Mr. Taylor made a gift donation to support UT’s Heman Sweatt Center
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for Black Males and help the organization expand its programs, events and scholarships. Mr. Taylor attended George Mason University.

We determined that Mr. Taylor’s extensive experience in the areas of corporate strategy, technology, finance, marketing, business transactions and mergers and acquisitions, as well as his experience serving on the boards of other technology and software companies, qualifies him to serve as a director on the Board.

Continuing Directors

Otto Berkes has served on our Board since August 2020. Mr. Berkes served as the Chief Executive Officer at HireRoad, a provider of talent management software solutions, from late 2019 through September 2023, and previously served on its board of directors. Mr. Berkes currently serves on the board of Ai-Media Technologies Limited (ASX: AIM). Previously, he was the Chief Technology Officer at CA Technologies, a multi-billion-dollar enterprise software company. Before CA, Mr. Berkes led the development of the popular HBO GO video streaming platform from 2011 to 2015 in his role as HBO’s Chief Technology Officer. Mr. Berkes joined HBO after an 18-year career at Microsoft, where he drove groundbreaking hardware and software innovation in computer graphics, home entertainment, mobile devices, and cloud services, and was a co-founder of the Xbox gaming console. Mr. Berkes earned a B.A. in Physics with a minor in Music Performance from Middlebury College, and he holds a MS of Computer Science and Electrical Engineering from the University of Vermont.

We determined that Mr. Berkes’ experience and expertise in building businesses with innovative technology solutions qualifies him to serve as a director on the Board.

Bridgette Heller has served on our Board since May 2021. Ms. Heller founded the Shirley Proctor Puller Foundation in 2014 and currently serves as its Chief Executive Officer. Previously, from 2016 to 2019, Ms. Heller served as the Executive Vice President and President of Nutricia, the Specialized Nutrition Division of Danone S.A. Ms. Heller also previously served as Executive Vice President of Merck & Co., Inc. (NYSE: MRK) and President of Merck’s Consumer Care division from 2010 to 2015. Prior to joining Merck, Ms. Heller was the President of Johnson and Johnson’s (NYSE: JNJ) Global Baby Business Unit from 2007 to 2010, and served as President of its Global Baby, Kids, and Wound Care business from 2005 to 2007. Ms. Heller also served as Executive Vice President and General Manager of The Kraft Heinz Company’s (NASDAQ: KHC) North American Coffee Portfolio from 2002 to 2005. Currently, Ms. Heller is a director on the boards of Dexcom, Inc. (NASDAQ: DXCM), Aramark, Inc. (NYSE: ARMK), and Novartis AG (NYSE: NVS). Ms. Heller received her bachelor’s degree in Economics and Computer Studies from Northwestern University and an MBA from Northwestern University’s Kellogg Graduate School of Management. She is a Trustee of Northwestern, a member of the Weinberg College Board of Visitors and serves on the J.L. Kellogg Global Advisory Board for the Kellogg School.

We determined that Ms. Heller’s extensive business experience, as well as her insights into the area of technology, qualifies her to serve as a director on the Board.

Christina Lema has served on our Board since June 2021. Ms. Lema joined Vista Equity Partners in February 2012 and currently serves as Managing Director, Deputy Chief Legal Officer and General Counsel. She also serves as a member of Vista’s Private Equity Management Committee, Vista’s governing and decision-making body for the overall management of its private equity platform. Ms. Lema also sits on the boards of Jamf Holding Corp. (NASDAQ: JAMF), and on the board of several of Vista’s private portfolio companies. Previously, Ms. Lema served on the board of Datto Holding Corp. (formerly NYSE: MSP) from 2020 until it was taken private in 2022. Ms. Lema earned a B.A. in Economics and
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Spanish from the University of Pennsylvania and a J.D. from the Columbia University School of Law. Ms. Lema is currently a member of the State Bar of California.

We determined that Ms. Lema’s expertise in legal matters and risk management and experience working with similar companies qualifies her to serve as a director on the Board.

Brooke Nakatsukasa has served on our Board since December 2020. Ms. Nakatsukasa joined Vista in August 2016 and is currently a Vice President on the private equity Flagship team. Ms. Nakatsukasa currently sits on the board of several of Vista’s private portfolio companies. She was actively involved with Vista’s investments in Ping Identity Holding Corp. (formerly NASDAQ: PING), Datto Holding Corp. (formerly NYSE: MSP), Gainsight, Inc., Lucid Software, Inc., Numerator, QuickBase, Inc., and Zapproved LLC. Prior to joining Vista, Ms. Nakatsukasa worked at Deutsche Bank as an analyst in the Financial Sponsors Group, where she advised private equity clients on mergers, acquisitions and capital raises across a variety of sectors including consumer, industrials and financial institutions. Ms. Nakatsukasa holds a B.B.A. in Finance, magna cum laude, from the George Washington School of Business at George Washington University.

We determined that Ms. Nakatsukasa’s experience with public companies, as well as her insights into the areas of technology, private equity and finance, qualifies her to serve as a director on the Board.

Jill Putman has served on our Board since January 2021 and as our Interim Chief Financial Officer since January 2025. Ms. Putman also served as the Chief Financial Officer of Jamf Holding Corp. (NASDAQ: JAMF), an enterprise software company, from 2014 until September 2022. From July 2011 to May 2014, Ms. Putman was the Chief Financial Officer of Kroll Ontrack, LLC, an electronic data recovery and destruction company. Ms. Putman has also held senior positions at McAfee and Secure Computing in their finance divisions, and began her career as an auditor at KPMG. Ms. Putman holds a bachelor’s degree in Accounting and Psychology from Luther College, an MBA from the Opus College of Business at the University of St. Thomas, where she currently serves on the Advisory Board for the Opus College, and is a CPA, inactive.

We determined that Ms. Putman’s leadership experience as a board member, Chief Financial Officer and an executive at high-growth technology companies qualifies her to serve as a director on the Board.

Lisa Utzschneider has served on our Board and has been our Chief Executive Officer since January 2019. Prior to joining IAS, Ms. Utzschneider held the position of Chief Revenue Officer and Senior Vice President at Yahoo! Inc., a web services provider, from 2014 to 2017. From 2008 to 2014, Ms. Utzschneider was Vice President of Global Advertising Sales of Amazon.com, Inc. (NASDAQ: AMZN), a multinational technology company. Prior to Amazon, Ms. Utzschneider spent 10 years, from 1998 to 2008, in various executive roles at Microsoft Corporation (NASDAQ: MSFT), culminating in her role as General Manager of the national sales and service teams. Ms. Utzschneider holds a bachelor’s degree from Bates College and a master’s degree in public administration from New York University.

We determined that Ms. Utzschneider’s extensive experience in the technology sector, her experience holding executive positions at various public companies and her insight into our business qualifies her to serve as a director on the Board.

No family relationship exists among any of the directors or executive officers. No arrangement or understanding exists between any director or executive officer and any other person pursuant to which any director was selected as a director or executive officer of the Company.

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Independence Status

The listing standards of the Nasdaq Global Select Market (“Nasdaq”) require that the board of a listed company be composed of a majority of independent directors, that each member of a listed company’s audit committee and compensation committee be independent, that director nominees be selected or recommended for the board’s selection by an independent nominating committee or by majority of the independent directors, that audit committee members also satisfy independence criteria set forth in Rule 10A-3 under the Exchange Act, and that the compensation committee members also satisfy independence criteria set forth in Rule 10C-1 under the Exchange Act.

Our Board has affirmatively determined that Michael Fosnaugh, Otto Berkes, Rod Aliabadi, Bridgette Heller, Christina Lema, Robert Lord, Brooke Nakatsukasa, and Martin Taylor meet the requirements to be an independent director under the listing standards of Nasdaq. In addition, our Board has affirmatively determined that each member currently serving on the Audit Committee and the Compensation and Nominating Committee is independent under Rule 10A-3 and Rule 10C-1 under the Exchange Act, as applicable. In making these determinations, our Board considered the relationships that each non-employee director has with the Company and all other facts and circumstances that our Board deemed relevant in determining their independence, including the relationships described under “Related Party Transactions” and the beneficial ownership of our common stock.

Board Meetings and Committees

For the year ended December 31, 2024, our Board held 8 meetings, the Audit Committee held 4 meetings and the Compensation and Nominating Committee held 4 meetings. Directors are expected to attend the annual meeting of shareholders and all or substantially all of the Board meetings and meetings of committees on which they serve. Three members of the Board attended the annual meeting held on May 7, 2024. In addition, in 2024, each director attended at least 75% of the aggregate total number of meetings of the Board during such director’s tenure and the total number of meetings held by any of the committees of the Board on which the director served during such director’s tenure.

Our Board has an Audit Committee and a Compensation and Nominating Committee. The composition, duties and responsibilities of these committees are as set forth below. In the future, our Board may establish other committees, as it deems appropriate, to assist it with its responsibilities.

Each of our standing committees has a written charter which is available on the Investor Relations page of our website at https://investors.integralads.com. Our website is not part of this notice and proxy statement.

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Board MemberAudit CommitteeCompensation and
Nominating Committee
Rod AliabadiX (Chair)
Otto BerkesX
Michael Fosnaugh
Bridgette HellerX
Christina Lema
Robert LordX (Chair)
Brooke NakatsukasaX
Jill Putman
Martin TaylorX
Lisa Utzschneider

Audit Committee

Our Audit Committee is composed of Mr. Lord, Mr. Berkes, and Ms. Heller, with Mr. Lord serving as Chair of the committee. Our Board has affirmatively determined that Mr. Lord, Mr. Berkes, and Ms. Heller meet the independence requirements of Rule 10A-3 under the Exchange Act and the applicable listing standards of the Nasdaq.

In addition, our Board has determined that all members of the Audit Committee are able to read and understand fundamental financial statements and that Mr. Lord is an “audit committee financial expert” within the meaning of SEC regulations and applicable listing standards of the Nasdaq. This designation does not impose on Mr. Lord any duties, obligations or liabilities that are greater than are generally imposed on members of our Audit Committee and our Board.

The Audit Committee is responsible for, among other matters:

1.selecting, approving the compensation of, and assessing the qualifications, performance and independence of our independent registered public accounting firm;

2.pre-approving audit and permissible non-audit services, and the terms of such services, to be provided by our independent registered public accounting firm;

3.reviewing our policies on risk assessment and risk management;

4.reviewing and discussing with management and the independent registered public accounting firm our annual and quarterly financial statements and related disclosures as well as critical accounting policies and practices used by us;

5.reviewing the adequacy of our internal control over financial reporting;

6.establishing policies and procedures for the receipt and retention of accounting-related complaints and concerns;

7.recommending, based upon the Audit Committee’s review and discussions with management and the independent registered public accounting firm, whether our audited financial statements shall be included in our Annual Report on Form 10-K;
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8.monitoring our compliance with legal and regulatory requirements as they relate to our financial statements and accounting matters;

9.preparing the Audit Committee report required by the rules of the SEC to be included in our annual proxy statement;

10.reviewing all related party transactions for potential conflict of interest situations and approving all such transactions;

11.overseeing and monitoring the steps taken by management to monitor and control cybersecurity exposures, including guidelines and policies to govern the process by which risk assessment and management is undertaken; and

12.reviewing and discussing with management and our independent registered public accounting firm our earnings releases.

Compensation and Nominating Committee

Our Compensation and Nominating Committee is composed of Mr. Aliabadi, Ms. Nakatsukasa and Mr. Taylor, with Mr. Aliabadi serving as Chair of the committee. Our Board has affirmatively determined that Mr. Aliabadi, Ms. Nakatsukasa and Mr. Taylor meet the independence requirements of Rule 10C-1 under the Exchange Act and the applicable listing standards of the Nasdaq.

The Compensation and Nominating Committee is responsible for, among other matters:

1.annually reviewing and approving corporate goals and objectives relevant to the compensation of our chief executive officer;

2.evaluating the performance of our chief executive officer in light of such corporate goals and objectives and determining and recommending to the Board the compensation of our chief executive officer;

3.reviewing and approving the compensation of our other executive officers;

4.appointing, compensating and overseeing the work of any compensation consultant, legal counsel or other advisor retained by the Compensation and Nominating Committee;

5.conducting the independence assessment outlined in the Nasdaq rules with respect to any compensation consultant, legal counsel or other advisor retained by the Compensation and Nominating Committee;

6.annually reviewing and reassessing the adequacy of the Compensation and Nominating Committee charter in its compliance with the listing requirements of the Nasdaq;

7.reviewing and establishing our overall management compensation, philosophy and policy;

8.overseeing and administering our compensation and similar plans;

9.reviewing and making recommendations to our Board with respect to director compensation;
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10.reviewing and discussing with management the compensation discussion and analysis to be included in our annual proxy statement or Annual Report on Form 10-K;

11.developing and recommending to our Board criteria for board and committee membership;

12.subject to the rights of Vista under the Director Nomination Agreement, identifying and recommending to our Board the persons to be nominated for election as directors and to each of our Board’s committees;

13.developing and recommending to our Board best practices and corporate governance principles;

14.developing and recommending to our Board a set of corporate governance guidelines; and

15.reviewing and recommending to our Board the functions, duties and compositions of the committees of our Board.

Board Leadership Structure

The following section describes our Board leadership structure, the reasons our Board considers that this structure is appropriate at this time, the roles of various positions, and related key governance practices.

Board Mix

Our Board believes that the mix of experienced independent directors from outside organizations and who are Vista-affiliated, as well as management directors that currently make up our Board, our Board committee composition and the separation of the roles of Chair and Chief Executive Officer benefit the Company and its shareholders. Our Board includes eight independent directors (including our Chairman, Mr. Fosnaugh), and our Chief Executive Officer, Lisa Utzschneider, and our Interim Chief Financial Officer, Jill Putman.

Chair and Chief Executive Officer

With respect to the roles of Chair and Chief Executive Officer, our Corporate Governance Guidelines provide that the roles may be separated or combined, and the Board will exercise its discretion in combining or separating these positions as it deems appropriate in light of prevailing circumstances. Currently, the roles of Chair and Chief Executive Officer are separated, with Mr. Fosnaugh acting as Chair and Ms. Utzschneider as Chief Executive Officer. The Board believes that separating the roles of Chair and Chief Executive Officer at this time is the most effective leadership structure because it allows Ms. Utzschneider to focus on the management of the Company and day-to-day operations and allows Mr. Fosnaugh to leverage his strong background in corporate strategy to provide strategic guidance and effective oversight of management through establishing agendas for Board meetings and liaising with members of management in executive session.

Self-Evaluation

Our Compensation and Nominating Committee annually evaluates the performance and effectiveness of the Board, its committees, and the directors. This evaluation may include survey material and/or individual conversations between directors and the Chair. The directors use discussions with the
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Compensation and Nominating Committee to provide feedback, identify themes for the Board to consider, suggest specific action steps and review Board agendas.

Management Succession

The Compensation and Nominating Committee is responsible for developing and recommending to the Board a Chief Executive Officer succession plan, which is reviewed periodically. The entire Board works with the Compensation and Nominating Committee to evaluate potential successors to the Chief Executive Officer and other executives. When requested, the Chief Executive Officer or other officers make available his or her recommendations and evaluations of potential successors, along with a review of any development plans recommended for such individuals.

Risk Oversight

Our Board as a whole, and through its committees, has responsibility for the oversight of risk management. In this role, the Board oversees the risk management processes designed and implemented by our management to ensure such processes are adequate and functioning as designed. Additionally, the Board sets the tone at the top as it relates to the approach to enterprise-wide risk management, designed to support the achievement of organizational objectives, including capital structure and strategic objectives to improve long-term organizational performance and enhance shareholder value. A fundamental part of risk management is not only understanding the most significant risks a company faces and what steps management is taking to monitor and control those risks, but also understanding what level of risk is appropriate for any given company. The involvement of the full Board in reviewing our business and related risk exposures is an integral aspect of its assessment of the Company’s risk profile and appropriate level of risk. Our Board appreciates the evolving nature of our business and industry and is involved with monitoring new threats and risks as they emerge. In addition, our Board is involved in overseeing our management of risk enterprise by receiving detailed regular reports and engaging in discussion with members of our senior management and other personnel that include assessments and potential mitigation of the risks and exposures involved with their respective areas of responsibility.

While our full Board has overall responsibility for risk oversight, including with respect to the Company’s information security program, it has delegated primary oversight of certain risks to its committees. Our Audit Committee regularly monitors our major financial and security risk exposures, and the steps our management has taken to monitor and control these exposures, including guidelines and policies to govern the process by which risk assessment and management is undertaken. In addition, our Audit Committee has primary oversight of cybersecurity risks and the Company’s plans for the prevention, timely detection, and mitigation of the effects of cybersecurity threats or incidents to the Company. Our Audit Committee also monitors compliance with legal and regulatory requirements, including compliance related to cybersecurity, and management provides our Audit Committee periodic reports on our compliance programs.

Our Compensation and Nominating Committee monitors the incentives created by our compensation policies and incentive programs to determine whether they encourage excessive risk-taking that is reasonably likely to have a material adverse effect on the Company. In its evaluation, our Compensation and Nominating Committee also considers compensation policies and practices that could mitigate risk. See “Executive Compensation—Compensation Risk Assessment” for more information. Our Compensation and Nominating Committee oversees our major corporate governance risks, including through monitoring the Company’s environmental, social and governance initiatives. The Company has determined that any risks arising from its compensation programs and policies are not reasonably likely to have a material adverse effect on the Company.

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As with senior management, all committees report to the full Board as appropriate, including when a matter rises to the level of a material or enterprise-level risk. We believe that the leadership structure of the Board supports effective risk management oversight.

We are committed to ensuring our Board and its committees are consistently updated on threats to our business and receive consistent updates on risk mitigation processes. At periodic meetings of our Board and its committees, management reports to and seeks guidance from our Board and its committees with respect to the most significant risks that could affect our business, such as legal risks, cybersecurity and privacy risks, and financial, tax and audit related risks.

Code of Ethics

We have adopted a Code of Ethics that applies to all of our employees, officers and directors, including those officers responsible for financial reporting, including our principal executive officer, principal financial officer and principal accounting officer. Our Code of Ethics is available on our website. We intend to disclose any amendments to the Code of Ethics, or any waivers of its requirements that apply to our principal executive officer, principal financial officer and principal accounting officer, on our website at https://investors.integralads.com.

Insider Trading Policy

We have adopted an insider trading policy governing all transactions involving our securities including purchases, sales and bona fide gifts of our common stock, options to purchase common stock, or any other type of securities that we may issue, including (but not limited to) preferred stock, convertible debentures and warrants, as well as derivative securities that are not issued by us, such as exchange-traded put or call options or swaps relating to our securities. Our insider trading policy applies to our directors, officers, employees and those of our subsidiaries, as well as other persons as designated by our Chief Legal Officer. We believe our insider trading policy is reasonably designed to promote compliance with insider trading laws, rules and regulations and Nasdaq listing standards. A copy of our insider trading policy was filed as Exhibit 19.1 to our Annual Report on Form 10-K for the fiscal year ended December 31, 2024.

Communications by Shareholders and Other Interested Parties with the Board

Shareholders and other interested parties may contact an individual director, the Board as a group, or a specified Board committee or group, including the independent directors as a group, by sending regular mail to our principal executive offices at:

Integral Ad Science Holding Corp.
12 East 49th Street, 20th Floor
New York, New York 10017
Attention: Yossi Almani, Esq.
c/o Chief Legal Officer

Each communication should specify which director or directors the communication is addressed to, as well as the general topic of the communication. The Company will receive the communications and process them before forwarding them to the addressee. The Company may also refer communications to other departments within the Company. The Company generally will not forward to the directors a communication that is primarily commercial in nature, relates to an improper or irrelevant topic, or requests general information regarding the Company.


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EXECUTIVE OFFICERS

Below is a list of the names, ages, positions, and a brief account of the business experience of the individuals who serve as executive officers of the Company as of March 28, 2025:

NameAgePosition
Lisa Utzschneider56Chief Executive Officer and Director
Jill Putman57Interim Chief Financial Officer and Director

Lisa Utzschneider has served on our Board and has been our Chief Executive Officer since January 2019. Prior to joining IAS, Ms. Utzschneider held the position of Chief Revenue Officer and Senior Vice President at Yahoo! Inc., a web services provider, from 2014 to 2017. From 2008 to 2014, Ms. Utzschneider was Vice President of Global Advertising Sales of Amazon.com, Inc. (NASDAQ: AMZN), a multinational technology company. Prior to Amazon, Ms. Utzschneider spent 10 years, from 1998 to 2008, in various executive roles at Microsoft Corporation (NASDAQ: MSFT), culminating in her role as General Manager of the national sales and service teams. Ms. Utzschneider holds a bachelor’s degree from Bates College and a master’s degree in public administration from New York University.

Jill Putman has served on our Board since January 2021 and as our Interim Chief Financial Officer since January 2025. Ms. Putman also served as the Chief Financial Officer of Jamf Holding Corp. (NASDAQ: JAMF), an enterprise software company, from 2014 until September 2022. From July 2011 to May 2014, Ms. Putman was the Chief Financial Officer of Kroll Ontrack, LLC, an electronic data recovery and destruction company. Ms. Putman has also held senior positions at McAfee and Secure Computing in their finance divisions, and began her career as an auditor at KPMG. Ms. Putman holds a bachelor’s degree in Accounting and Psychology from Luther College, an MBA from the Opus College of Business at the University of St. Thomas, where she currently serves on the Advisory Board for the Opus College, and is a CPA, inactive.
























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PROPOSAL 2 - ADVISORY APPROVAL OF EXECUTIVE COMPENSATION (“SAY ON PAY”)

We are providing you with the opportunity to vote to approve, on an advisory, non-binding basis, the compensation of the executive officers named in the Summary Compensation Table under “Executive Compensation,” whom we refer to as our “Named Executive Officers”, or “NEOs,” as disclosed in this proxy statement in accordance with the SEC’s rules. This proposal is commonly referred to as “Say on Pay.”

Our executive compensation programs are designed to attract, motivate, and retain individuals who are critical to our success, and to pay for performance. Shareholders are urged to read the “Executive Compensation” section of this proxy statement, including the section entitled “Compensation Discussion and Analysis,” which describes our executive compensation philosophy and programs in greater detail, as well as compensation-related decisions made by our Compensation and Nominating Committee with respect to the year ended December 31, 2024.

Our Board is asking shareholders to approve, on a non-binding advisory basis, the following resolution:

RESOLVED, that the compensation paid to Integral Ad Science Holding Corp.’s Named Executive Officers, as disclosed pursuant to Item 402 of Regulation S-K, including the Compensation Discussion and Analysis, the compensation tables and any related material disclosed in this proxy statement, is hereby approved.

As an advisory vote, this proposal is non-binding on the Board or the Compensation and Nominating Committee and does not create or imply any duty of or require any action to be taken by the Company, the Board or the Compensation and Nominating Committee, as applicable. However, the Compensation and Nominating Committee and our Board value the opinions expressed by our shareholders and will consider the outcome of this vote when making future decisions on the compensation of our NEOs.

THE BOARD RECOMMENDS THAT YOU VOTE “FOR” THE APPROVAL OF THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS.




















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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

This Compensation Discussion and Analysis (“CD&A”) describes our compensation objectives and programs for our Named Executive Officers. This CD&A also describes the specific decisions, and the processes supporting those decisions, which were made by the Compensation and Nominating Committee with respect to 2024 for the Named Executive Officers.

For 2024, our Named Executive Officers were:

Name
Title
Lisa Utzschneider
Chief Executive Officer
Tania Secor
Former Chief Financial Officer(1)
(1)As further described herein, Ms. Secor separated from the Company on January 3, 2025 and Ms. Putman
began serving as Interim CFO on January 3, 2025.

Summary of IAS’s Business

IAS is a leading global media measurement and optimization platform. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms.

With our cloud-based technology platform and the actionable insights it provides, we deliver independent measurement and verification of digital advertising to over 2,000 advertising customers across all devices, channels, and formats, including desktop, mobile, connected TV (“CTV”), social, display, video and emerging media like audio and gaming. Our Quality Impressions is a proprietary metric that helps ensure media quality standards. To be counted as a Quality Impression, a digital ad must be viewable by a real person rather than a bot in a brand-safe and suitable environment within the correct geography. The viewability and invalid traffic filtration aspects of a Quality Impression are accredited by the Media Rating Council ("MRC") across desktop and mobile platforms.

Without an independent evaluation of digital advertising quality, brands and their agencies previously relied on a wide range of publishers and ad platforms to self-report and measure the effectiveness of campaigns without a global benchmark to understand success. We are an independent, trusted partner for buyers and sellers of digital advertising to increase accountability, transparency, and effectiveness in the market. We help advertisers optimize their ad spend and better measure consumer engagement with campaigns across platforms, while enabling publishers to improve their inventory yield and revenue.

As a leading global media measurement and optimization platform, we have deep integrations with all the major advertising and technology platforms including Meta, Google, YouTube, LinkedIn, Amazon, Microsoft, Pinterest, Snap, Spotify, TikTok, Reddit, The Trade Desk, X (formerly known as Twitter), and Yahoo. Our business uses advanced artificial intelligence ("AI") and machine learning ("ML") technologies to process on average over 280 billion daily digital interactions around the world, as of December 31, 2024. With this data, we deliver actionable information to our global customers through our easy-to-use reporting platform, IAS Signal™, helping brands, agencies, publishers, and platform partners improve media quality and drive superior results.

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2024 Company Performance Snapshot

In terms of Company performance, our 2024 revenue was $530.1 million, an increase of 12% compared to $474.4 million in 2023, our net income was $37.8 million, an increase of 422% compared to $7.2 million in 2023, and our Adjusted EBITDA was $191.3 million, a 20% increase compared to $159.5 million in 2023 (Adjusted EBITDA is not a financial measure prepared in accordance with generally accepted accounting principles ("GAAP"). For information on how we compute this non-GAAP financial measure and a reconciliation of the most directly comparable financial measure prepared in accordance with GAAP, please refer to "Appendix A — Reconciliation of Non-GAAP Financial Measure" in this proxy statement).

Revenue.jpg
NI.jpg EBITDA.jpg

Our optimization, measurement, publisher and international revenue each also increased in 2024 versus the prior year. In addition, in 2024, IAS expanded global partnerships with major tech providers including Meta, TikTok, Snap, X, Amazon and YouTube, and added several new partnerships with Roblox, Reddit, and Pinterest. We launched new products like Election Lab, Quality Attention Optimization, and Misinformation on major social media platforms.

Say on Pay Support

At the 2024 annual meeting we conducted our first Say on Pay vote. While this vote is advisory and not binding, our Board and the Compensation and Nominating Committee value the opinions of our shareholders. The Compensation and Nominating Committee strives to ensure our executive compensation program supports alignment of the interests of our executives with those of our shareholders and adheres to our pay for performance philosophy. See “Proposal 2 - Advisory Approval of Executive Compensation (“Say on Pay”).

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At our 2024 Annual Meeting of Shareholders, approximately 95.3% of votes cast supported IAS’ executive compensation program. Our Management and the Committee believe this vote result indicates support for IAS’ NEO compensation program and practices.

In 2024, we also conducted our first advisory vote as to the frequency of future Say on Pay votes. We recommended an annual advisory vote frequency, and 97.4% of votes cast supported an annual vote frequency. Given this, in 2025 we are conducting our second Say on Pay vote.

Compensation Components and Key Practices

The following chart summarizes the primary components, objectives, and time frames of our executive compensation program for 2024. We use a combination of cash and equity incentive awards to foster and reward performance in key areas over near-, mid-, and long-term timeframes. Our Compensation and Nominating Committee designed our executive compensation program to support strategic growth plans and long-term alignment with commitments to our shareholders. We discuss each component further below.

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TypeComponentFormTermsObjectivePerformance/Vesting Period
Fixed CompensationAnnual Base SalaryCashFixed pay, reflective of role, responsibilities and individual performanceCompetitively compensate executives for their level of responsibility, skills and sustained individual contributionN/A
Performance-Based CompensationAnnual Incentive Award

(or “STIP” or “Short-Term Incentive”)
CashVariable, performance-based cash compensation earned based on performance against pre-established annual goals

Annual payouts range from 0% to 200% of target opportunity
Link pay outcomes to annual operating, strategic performance, and individual objectivesN/A
Long-Term Equity Incentive Awards

(100% performance-based)

Market Share Units (“MSUs”) (a form of performance-based RSUs)
For 2024, variable, performance-based equity compensation earned based on absolute IAS stock price performance during the three-year performance period

Payouts can range from 0% to 225% of the number of shares that would be earned at target

Paid in shares of IAS common stock upon vesting
Link rewards to multi-year shareholder outcomes

Aid in retention
Vest over 4-year period; 25% after 1 year and then in quarterly installments thereafter, assuming minimum performance level has been achieved (weighted average performance period is 2.25 years)

Pay Mix

The majority of CEO compensation is performance-based (“at risk”). For our CEO, in 2024, 94% of her target total direct compensation was performance-based. This directly ties her pay outcomes to Company performance outcomes, including financial results, strategic initiatives, and stock price performance which directly aligns the interests of our shareholders. The majority of compensation for our other Named Executive Officer was also performance-based and tied directly to Company performance
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outcomes. Moreover, for our senior leadership team, 100% of annual equity-based compensation is performance-based (see below for detail).

Pay Mix.jpg

Total Compensation – Objectives and Philosophy

Objectives

Our compensation programs are designed and administered to balance the achievement of near-term operational results and long-term growth goals with the ultimate objective of increasing long-term shareholder value and retaining talent viewed as critical to our ongoing growth and success. The principal elements of an executive’s total compensation consist of: base salary, the annual cash bonus, and long-term equity incentives.

Compensation Philosophy

Generally, we target total direct compensation (as defined below) for our Named Executive Officer group, overall, within a competitive range of the market median. Pay may vary above or below target based on actual performance outcomes. Variations in total direct compensation among the Named Executive Officers reflect differences in competitive pay for their respective positions as well as the size and complexity of their area of oversight within the business, key competencies and individual performance.

2024 Total Direct Compensation

During the first quarter of 2024, the Compensation and Nominating Committee recommended, and the outside members of the Board approved, target total direct compensation levels for our CEO. The Compensation and Nominating Committee approved pay levels of our other NEO. Following these approvals, our NEOs’ target total direct compensation, on average, approximated market median, as
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further discussed below. We define “target total direct compensation” to include base salary, target short-term incentive and target grant fair value of equity awards.

We structure our Named Executive Officers’ target total direct compensation so that the majority of such compensation is delivered in the form of equity awards. Equity awards further support alignment of our NEOs with shareholder value creation outcomes. We also structure our NEOs’ cash compensation so that a significant portion is at risk under the Company’s short-term incentive plan (annual bonus program), payable primarily based on Company performance and results, while also taking into account individual performance outcomes. We further detail each component of total direct compensation below.

Base Salary

We review base salaries annually, but we do not necessarily award salary increases each year. In determining base salary levels for Named Executive Officers, the Compensation and Nominating Committee considers the following qualitative and quantitative factors: job level and responsibilities, including any increase in responsibilities, relevant experience, individual performance, recent corporate and business performance, internal equity, and our objective of paying competitive total direct compensation if performance expectations are met. From time to time, base salaries may be adjusted other than as a result of an annual review, for example, in order to address competitive pressures or in connection with a promotion. Annual salaries of our Named Executive Officers were as follows:

NameBase Salaries - NEOsRationale
20232024% Increase
(2023 to 2024)
L. Utzschneider
CEO
$525,000$525,0000%Increase for target total pay was focused on equity-based compensation
T. Secor
Former CFO
$500,000$500,0000%Competitively positioned versus market

Short-Term Incentive Plan (Annual Cash Bonus)

The payouts under our STIP, or short-term incentive plan, are based on corporate and individual performance. The STIP is designed to motivate our NEOs to drive profitable Company growth, by measuring Company performance against pre-defined revenue and Adjusted EBITDA goals, with the potential for individual adjustment as described below.

We establish a STIP payment target amount for each NEO based upon their position within the Company, responsibility and competitive cash incentive payment opportunities for similar positions at other companies. Actual STIP payouts may range from 0% to 200% of the target amount and are based on actual performance outcomes. The following table summarizes the corporate financial performance goals used for the 2024 STIP and the weighting of each performance metric.

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Metric (in millions)2024 FINANCIAL PERFORMANCE GOALS - STIPWeighting
Threshold
(50% of target payout)
Target
Maximum
(200% of target payout)
Revenue$509.90$548.30$575.7075%
Adj. EBITDA (1)
$164.10$185.30$207.2025%
(1) Adjusted EBITDA is not a financial measure prepared in accordance with GAAP. For information on how we compute this non-GAAP financial measure and a reconciliation of the most directly comparable financial measure prepared in accordance with GAAP, please refer to "Appendix A — Reconciliation of Non-GAAP Financial Measure" in this proxy statement.

The Company’s 2024 reported revenue was below target, $530.1 million (actual) vs. $548.3 million (target), and our 2024 Adjusted EBITDA exceeded target, $192.5 million (actual) vs. $185.3 million (target). The Compensation and Nominating Committee considers CEO recommendations for leadership team members excluding herself, and the Compensation and Nominating Committee independently considers and approves for recommendation to the Board, the CEO bonus payout determination. The Compensation and Nominating Committee believes that our NEOs' performance goals should support and help achieve the Company’s strategic objectives.

The Compensation and Nominating Committee also considers individual performance as part of its bonus payout determination, which can reduce payment to 0% of the overall financial result (percent of target) and up to 120% of the overall financial result, but which actions are generally intended to function within ±20% of the financially funded amount based on actual financial results versus pre-defined goals. Any associated individual adjustments are not intended to increase spend beyond the pool for the leadership team that were funded based on actual financial results versus the pre-defined goals, and in any case may not exceed 200% of target. No individual adjustment was made for Ms. Utzschneider and Ms. Secor in 2024.

The payouts under our STIP are computed based on corporate and individual performance. The fiscal year 2024 STIP payments are included in the “Non-Equity Incentive Plan Compensation” column of the Summary Compensation Table for Fiscal Year 2024 and are set forth in the following table. The following table also provides a supplemental breakdown of the components that make up the NEOs' actual fiscal year 2024 STIP awards.

NEO2024 FINANCIAL PERFORMANCE GOALS - STIPFinal Bonus Payout
Target Bonus (1)
Revenue ResultAdj. EBITDA ResultFunded Bonus Based on Financial Results
L. Utzschneider
CEO
$577,500
76.3% of target
(75% weighting)
137.0% of target
(25% weighting)
91.5% of target
$528,413
(91.5% of target)
T. Secor
Former CFO
$500,000
$457,500
(91.5% of target)
(1) For Ms. Utzschneider and Ms. Secor, this is equivalent to 110% and 100% of base salary, respectively.

2024 Long-Term Incentive Awards

The Company provides annual long-term equity-based incentives through the LTIP. Annual grants under the LTIP were provided to our senior leadership team 100% in market share units (“MSUs”), a form of performance share unit. MSUs vest from 0% to 225% of target stock units based on our
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absolute stock price performance and are also subject to service-based vesting. MSUs vest over a four-year period of employment, 25% after 1 year and in quarterly installments thereafter, assuming minimum performance level has been achieved.

We aim to provide long-term awards such that together with cash compensation, target total direct compensation (salary plus target STIP payments, plus grant-date value of annual long-term incentive awards) is within a competitive range of the market median, overall across our Named Executive Officers group. Compensation is intended to vary based on Company and individual performance outcomes. The Compensation and Nominating Committee bases individual award levels on comparative market data for the executive’s position, award levels of comparably-situated executives, and an assessment of individual potential and performance.

The number of MSUs to be granted is determined based on the Company’s trailing 60-day average closing stock price as of the grant date. The number of shares subject to MSUs eligible to vest is calculated based on a payout factor. The payout factor is calculated by dividing the average closing price of the Company’s common stock during the ten trading days immediately preceding the applicable vesting date by the closing price of the Company’s common stock on the vesting commencement date. The payout factor is zero if the quotient is less than 0.60 and is capped at 2.25. This quotient is then multiplied by the target number of MSUs granted to determine the number of shares to be issued at vesting.

The treatment of these awards upon certain terminations of employment and change in control events is described below under “Additional Narrative Disclosure - Potential Payments upon Termination or Change in Control.”

Outstanding Stock Option Awards

We previously granted our executives options to purchase shares of common stock of the Company (the “Options”) under both the 2021 Incentive Plan and the Company’s Amended and Restated 2018 Non-Qualified Stock Option Plan (the “2018 Plan”). The time-based Options (the “Service Options”) are subject to service-based vesting requirements and accelerated vesting upon the occurrence of certain change in control events. The performance-based Options (the “Return Target Options”) are subject to vesting based on total equity return, and expire if such return-based vesting requirements are not met upon certain change in control events. The Return Target Options will vest in connection with certain change in control events, or upon the achievement of a 3x return on investment to Vista. See the section entitled “Outstanding Equity Awards at 2024 Fiscal Year End” for additional information about the Option awards held by our Named Executive Officers that remained outstanding at the end of 2024 and “Additional Narrative Disclosure - Potential Payments upon a Termination or Change in Control” below for additional information regarding the circumstances that could result in accelerated vesting of these awards.

In response to Item 402(x)(1) of Regulation S-K, the Company does not currently grant new awards of stock options, stock appreciation rights, or similar option-like instruments. Accordingly, the Company has no specific policy or practice on the timing of awards of such options in relation to the disclosure of material nonpublic information by the Company. In the event the Company determines to grant new awards of such options, the Board will evaluate the appropriate steps to take in relation to the foregoing.

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Peer Group

We have created a target compensation structure that focuses, overall among our Named Executive Officers, on the median total target pay of our selected compensation benchmarking peer companies, but allows total target compensation to vary by individual to reflect other considerations such as Company performance, individual experience, job responsibilities and other individual factors. A key element of this process is selecting a broadly relevant peer group against which we compare Named Executive Officer pay elements. The Compensation and Nominating Committee determines the composition of our executive compensation benchmarking peer group, considering input from its independent compensation consultant and management, among other factors, such as size, business, operating characteristics and competition for executive talent. For 2024, our executive compensation benchmarking peer group consisted of the 16 companies shown below, whose aggregate profile was broadly comparable to IAS.

2024 Executive Compensation Benchmarking Peer Group
8x8, Inc.
Momentive Global Inc.
Cardlytics, Inc.
Paylocity Holding Corporation
Coupa Software Incorporated
PubMatic, Inc.
Digital Turbine, Inc.
Qualtrics International Inc.
DoubleVerify Holdings, Inc.
Sprout Social, Inc.
Five9, Inc.
TechTarget, Inc.
LiveRamp Holdings, Inc.
The Trade Desk, Inc.
Magnite, Inc.
Viant Technology Inc.

Metrics
IAS ($ million)
Percentile Position vs. Peers
2024 Revenue
$53041st percentile
Market Capitalization (at 12/31/2024)
$1,69848th percentile
(Source for Peer Data – S&P Capital IQ financial database)

For 2025, the following changes were made to the peer group:
Removed: 8x8, Coupa Software, Momentive Global, Paylocity Holding, Qualtrics International, TechTarget.
Added: Cerence, PROS Holdings, Semrush Holdings, Smartsheet, Sprinklr, Zeta Global Holdings.

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Peer group data and other information provided to the Compensation and Nominating Committee by its independent consultant were considered in setting target compensation levels for our Named Executive Officers. The Compensation and Nominating Committee referenced peer group data for all of our Named Executive Officers, and for roles other than our CEO and CFO, the Compensation and Nominating Committee also referenced market pay data from the Equilar Top 25 survey, based on a survey data cut developed using the same size and industry screening criteria that was used in the peer group development process. During 2024, on average, target total direct compensation of our NEOs was positioned within a competitive range of market median (i.e., near median), aligned with our executive compensation philosophy. Adjustments are typically made when we believe that there is a market-based gap and/or as warranted by individual performance, while also considering unvested equity holdings of each individual executive.

CFO Transition

On January 3, 2025, the Company appointed Jill Putman, a member of the Board, as non-employee Interim Chief Financial Officer (“Interim CFO”) to replace Ms. Secor as of such date. In connection with Ms. Putman’s appointment, the Company and Ms. Putman entered into a consulting agreement (the “Consulting Agreement”). Pursuant to the terms of the Consulting Agreement, Ms. Putman will receive cash compensation for her services in the amount of $83,333 per month and receive a one-time restricted stock unit award with an aggregate value of $1,200,000, vesting over a one-year period with 16.67% vesting each month for the first three months, and then 5.56% per subsequent month subject to continued service in the Interim CFO role.

In connection with Ms. Secor’s separation on January 3, 2025, the Company and Ms. Secor entered into a Separation Agreement and Release of Claims on January 30, 2025 (the “Separation Agreement”). Subject to continued compliance with the Agreement, Ms. Secor will receive $500,000 payable over the 12-month period beginning on the second regular payroll date following January 30, 2025, equivalent to 12 months of her base salary as of her separation. She also received a 2024 annual bonus payout based on actual performance (91.5% of target). Any unvested MSUs continued to vest for six months following her separation date, and any unearned and unvested MSUs following that six month period will be forfeited at that time.

Process for Determining Executive Compensation

Compensation and Nominating Committee

The Compensation and Nominating Committee is responsible for our executive officer compensation, which includes the compensation of our Named Executive Officers. The Compensation and Nominating Committee works closely with its independent compensation consultant and management to examine pay and performance matters throughout the year. The Compensation and Nominating Committee held 5 meetings over the course of 2024, which typically included an executive session without management present. The Compensation and Nominating Committee’s charter may be accessed under on our website at https://investors.integralads.com.

During the first quarter of each fiscal year, the Compensation and Nominating Committee approves the following, as explained further below:

Changes to executive officer base salaries and incentive targets, if any, for the current year;
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STIP and MSU payout, if any, for the previous fiscal year;
STIP and long-term incentive design and targets for the current fiscal year; and
Approach, mix and design for annual equity grants for the current fiscal year.

Agenda items for the second quarter vary each year but typically include a review of the Company's performance and progress toward the achievement of incentive plan objectives. Agenda items for the third and fourth quarters also vary each year but typically include a review of the Company's performance and progress toward incentive plan objectives. The Compensation and Nominating Committee also conducts its annual review of executive compensation, considering a report from its independent compensation consultant that compares compensation of Company executive officers to peer group data. Management also discusses with the Compensation and Nominating Committee recommended executive compensation changes for each element of compensation for the next fiscal year.

The design of the short-term incentive plan (the “STIP”) and long-term incentive awards is typically discussed over multiple meetings prior to the actual approval of the plans or grants in the first quarter of each year. Other items that are addressed on an annual basis include a review of the Compensation and Nominating Committee’s charter, an update on market trends related to executive compensation, and a market assessment of director compensation for independent directors.

Executive Management

Our Human Resources department, working with our CEO and Legal and Finance departments, was responsible for coordinating and overseeing the implementation of executive compensation, and discussing proposals or topics impacting executive compensation at IAS with the Compensation and Nominating Committee. This included development of compensation recommendations in accordance with the compensation philosophy and policies more fully described elsewhere in this CD&A section. The following members of executive management were generally invited to and attended the Compensation and Nominating Committee meetings: our CEO and Chief Human Resources Officer.

The Compensation and Nominating Committee has authority to approve and recommend to the Board the compensation of the CEO, and to approve the compensation of the other Named Executive Officer. The CEO meets with the Compensation and Nominating Committee and the independent compensation consultant to discuss Company and individual performance objectives and outcomes, and review compensation recommendations for executive officers, including the other Named Executive Officer. Thereafter, the Compensation and Nominating Committee meets separately with its independent compensation consultant to review and determine compensation of our CEO for approval by the Board. In addition, management provides other information and analyses, as requested by the Compensation and Nominating Committee.

Independent Compensation Consultant

The Compensation and Nominating Committee has the authority to retain and terminate an independent compensation consultant, and to approve the consultant’s fees and all other terms of such engagement. In 2024, the Compensation and Nominating Committee continued to directly retain Compensation Advisory Partners LLC (“CAP”) as its independent compensation consultant. The scope of the work done by CAP for the Compensation and Nominating Committee included:

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Preparing analyses, recommendations, and other support to inform the Compensation and Nominating Committee’s decisions and approvals relating to executive and director compensation;
Providing updates on market trends and the regulatory environment as they relate to executive and director compensation;
Reviewing and commenting on management materials and proposals presented to the Compensation and Nominating Committee;
Reviewing the composition of the compensation benchmarking and performance benchmarking peer groups, and providing recommendations and other support to inform the Compensation and Nominating Committee’s related discussions and decisions;
Supporting the incentive program design development process;
Providing a report comparing the compensation program design and pay levels of Company executives to a peer group and survey data; and
Working with the Compensation and Nominating Committee to validate the pay-for-performance relationship, in support of alignment with shareholders.

The Compensation and Nominating Committee assessed the independence of CAP pursuant to SEC and Nasdaq rules and concluded that no conflict of interest exists that would prevent CAP from providing independent advice to the Compensation and Nominating Committee. CAP will not perform other services for IAS without the consent of the Chair of the Compensation and Nominating Committee. CAP meets with the Compensation and Nominating Committee Chair and the Compensation and Nominating Committee outside the presence of management. In addition, CAP participated in all of the Compensation and Nominating Committee’s meetings during 2024 and participates in preparatory meetings and executive sessions.

Other Compensation Program and Governance Features

Executive Stock Ownership Guidelines

During 2023, to further support alignment of the interests of our senior leadership team and shareholders, after considering market data and input from the Compensation and Nominating Committee’s independent consultant, the Compensation and Nominating Committee approved new minimum stock ownership guidelines for our senior leadership team, including our NEOs, with a minimum net-after tax retention requirement until the minimum stock ownership guidelines are achieved. The guidelines require attainment of a specified minimum level of ownership of shares of the Company’s common stock equal in value to a multiple of base salary within the later of (x) five years of the executive’s appointment to their role and (y) the applicability of these guidelines. The minimum ownership guideline for our CEO is equal to five times (5.0x) base salary, and the minimum stock ownership guideline for other senior leadership team members, including the other NEO, is equal to three times (3.0x) base salary. Until such minimum ownership guideline is achieved, at least 50% of any net-after-tax vested equity must be held.

The Compensation and Nominating Committee will review the ownership level for covered executives each year, relative to the minimum stock ownership guidelines. The NEOs were currently within the five year compliance period as of December 31, 2024. “Equity,” for the purposes of executive ownership guidelines, includes shares of our common stock owned directly or indirectly, as well as 50%
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of unvested time-based RSU awards (if applicable). Stock options and unearned, unvested performance-based awards or MSUs are not counted.

Compensation Risk Assessment

In establishing the elements of executive compensation, the Compensation and Nominating Committee, in consultation with its independent consultant, assesses whether the compensation program’s terms promote unnecessary risk-taking. In performing this assessment, the Compensation and Nominating Committee reviews such compensation design elements as pay mix, performance metrics, performance goals and payout curves, payment timing and adjustments, equity incentives, clawbacks and IAS’s trading policies, as well as the related governance and oversight features and processes. The Compensation and Nominating Committee’s independent consultant considered risk and the potential for unintended consequences associated with incentive design as part of its ongoing service to the Compensation and Nominating Committee. After performing this analysis, the Compensation and Nominating Committee has concluded that the compensation program does not promote excessive or unnecessary risk-taking. Such compensation program risk evaluation occurs on an annual basis.

Written Agreements with Named Executive Officers

We are party to employment agreements with our Named Executive Officers that provide for certain payments and benefits upon certain qualifying terminations. See “Potential Payments upon Termination or Change in Control” below.

Tax Deductibility of Compensation

While the Compensation and Nominating Committee generally considers tax implications of its executive compensation decisions, such consequences were not a material consideration in the compensation awarded to our Named Executive Officers in 2024. Internal Revenue Code Section 162(m) generally disallows a tax deduction to public companies for compensation in excess of $1 million paid in any one year to each of certain of the Company’s current and former executive officers.

Accounting Implications

In designing our executive compensation and benefit programs, the Compensation and Nominating Committee reviews and considers the accounting implications of its decisions, including the accounting treatment of amounts awarded or paid to our executives.

Anti-Hedging; No Pledging Policies

Pursuant to our Insider Trading Policy, we prohibit our employees, directors and officers from engaging in hedging transactions, including the use of financial instruments such as prepaid variable forwards, equity swaps, collars and exchange funds. Such hedging transactions may permit a director, officer or employee to continue to own Company securities obtained through employee benefit plans or otherwise, but without the full risks and rewards of ownership. When that occurs, the director, officer or employee may no longer have the same objectives as the Company’s other shareholders. Additionally, directors, officers and other employees are prohibited from holding Company securities in a margin account or otherwise pledging our securities as collateral for a loan.

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Clawback Policies

The Board has adopted a Clawback Policy to comply with the requirements of Section 954 of the Dodd-Frank Act and the related rules and regulations promulgated by the SEC and Nasdaq.

In addition to the terms required under the Dodd-Frank Act for mandatory recovery of certain incentive compensation paid to executive officers in the event of a material financial restatement (the “Mandatory Clawback”), we also maintain clawback provisions under our 2021 Incentive Plan that allow for discretionary recovery of any incentive compensation paid to any plan participant not otherwise covered by the Mandatory Clawback (including time-based equity compensation) (the “Discretionary Clawback”). Incentive compensation covered by the Discretionary Clawback may include any and all outstanding incentive or equity granted to the individual, including awards that have become vested or exercisable; any cash or shares received by the participant in connection with the 2021 Incentive Plan within the 36-month period immediately before the date the individual engaged in detrimental conduct; and the profit realized by the individual from the sale, or other disposition for consideration, of any shares received by the individual under the 2021 Incentive Plan within the 36-month period immediately before the date the individual engaged in such detrimental conduct.

Benefits and Perquisites

We provide competitive health and welfare benefits to attract and retain associates at all levels. This includes a health and welfare benefits package and a 401(k) plan. We also pay annual benefit premiums for Ms. Utzschneider and Ms. Secor, as well as provide a 401(k) matching contribution benefit, described below. There are no other perquisites provided to any of our NEOs.

We currently maintain a retirement plan intended to provide benefits under Section 401(k) of the Internal Revenue Code, pursuant to which employees, including the Named Executive Officers, can make voluntary pre-tax contributions. We match 50% of elective deferrals made by employees, up to 3% of each employee’s base salary with respect to each calendar year. All amounts contributed to employees’ accounts, including these matching contributions, are 100% vested at all times. All contributions under the plan are subject to certain annual dollar limitations, which are periodically adjusted for changes in the cost of living.

We do not maintain any nonqualified defined contribution plans or active nonqualified deferred compensation plans, such as a supplemental executive retirement plan, 401(k) excess plan, or other vehicles to defer the receipt of cash or equity compensation.

We do not offer an active defined benefit pension plan or any other form of active supplemental executive retirement plan.

Compensation Committee Report

The Compensation and Nominating Committee has reviewed and discussed the foregoing CD&A with management. Based on our review and discussions with management, the Compensation and Nominating Committee recommended to the Board of Directors that the CD&A be included in this proxy statement and incorporated by reference into our Annual Report on Form 10-K for the year ended December 31, 2024.

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The Compensation and Nominating Committee

Rod Aliabadi (Chair)
Brooke Nakatsukasa
Martin Taylor

2024 Summary Compensation Table

The following table summarizes the compensation awarded to, earned by, or paid to, our Named Executive Officers for the fiscal years ended December 31, 2024, December 31, 2023, and December 31, 2022.
Name and Principal PositionYearSalary
($)
Bonus
($)
Stock
Awards
($)(1)
Option
Awards
($)
Non-Equity
Incentive Plan
Compensation
($)(2)
All Other
Compensation
($)(3)
Total
($)
Lisa Utzschneider
(Chief Executive Officer)
2024$525,000 $— $8,476,768 $— $528,413 $33,968 $9,564,149 
2023$525,000 $— $8,850,746 $— $625,433 $32,699 $10,033,878 
2022$518,750 $— $6,414,698 $— $635,800 $28,547 $7,597,795 
Tania Secor(4)
(Former Chief Financial Officer)
2024$500,000 $— $3,011,483 $— $457,500 $33,968 $4,002,951 
2023$500,000 $500,000 (5)$4,425,384 $— $500,000 $32,699 $5,958,083 
2022$37,879 $— $5,088,670 $— $— $— $5,126,549 
(1)The amounts shown in this column represent the aggregate grant date fair value of MSUs and/or RSUs granted during 2024, 2023, and 2022, calculated in accordance with FASB ASC Topic 718 and granted pursuant to the 2021 Incentive Plan. In addition to related information contained in this proxy statement, see Note 2(r) (Stock-Based Compensation) to the Company’s 2024 consolidated audited financial statements included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which was filed with the SEC on February 28, 2025. The grant date fair value of the RSUs is based on the closing stock price of our common stock on the date of grant. For annual MSU grants reported in this column, the amounts in the table reflect the grant date fair value of such awards based upon the probable outcome of the performance conditions at the grant date calculated in accordance with FASB ASC Topic 718. Assuming the highest level of performance conditions were achieved, the value for the annual MSU grants, made in April 2024, included in the “Stock Awards” column would be $12,462,732 for Ms. Utzschneider and $4,427,549 for Ms. Secor. For the MSUs, there can be no assurance that the grant date fair value amounts will be realized.
(2)Amounts reported in the “Non-Equity Incentive Plan Compensation” column represent performance-based bonuses awarded with respect to the 2024 fiscal year. Please see the section entitled “Compensation Discussion and Analysis—Short-Term Incentive Plan (Annual Cash Bonus)” above for additional details regarding our bonus structure for the 2024 fiscal year.
(3)Amounts reported in the “All Other Compensation” column reflect, for the fiscal year 2024, (i) in the case of Ms. Utzschneider, $10,350 in 401(k) plan matching contributions and $23,617.68 in annual benefit premiums made on her behalf, and (ii) in the case of Ms. Secor, $10,350 in 401(k) plan matching contributions and $23,617.68 in annual benefit premiums made on her behalf. Please see the section entitled “Additional Narrative Disclosure—Retirement Benefits” below for additional information regarding 401(k) plan contributions and the section entitled “Potential Payments Upon Termination of Change in Control” below for additional information regarding the severance paid to Ms. Secor.
(4)Ms. Secor joined the Company as Chief Financial Officer on December 5, 2022 and departed the Company effective January 3, 2025.
(5)Amount reported reflects Ms. Secor’s sign-on bonus paid in February 2023.

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Grants of Plan Based Awards During the Fiscal Year Ended December 31, 2024

The following table provides information about the plan-based awards granted to each
of our NEOs during 2024.

NameType of AwardGrant DateDate of
Committee
Action
Estimated Future Payouts Under Non-Equity Incentive Plan AwardsEstimated Future Payouts Under Equity Incentive Plan AwardsAll Other Stock Awards: Number of Shares of Stock or Units (#)All Other Option Awards: Number of Securities Underlying Options (#)Exercise or Base Price of Option Awards
($/sh)
Grant Date Fair Value of Stock and Option Awards ($) (3)(4)
Threshold ($)Target ($)Maximum ($)Threshold (#)Target (#)Maximum (#)
Lisa Utzschneider
MSU (1)
4/1/20242/06/2024342,266570,4421,283,495$— $8,476,768 
STIP (2)
$287,500 $577,500 $1,155,000 
Tania Secor
MSU (1)
4/1/20242/06/2024121,595202,657455,978$— $3,011,483 
STIP (2)
$250,000 $500,000 $1,000,000 
(1)Reflects the MSUs granted to our NEOs in 2024 under the 2021 Incentive Plan, which are subject to performance-vesting conditions and continued employment through the applicable vesting date. For additional information about the 2024 long-term equity incentive awards, see the section entitled “Compensation Discussion & Analysis - 2024 Long-Term Incentive Awards”.
(2)Reflects potential cash payouts made under the STIP for 2024. Payouts may range from 0% to 200% of target. See the section entitled “Compensation Discussion & Analysis - Short-Term Incentive Plan (Annual Cash Bonus)” for additional details about the 2024 short-term incentive plan.
(3)Reflects the full aggregate grant date fair value of stock-based awards granted during 2024, computed in accordance with FASB ASC Topic 718, determined without regard to forfeitures, and does not reflect the actual value that may be recognized by each Named Executive Officer. For the MSUs, which are considered to be subject to market conditions as defined in FASB ASC Topic 718, the grant date fair value per share was determined using a Monte Carlo simulation based on the probable outcome of achieving the target performance level. For assumptions made in the valuation of the awards, see Note 2(r)(Stock-Based Compensation) to the Company’s 2024 Consolidated Financial Statements included in the Company’s 2024 Form 10-K.

Named Executive Officer Employment and Restrictive Covenants Agreements

Ms. Utzschneider and Ms. Secor were each party to an Employment and Restrictive Covenants Agreement with the Company (the “NEO Agreements”) during the fiscal 2024 year. Each NEO Agreement provides for an indefinite term and requires the NEO to provide at least four weeks of advanced written notice of intention to terminate employment (although the Company may terminate the NEO’s employment at any time, with or without notice). The NEO Agreements also provide for (a) annual base salary that is reviewed annually but may not be decreased by more than 10%, and may only be decreased in the case of a general decrease affecting the executive management team; (b) annual incentive bonus for each fiscal year during employment with us, with the target based on a percentage of base salary; and (c) participation in the Company’s long-term incentive plan and health and welfare benefit plans applicable to executive-level employees. In addition, each NEO Agreement provides for certain severance benefits in the event of a qualifying termination of employment, as well as restrictive covenant obligations, as described below in the section entitled “—Potential Payments Upon a Termination of Employment or a Change in Control”.

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Outstanding Equity Awards at 2024 Fiscal Year-End

The following table sets forth certain information with respect to outstanding equity awards of our Named Executive Officers as of December 31, 2024.

Option Awards(1)
Stock Awards
NameGrant
Date
Number of
securities
underlying
unexercised
options
exercisable(2)
(#)
Number of
securities
underlying
unexercised
options
unexerciseable(3)
(#)
Option
exercise
price
($)
Option
expiration
date
Number of
shares or
units of stock
that have not
vested
Market
value of
shares or
units of
stock that
have not
vested
Equity
incentive
plan
awards:
number of
unearned
shares,
units or
other rights
that have
not vested
Equity
incentive plan
awards:
market value
or payout value
of unearned
shares, units or
other rights
that have not
vested
Lisa
Utzschneider
1/7/20192,051,991 
1,025,995(4)
$4.131/7/2029
6/29/2021329,647 
235,463(5)
$18.006/29/2031
6/17/2022
375,075(6)
$3,915,783 
4/2/2023
591,278(7)
$6,172,937 
4/1/2024
1,283,495(8)
$13,399,683 
Tania
Secor
12/5/2022
101,937(9)
$1,064,222 
229,356(10)
$2,394,477 
4/3/2023
295,637(11)
$3,086,445 
4/1/2024
455,978(12)
$4,760,413 
(1)Two-thirds (2/3) of each award of Options disclosed in this table are Service Options and the remaining one-third (1/3) are Return Target Options. Twenty-five percent (25%) of the Service Options vest on the first anniversary of the vesting commencement date, and 6.25% of the Service Options vest on the last day of each calendar quarter following the first anniversary of the vesting commencement date until 100% of the Service Options are vested, subject to the Named Executive Officer’s continued employment through the applicable vesting date. The Return Target Options vest upon the achievement of a 3x return on investment to Vista upon certain change in control events. The treatment of these awards upon certain terminations of employment and change in control events is described below under “Additional Narrative Disclosure—Potential Payments upon Termination or Change in Control.”
(2)Awards reflected as “exercisable” are Service Options that have vested, but remain outstanding.
(3)Awards reflected as “unexerciseable” are Service and Return Target Options that have not vested.
(4)Under the terms of the applicable Option award agreement, (i) 2,051,991 Service Options are vested and exercisable; and (ii) 1,025,995 Return Target Options are unvested and will vest upon the achievement of a 3x return on investment to Vista upon certain change in control events, so long as Ms. Utzschneider remains employed through the date of such event.
(5)Ms. Utzschneider received an additional Option grant as part of the Initial Public Offering in June 2021. Under the terms of the applicable Option award agreement, (i) 329,647 Service Options are vested and exercisable; (ii) 47,093 Service Options are unvested and will vest quarterly, as follows: March 30, 2025 (23,546 options), and June 30, 2025 (23,547 options); and (iii) 188,370 Return Target Options are unvested and will vest upon the achievement of a 3x return on investment to Vista upon certain change in control events, so long as Ms. Utzschneider remains employed through the date of such event.
(6)Ms. Utzschneider received a MSU grant in June 2022, which vested 25% on May 2, 2023, and vests 6.25% per quarter thereafter. Under the terms of the applicable award agreement, 328,684 MSUs have vested and 375,075 are unvested. The number of MSUs reflects the maximum payout level, or 225%.
(7)Ms. Utzschneider received a MSU grant in April 2023, which vested 25% on April 3, 2024, and vests 6.25% per quarter thereafter. Under the terms of the applicable award agreement, 108,269 MSUs have vested and 591,278 are unvested. The number of MSUs reflects the maximum payout level, or 225%.
(8)Ms. Utzschneider received a MSU grant in April 2024, which vested 25% on April 1, 2025, and vests 6.25% per quarter thereafter. Under the terms of the applicable award agreement, none of the MSUs have vested and 1,283,495 are unvested. The number of MSUs reflects the maximum payout level, or 225%.
(9)Ms. Secor received a RSU grant in December 2022, which vested 25% on December 5, 2023 and vests 6.25% per quarter thereafter. Under the terms of the applicable award agreement, 101,936 RSUs have vested and 101,937 RSUs are unvested.
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(10)Ms. Secor received a MSU grant in December 2022, which vested 25% on December 5, 2023 and vests 6.25% per quarter thereafter. Under the terms of the applicable award agreement, 134,047 MSUs have vested and 229,356 MSUs are unvested. The number of MSUs reflects the maximum payout level, or 225%.
(11)Ms. Secor received a MSU grant in April 2023, which vested 25% on April 3, 2024, and vests 6.25% per quarter thereafter. Under the terms of the applicable award agreement, 54,135 MSUs have vested and 295,637 MSUs are unvested. The number of MSUs reflects the maximum payout level, or 225%.
(12)Ms. Secor received a MSU grant in April 2024, which vested 25% on April 1, 2025, and vests 6.25% per quarter thereafter. Under the terms of the applicable award agreement, none of the MSUs have vested and 455,978 MSUs are unvested. The number of MSUs reflects the maximum payout level, or 225%.

Option Exercises and Stock Vested During the Fiscal Year Ended December 31, 2024

The following table provides information about number of stock options that were exercised, and RSUs and MSUs that vested, for each of our NEOs during 2024 on an aggregate basis.

NameOption AwardsStock Awards
Number of Shares Acquired on Exercise (#)Value Realized Upon Exercise ($)Number of Shares Acquired on Vesting (#)
Value Realized on Vesting ($)(1)
Lisa Utzschneider218,294$2,466,623
Tania Secor164,226$1,681,677
(1)Represents 50,968 RSUs that vested in fiscal year 2024 and 331,552 MSUs that vested in 2024, multiplied by the market price of our common stock on the applicable vesting date.

2024 Pension Benefits

We do not offer an active defined benefit pension plan or any other form of active supplemental executive retirement plan.

2024 Nonqualified Deferred Compensation and Other Deferred Compensation Plans

We do not maintain any nonqualified defined contribution plans or active nonqualified deferred compensation plans, such as a supplemental executive retirement plan, 401(k) excess plan, or other vehicles to defer the receipt of cash or equity compensation.


Potential Payments upon Termination or Change in Control

The following table provides information regarding potential payments to our Named Executive Officers as of December 31, 2024 in connection with certain termination or change in control events.

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NameComponentTermination Scenario at December 31, 2024
Voluntary ResignationInvoluntary (Not for Cause) or For Good ReasonInvoluntary (For Cause)Change in ControlChange in Control and TerminationDeath / Disability
Lisa UtzschneiderCash Severance$787,500
Annual Incentive Plan
Value of Equity Awards Subject to Accelerated Vesting$10,439,290
Benefits Continuation
Tania SecorCash Severance$500,000
Annual Incentive Plan
Value of Equity Awards Subject to Accelerated Vesting$4,551,704
Benefits Continuation

In connection with Ms. Secor’s separation on January 3, 2025, the Company and Ms. Secor entered into a Separation Agreement and Release of Claims on January 30, 2025. Subject to continued compliance with the Agreement, Ms. Secor will receive $500,000 payable over the 12-month period beginning on the second regular payroll date following January 30, 2025, equivalent to 12 months of her base salary as of her separation. She also received a 2024 annual bonus payout based on actual performance (91.5% of target). Any unvested MSUs continued to vest for six months following her separation date, and any unearned and unvested MSUs following that six month period were forfeited at that time.

Treatment of Outstanding Incentive Equity Awards

Ms. Utzschneider’s outstanding Service Options will accelerate and vest upon a “change in control,” which is generally defined as (i) the sale of the Company (as defined in the applicable award agreement), (ii) the sale or transfer to any third party of common stock or shares of the capital stock of any subsidiary, pursuant to which any person or group other than the Investors (as defined in the applicable award agreement) obtains possession of voting power (under ordinary circumstances) to elect a majority of the Company’s board of managers or the board of directors or any other governing body of the applicable subsidiary, or (iii) at any time following the Company’s initial public offering, a sale of shares of the Company by the Investor following which the cumulative total of all cash distributions made to, or other cash proceeds received by, the Investor Fund (as defined in the applicable award agreement) in respect of its ownership of equity or debt securities of the Company or any of its subsidiaries or any loans provided by the Investor Fund during the life of the Investor Fund’s investment period, equals or exceeds the Investor Returns Target (as defined in the applicable award agreement), subject to the terms of the applicable award agreement.


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In the event the Named Executive Officer experiences a separation from service due to (x) a termination of the Named Executive Officer’s employment by the Company without cause (and not due to the Participant’s death or disability) or (y) the Named Executive Officer’s resignation for good reason, any MSUs that would have been eligible to vest during the six month period following such separation from service will remain outstanding and continue to be eligible to vest and settle. If the MSUs are not assumed or replaced in the event of a Change in Control, 100% of any then-unvested MSUs will immediately become fully time-vested and non-forfeitable on the date of such Change in Control and the actual number of MSUs earned will be determined on the date of the Change in Control by multiplying (x) the number of then-unvested MSUs by (y) the average share price for the 10 trading days immediately preceding the date of the Change in Control divided by the base price set forth in the applicable award agreement (such result will be capped at 2.25 and will have a minimum of 1.0) (the “Change in Control Payout Factor”). If the MSUs are assumed or replaced in the event of a Change in Control, then (i) any then-unvested MSUs shall be converted based on the Change in Control Payout Factor and shall continue to time-vest in accordance with the schedule set forth in the applicable award agreement (the “Converted Award”) and (ii) in the event the Named Executive Officer incurs a separation from service due to a termination of the Named Executive Officer’s employment by the Company without cause (and not due to the Participant’s death or disability) or due to the Named Executive Officer’s resignation for good reason, in each case, within six months following such Change in Control, 100% of any then-unvested portion of the Converted Award will immediately vest on the date of such separation from service.

Separation Benefits under Employment Agreements

The NEO Agreements provide that upon a termination by us other than for “cause” or upon a resignation by such executive for “good reason” (and not in connection with a “change in control”, with respect to Ms. Secor), each as defined therein, subject to the execution and delivery of a fully effective release of claims in favor of the Company and continued compliance with applicable restrictive covenants, Ms. Utzschneider and Ms. Secor will receive salary continuation payments and continued COBRA coverage at the Company’s expense for 18 and 12 months, respectively and, at the sole discretion of the Board, a prorated portion of any bonus that may have been awarded in the year of termination. The NEO Agreements also contain certain restrictive covenants, including provisions that create restrictions, with certain limitations, on our Named Executive Officers (i) soliciting any customers, soliciting or hiring Company employees or inducing them to terminate their employment during the term of the Named Executive Officers’ employment with the Company and for a 12 month period following termination of employment, (ii) competing with the Company during the term of the Named Executive Officers’ employment with the Company for a 12 month period following termination of employment, subject to restrictions in certain jurisdictions, (iii) with respect to Ms. Utzschneider, making disparaging statements about the Company or its officers, directors or employees during and any time after the term employment with the Company, and (iv) disclosing confidential information of the Company or its affiliates.

For the purposes of Ms. Utzschneider’s employment agreement:

“Cause” means any of the following: (i) a material failure to perform his or her responsibilities or duties to the Company, subject to certain a notice and cure period; (ii) engagement in illegal conduct or gross misconduct that the Company in good faith believes has materially harmed, or is reasonably likely to materially harm , the standing and reputation of the Company; (iii) commission or conviction of, or plea of guilty or nolo contendere to, a felony, a crime involving moral turpitude or any other act or omission that the Company in good faith believes has materially harmed, or is reasonably
40

likely to materially harm , the standing and reputation of the Company; (iv) a material breach of his or her duty of loyalty to the Company or material breach of the Company’s written code of conduct and business ethics or a violations of any of the restrictive covenants; (v) fraud, gross negligence or repetitive negligence committed without regard to written corrective direction in the course of the discharge of duties as an employee to the Company; or (vi) excessive and unreasonable absences from his or her duties for any reason (other than an authorized leave or as a result of disability).

For the purposes of Ms. Secor’s employment agreement:

“Cause” means any of the following: (i) a material failure by Ms. Secor to perform her primary responsibilities or duties to the Company under the employment agreement or those other lawful and material responsibilities or duties as reasonably requested from time to time by the Board, after written demand for performance has been given by the Board that identifies how she has not performed her responsibilities or duties and the expected correction, and such failure, if susceptible of cure, has not been cured for a period of 45 days after she receives notice from the Board; (ii) her willful engagement in conduct which she knows at the time to be illegal and that the Company in good faith believes has materially harmed, or is reasonably likely to materially harm, the standing and reputation of the Company; (iii) her conviction of, or plea of guilty or nolo contendere to, a felony, a crime involving moral turpitude that the Company in good faith believes has materially harmed, or is reasonably likely to materially harm, the standing and reputation of the Company; (iv) a material breach of her duty of loyalty to the Company or her material breach of the Company’s written code of conduct and business ethics or restrictive covenants (to the extent any such provisions are then lawful and enforceable), or any other material written agreement between her and the Company; (v) willful and material fraud or gross negligence after written demand for performance has been given by the Board that identifies how she has not performed her responsibilities or duties and the expected correction, and such failure, if susceptible of cure, has not been cured for a period of 45 days after she receives notice from the Board; or (vi) excessive and unreasonable absences from her duties for any reason (excluding any reasonable vacation periods, other than an authorized leave as permitted by law, or as a result of her disability).

For the purposes of the employment agreement with Ms. Utzschneider:

“Good Reason” means, subject to certain notice and cure provisions, any of the following: (i) a material, adverse change in Ms. Utzschneider’s duties or responsibilities; (ii) a reduction of greater than 10% of her base salary, or that is not implemented in conjunction with a general decrease in salary for the executive management team; (iii) a material breach by us of any employment agreement employment agreement between the Named Executive Officer and the Company; or (iv) a relocation of her primary place of work by more than 25 miles.

For the purposes of the employment agreement with Ms. Secor:

“Good Reason” means, subject to certain notice and cure provisions, any of the following: (i) a material, adverse change in her duties, responsibilities or reporting structure with the Company; (ii) (A) any reduction in her then current base salary that is
41

not implemented in conjunction with and in equal proportion to a general decrease affecting the executive management team or (B) a reduction in her then current base salary by more than 10% in conjunction with a general decrease affecting the entire executive management team; (iii) a relocation of her primary place of work by more than 50 miles; or (iv) the material breach by the Company of the letter agreement or any other employment agreement between Ms. Secor and the Company.

Pay Ratio Disclosure

In accordance with SEC rules, we are providing the ratio of the annual total compensation of our CEO to the annual total compensation of our median employee. For 2024, the median annual total compensation of all employees, excluding our CEO, was $159,633 and the annual total compensation of our CEO was $9,564,149. The ratio of these amounts is 60:1.

This calculation of our median employee reflects analysis of our global workforce as of December 31, 2024. We used salary compensation to determine the median employee. Our estimate of salary for our full 2024 fiscal year included: (i) annual base salary and (ii) hourly rate times annual standard hours. Our estimates were based on an analysis of the payrolls in each of the countries in which we operate. Cash compensation rates of employees paid in foreign currencies were converted into US dollars using foreign exchange conversion rates in effect on December 31, 2024.

Once the median employee was identified, actual total compensation was determined in accordance with Item 402(c)(2)(x) of Regulation S-K of the securities laws.

The information disclosed in this section was developed and is provided to comply with applicable SEC rules. We do not use this information in managing our company. We do not believe this information provides shareholders with a useful mechanism for evaluating our management’s effectiveness, operating results, or business prospects, or for comparing our company with any other company, including the compensation of our CEO or our employees.

Pay vs. Performance Disclosure

This disclosure has been prepared in accordance with the SEC’s pay versus performance rules in Item 402(v) of Regulation S-K under the 1934 Act (“Item 402(v)”) and does not necessarily reflect value actually realized by the NEOs or how the Compensation Committee evaluates compensation decisions in light of Company or individual performance. For discussion of how the Compensation Committee seeks to align pay with performance when making compensation decisions, please review the Compensation Discussion and Analysis elsewhere in this proxy statement.

Year(1)
Summary Compensation Table for PEO(2)
Compensation Actually Paid to PEO(3)
Average Summary Compensation Table Total for non-PEO NEOs(2)
Average Compensation Actually Paid to non-PEO NEOs(4)
Value of initial fixed $100 investment based on:Net Income (in thousands)
Company Selected Metric: Revenue (in thousands)(7)
Total Shareholder Return(5)
Peer Group Total Shareholder Return(6)
2024$9,564,149 $(1,718,313)$4,002,951 $(504,162)$55.68 $50.35 $37,795 $530,101 
2023$10,033,878 $21,409,968 $3,840,820 $2,643,877 $76.75 $50.27 $7,238 $474,369 
2022$7,597,795 $(19,719,507)$5,161,284 $1,111,582 $46.88 $43.80 $15,373 $408,348 
2021$35,782,332 $28,187,355 $7,567,794 $7,330,324 $118.45 $74.96 $(52,437)$323,513 
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(1)
Lisa Utzschneider served as the Company’s principal executive officer (PEO) for the entirety of 2021, 2022, 2023 and 2024. The Company’s other NEOs for the applicable years were as follows:
• 2021: Joseph Pergola and Oleg Bershadsky
• 2022: Tania Secor and Oleg Bershadsky
• 2023: Tania Secor, Oleg Bershadsky and Tom Sharma
• 2024: Tania Secor
(2)Amounts reported in this column represent (i) the total compensation reported in the Summary Compensation Table for the applicable year for the Company’s PEO and (ii) the average of the total compensation reported in the Summary Compensation Table for the applicable year for the Company’s NEOs.
(3)In calculating the ‘compensation actually paid’ amounts reflected in these columns, the fair value or change in fair value, as applicable, of the equity award adjustments included in such calculations was computed in accordance with FASB ASC Topic 718. The valuation assumptions used to calculate such fair values did not materially differ from those disclosed at the time of grant, as discussed further in the footnotes below. Amounts reported in this column represent the compensation actually paid to the PEO, based on her total compensation reported in the Summary Compensation Table for the indicated fiscal years and adjusted as shown in the table below:
PEO
2021202220232024
Summary Compensation Table—Total Compensation(a)$35,782,332 $7,597,795 $10,033,878 $9,564,149 
-Grant Date Fair Value of Stock Awards and Option Awards Granted in Fiscal Year(b)$34,448,337 $6,414,698 $8,850,746 $8,476,768 
+Fair Value at Fiscal Year End of Outstanding and unvested Stock Awards and Option Awards Granted in Fiscal Year(c)$6,186,862 $4,252,371 $7,953,688 $8,159,945 
+Change in Fair Value of Outstanding and Unvested Stock Awards and Option Awards Granted in Prior Fiscal Years(d)$18,261,670 $(19,473,112)$10,234,205 $(8,192,975)
+Fair Value at Vesting of Stock Awards and Option Awards Granted in Fiscal Year That Vested During Fiscal Year(e)$ $ $ $ 
+ Change in Fair Value as of Vesting Date of Stock Awards and Option Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year(f)$2,404,828 $(5,681,863)$2,038,943 $(2,772,664)
-Fair Value as of Prior Fiscal Year End of Stock Awards and Option Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year(g)$ $ $ $ 
=Compensation Actually Paid$28,187,355 $(19,719,507)$21,409,968 $(1,718,313)
(a)Represents Total Compensation as reported in the Summary Compensation Table for the indicated fiscal year.
(b)Represents the aggregate grant date fair value of the stock awards and option awards granted to the PEO during the indicated fiscal year, computed in accordance with FASB ASC 718.
(c)Represents the aggregate fair value as of the indicated fiscal year-end of the PEO’s outstanding and unvested stock awards and option awards granted during such fiscal year, computed in accordance with FASB ASC 718.
(d)Represents the aggregate change in fair value during the indicated fiscal year of the outstanding and unvested stock awards and option awards held by the PEO as of the last day of the indicated fiscal year, computed in accordance with FASB ASC 718 and, for awards subject to performance based vesting conditions, based on the probable outcome of such performance-based vesting conditions as of the last day of the fiscal year.
(e)Represents the aggregate fair value at vesting of the stock awards and option awards that were granted to the PEO and vested during the indicated fiscal year, computed in accordance with FASB ASC 718.
(f)Represents the aggregate change in fair value, measured from the prior fiscal year-end to the vesting date, of each stock award and option award held by the PEO that was granted in a prior fiscal year and which vested during the indicated fiscal year, computed in accordance with FASB ASC 718.
(g)Represents the aggregate fair value as of the last day of the prior fiscal year of the PEO’s stock awards and option awards that were granted in a prior fiscal year and which failed to meet the applicable vesting conditions in the indicated fiscal year, computed in accordance with FASB ASC 718.
(4)In calculating the ‘compensation actually paid’ amounts reflected in these columns, the fair value or change in fair value, as applicable, of the equity award adjustments included in such calculations was computed in accordance with FASB ASC Topic 718. The valuation assumptions used to calculate such fair values did not materially differ from those disclosed at the time of grant. Amounts reported in this column represent the compensation actually paid to the NEOs other than the PEO in the indicated fiscal year, based on the average total compensation for such NEOs reported in the Summary Compensation Table for the indicated fiscal years and adjusted as shown in the table below:
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NEO Average
2021202220232024
Summary Compensation Table—Total Compensation(a)$7,567,794 $5,161,284 $3,840,820 $4,002,951 
-Grant Date Fair Value of Stock Awards and Option Awards Granted in Fiscal Year(b)$6,799,769 $4,743,662 $3,142,247 $3,011,483 
+Fair Value at Fiscal Year End of Outstanding and unvested Stock Awards and Option Awards Granted in Fiscal Year(c)$3,190,781 $3,589,592 $1,325,618 $2,898,927 
+Change in Fair Value of Outstanding and Unvested Stock Awards and Option Awards Granted in Prior Fiscal Years(d)$2,905,991 $(2,310,898)$938,508 $(2,609,374)
+Fair Value at Vesting of Stock Awards and Option Awards Granted in Fiscal Year That Vested During Fiscal Year(e)$ $ $ $ 
+ Change in Fair Value as of Vesting Date of Stock Awards and Option Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year(f)$465,527 $(584,734)$1,269,716 $(1,785,183)
-Fair Value as of Prior Fiscal Year End of Stock Awards and Option Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year(g)$ $ $1,588,538 $ 
=Compensation Actually Paid$7,330,324 $1,111,582 $2,643,877 $(504,162)
(a)Please see footnote 1 for the NEOs included in the average for each indicated fiscal year. Represents the average Total Compensation as reported in the Summary Compensation Table for the reported NEOs in the indicated fiscal year.
(b)Represents the average aggregate grant date fair value of the stock awards and option awards granted to the reported NEOs during the indicated fiscal year, computed in accordance with FASB ASC 718.
(c)Represents the average aggregate fair value as of the indicated fiscal year-end of the reported NEOs’ outstanding and unvested stock awards and option awards granted during such fiscal year, computed in accordance with FASB ASC 718.
(d)Represents the average aggregate change in fair value during the indicated fiscal year of the outstanding and unvested stock awards and option awards held by the reported NEOs as of the last day of the indicated fiscal year, computed in accordance with FASB ASC 718 and, for awards subject to performance-based vesting conditions, based on the probable outcome of such performance-based vesting conditions as of the last day of the fiscal year.
(e)Represents the average aggregate fair value at vesting of the stock awards and option awards that were granted to the reported NEOs and vested during the indicated fiscal year, computed in accordance with FASB ASC 718.
(f)Represents the average aggregate change in fair value, measured from the prior fiscal year-end to the vesting date, of each stock award and option award held by the reported NEOs that was granted in a prior fiscal year and which vested during the indicated fiscal year, computed in accordance with FASB ASC 718.
(g)Represents the average aggregate fair value as of the last day of the prior fiscal year of the reported NEOs’ stock awards and option awards that were granted in a prior fiscal year and which failed to meet the applicable vesting conditions in the indicated fiscal year, computed in accordance with FASB ASC 718.
(5)Pursuant to rules of the SEC, the comparison assumes $100 was invested on the IPO date of June 29, 2021 in our common stock. Historic stock price performance is not necessarily indicative of future stock price performance.
(6)The TSR Peer Group consists of the Standard & Poor’s U.S. Small Cap Growth Media & Entertainment Index (“S&P Media & Entertainment Index”).
(7)The Compensation and Nominating Committee determined that revenue continues to be viewed as a core driver of the Company’s performance and shareholder value creation.

Relationship Between Pay and Performance

We believe the “Compensation Actually Paid” in each of the years reported above and over the four year cumulative period are reflective of the Compensation and Nominating Committee’s emphasis on “pay-for performance” as the “Compensation Actually Paid” fluctuated year-over-year, primarily due to the result of our stock performance.

Below are graphs showing the relationship of “Compensation Actually Paid” to our CEO and other NEOs in our fiscal years 2021, 2022, 2023 and 2024 to (1) TSR of both our common stock and the S&P Media & Entertainment Index, (2) our net income, and (3) our revenue.

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PVP - TSR.jpg

PVP - NI.jpg

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PVP - Revenue.jpg

Tabular List of Financial Performance Measures

The following is a list of the three financial performance measures used by the Company to link compensation actually paid to the NEOs for the fiscal year ended December 31, 2024 (which in the Company’s assessment represent the most important financial performance measures in evaluating the Company’s success):

Total revenue
Adjusted EBITDA
Stock price

Adjusted EBITDA is not a financial measure prepared in accordance with GAAP. We define Adjusted EBITDA as net income before depreciation and amortization, stock-based compensation, interest expense, net, provision (benefit) for income taxes, acquisition, restructuring and integration costs, employee retention tax credit, foreign exchange gains and losses, and asset impairments and other costs.












46

DIRECTOR COMPENSATION

Non-Employee Director Compensation

The following table presents the total compensation for each person who served as a non-employee, non-Vista member of our Board during 2024. Other than as set forth in the table and described more fully below, we did not pay any compensation, reimburse any expense of, make any equity awards or non-equity awards to, or pay any other compensation to any of, the other non-employee members of our Board in 2024.

Name
Fees earned or
paid in cash ($)(1)
Stock Awards(2)
Total ($)
Otto Berkes(3)
$115,000 $135,901 $250,901 
Bridgette Heller(3)
$115,000 $135,901 $250,901 
Robert Lord(3)
$65,000 $117,548 $182,548 
Jill Putman(4)
$120,000 $135,901 $255,901 

(1) The Chair of the Audit Committee in 2024 (Jill Putman) received cash fees of $30,000 per quarter and the remaining directors received cash fees of $25,000 per quarter.

(2) Represents the grant date fair value of the annual RSU awards that vest on the first anniversary of the relevant grant date (subject to continued service through the date of vesting), computed in accordance with FASB ASC Topic 718, determined without regard to forfeitures, and does not reflect the actual value that may be recognized by each non-employee director. The grant date fair value of each 2024 annual RSU award was based on the per share price of our common stock on the grant date of the awards. See also Note 2(r)—Stock Based Compensation to our audited financial statements included in our 2024 Annual Report on Form 10-K, for a discussion of the assumptions used in determining the FASB ASC Topic 718 grant date fair value of these awards. As of December 31, 2024, each of Mr. Berkes and Mses. Heller and Putman held 13,631 RSUs, which vest on May 7, 2025 (one year from the date of grant), subject to continued service. As of December 31, 2024, Mr. Lord held 11,547 RSUs, which vests on the date of the Annual Meeting, subject to continued service.

(3)Includes $15,000 of fees for service on a special litigation committee of the Board.

(4)Ms. Putman became non-employee Interim Chief Financial Officer effective January 3, 2025.

Non-Employee Director Compensation Policy

The annual compensation of our non-employee and non-Vista affiliate directors is as follows:

TypeAmount
Annual cash retainer (paid in quarterly installments)$100,000 
Additional cash retainer compensation for Chair of Audit Committee and Chair of the Compensation and Nominating Committee (paid in quarterly installments)$20,000 
Annual equity retainer (payable in RSUs that cliff vest on the one-year anniversary of the grant date)$150,000 

All non-employee directors are also reimbursed for their reasonable out-of-pocket expenses to attend meetings of our Board and related committees and otherwise attend to our business.
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All non-employee, non-Vista affiliate Board members are expected to have a minimum level of stock ownership equivalent to five times the annual cash retainer, to be achieved within five years of the later of adoption of the stock ownership guidelines or joining the Board. As non-employee, non-Vista affiliate Board members are all within the 5-year compliance period, all such individuals are currently in compliance with our stock ownership guidelines.









































48

CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

Policies and Procedures for Approval of Related Party Transactions

We have adopted a written policy with respect to the review, approval and ratification of related party transactions. Under the policy, our Audit Committee is responsible for reviewing and pre-approving related party transactions. In the course of its review and approval of related party transactions, our Audit Committee will consider the relevant facts and circumstances to decide whether to approve such transactions. In particular, our policy requires our Audit Committee to consider, among other factors it deems appropriate:

the related person’s relationship to us and interest in the transaction;

the material facts of the proposed transaction, including the proposed aggregate value of the transaction;

the impact on a director’s independence in the event the related person is a director or an immediate family member of the director;

the benefits to us of the proposed transaction;

if applicable, the availability of other sources of comparable products or services; and

an assessment of whether the proposed transaction is on terms that are comparable to the terms available to an unrelated third party or to employees generally.

The Audit Committee may only approve those transactions that are in, or are not inconsistent with, our best interests and those of our shareholders, as the Audit Committee determines in good faith.

In addition, under our Code of Ethics, our employees, directors and executive officers must seek determinations and prior authorizations or approvals of potential conflicts of interest.

Related Party Transactions

Other than compensation arrangements for our directors and Named Executive Officers, which are described in the section entitled “Executive and Director Compensation” below, and Ms. Putman’s Consulting Agreement entered into in connection with her appointment as Interim Chief Financial Officer and which is described in the section titled “Executive Compensation - CFO Transition” we describe transactions during the fiscal year ended December 31, 2024 to which we were a participant or will be a participant, in which:

the amounts involved exceeded or will exceed $120,000; and

any of our directors, executive officers, or holders of more than 5% of our capital stock, or any member of the immediate family of, or person sharing the household with, the foregoing persons, had or will have a direct or indirect material interest.

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Director Nomination Agreement

The Director Nomination Agreement provides Vista the right to designate: (i) all of the nominees for election to our Board for so long as Vista beneficially owns 40% or more of the Original Amount; (ii) a number of directors (rounded up to the nearest whole number) equal to 40% of the total directors for so long as Vista beneficially owns at least 30% and less than 40% of the Original Amount; (iii) a number of directors (rounded up to the nearest whole number) equal to 30% of the total directors for so long as Vista beneficially owns at least 20% and less than 30% of the Original Amount; (iv) a number of directors (rounded up to the nearest whole number) equal to 20% of the total directors for so long as Vista beneficially owns at least 10% and less than 20% of the Original Amount; and (v) one director for so long as Vista beneficially owns at least 5% and less than 10% of the Original Amount. In each case, Vista’s nominees must comply with applicable law and stock exchange rules. In addition, Vista is entitled to designate the replacement for any of its board designees whose board service terminates prior to the end of the director’s term regardless of Vista’s beneficial ownership at such time. Vista also has the right to designate a number of members of each committee of our Board in proportion to its percentage ownership of our common stock, subject to compliance with applicable law and stock exchange rules. The Director Nomination Agreement also prohibits us from increasing or decreasing the size of our Board without the prior written consent of Vista. This agreement will terminate at such time as Vista owns less than 5% of the Original Amount.

Rod Aliabadi, Michael Fosnaugh, Christina Lema, Brooke Nakatsukasa and Martin Taylor, five of our current directors, are employed as Managing Director; Senior Managing Director; Managing Director, Deputy Chief Legal Officer and General Counsel; Vice President; and Senior Managing Director, respectively, of Vista.

Registration Rights Agreement

We are party to a registration rights agreement with Vista. Vista is entitled to request that we register Vista’s shares on a long-form or short-form registration statement on one or more occasions in the future, which registrations may be “shelf registrations.” Vista is also entitled to participate in certain of our registered offerings, subject to the restrictions in the registration rights agreement. We pay Vista’s expenses in connection with Vista’s exercise of these rights. The registration rights described in this paragraph apply to (i) shares of our common stock held by Vista and its affiliates and (ii) any of our capital stock (or that of our subsidiaries) issued or issuable with respect to the common stock described in clause (i) with respect to any dividend, distribution, recapitalization, reorganization, or certain other corporate transactions (“Registrable Securities”). These registration rights are also for the benefit of any subsequent holder of Registrable Securities; provided that any particular securities will cease to be Registrable Securities when they have been sold in a registered public offering, sold in compliance with Rule 144 of the Securities Act of 1933, as amended (the “Securities Act”), or repurchased by us or our subsidiaries. In addition, with the consent of the Company and holders of a majority of Registrable Securities, any Registrable Securities held by a person other than Vista and its affiliates will cease to be Registrable Securities if they can be sold without limitation under Rule 144 of the Securities Act.

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Indemnification of Officers and Directors

We are party to indemnification agreements with each of our officers and directors. The indemnification agreements provide the officers and directors with contractual rights to indemnification, expense advancement and reimbursement, to the fullest extent permitted under Delaware law. Additionally, we may enter into indemnification agreements with any new directors or officers that may be broader in scope than the specific indemnification provisions contained in Delaware law. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our officers and directors pursuant to the foregoing agreements, we have been advised that, in the opinion of the SEC, such indemnification is against public policy as expressed in the Securities Act, and is therefore unenforceable.

Consulting Agreement

We have used Vista Consulting Group, LLC (“VCG”), the operating and consulting arm of Vista, for consulting services, and have also reimbursed VCG for expenses related to participation by our employees in VCG sponsored events and for software and professional services centrally managed and administered by VCG and utilized by us, and also paid to VCG related fees and expenses. We paid VCG approximately $2,000 for the year ended December 31, 2024.

The Company incurs various travel and other expenses related to services provided by Vista Equity Partners Management, LLC. The Company incurred expenses of approximately $33,000 during the years ended December 31, 2024 for various travel and other expenses.

Secondary Offering

In December 2023, funds affiliated with Vista conducted an underwritten secondary offering of 11,000,000 shares of the Company's common stock, and in January 2024, the underwriters exercised in full their option to purchase 1,650,000 additional shares of the Company’s common stock in connection with the offering. The Company did not receive any proceeds from these sales, but bore the costs associated therewith (other than underwriting discounts and commissions), which were approximately $1.8 million.


















51

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth information about the beneficial ownership of our common stock as of March 10, 2025 for:
each person or group known to us who beneficially owns more than 5% of our common stock;
each of our directors;
each of our Named Executive Officers; and
all of our directors and executive officers as a group.

The numbers of shares of common stock beneficially owned and percentages of beneficial ownership are based on 163,975,477 shares of common stock outstanding as of March 10, 2025.

Beneficial ownership for the purposes of the following table is determined in accordance with the rules and regulations of the SEC. These rules generally provide that a person is the beneficial owner of securities if such person has or shares the power to vote or direct the voting thereof, or to dispose or direct the disposition thereof or has the right to acquire such powers within 60 days. Common stock subject to options or RSUs that are currently exercisable or exercisable or will vest within 60 days of March 10, 2025 are deemed to be outstanding and beneficially owned by the person holding the options or RSUs. These shares, however, are not deemed outstanding for the purposes of computing the percentage ownership of any other person. Except as disclosed in the footnotes to this table and subject to applicable community property laws, we believe that each shareholder identified in the table possesses sole voting and investment power over all common stock shown as beneficially owned by the shareholder.

Unless otherwise noted below, the mailing address of each beneficial owner listed on the table is c/o Integral Ad Science Holding Corp., 12 East 49th Street, 20th Floor, New York, NY 10017.

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Common Stock
Name of Beneficial OwnerNumber of
Shares
Beneficially
Owned
Percentage
of Shares
Outstanding
5% Shareholders
Vista Funds(1)
65,010,001 40 %
Atlas Venture Fund VIII, L.P.(2)
22,722,771 14 %
The Vanguard Group(3)
8,106,247 %
Named Executive Officers and Directors
Lisa Utzschneider(4)
2,683,834 %
Tania Secor(5)
235,774 *
Rod Aliabadi— — 
Otto Berkes62,964 *
Michael Fosnaugh— — 
Bridgette Heller45,024 *
Christina Lema— — 
Robert Lord11,547 *
Brooke Nakatsukasa— — 
Jill Putman108,664 *
Martin Taylor— — 
All Directors and Executive Officers as a Group (11 individuals)(6)
3,147,807 %
*Less than 1%.
(1)
As reported on the Schedule 13G/A filed on November 14, 2024, the shares reported are held directly by Vista Equity Partners Fund VI, L.P. (“VEPF VI”), Vista Equity Partners Fund VI-A, L.P. (“VEPF VI-A”), and VEPF VI FAF, L.P. (“FAF,” and collectively with VEPF VI and VEPF VI-A, the “Vista Funds”). Vista Equity Partners Fund VI GP, L.P. (“Fund VI GP”) is the sole general partner of each of the Vista Funds. Fund VI GP’s sole general partner is VEPF VI GP, Ltd. (“Fund VI UGP”). Robert F. Smith is the sole director and one of 11 members of Fund VI UGP. VEPF Management, L.P. (“Management Company”) is the sole management company of each of the Vista Funds. The Management Company’s sole general partner is VEP Group, LLC (“VEP Group”), and the Management Company’s sole limited partner is Vista Equity Partners Management, LLC (“VEPM”). VEP Group is the Senior Managing Member of VEPM. Robert F. Smith is the sole Managing Member of VEP Group. Consequently, Mr. Smith, Fund VI GP, Fund VI UGP, the Management Company, VEPM and VEP Group may be deemed the beneficial owners of the shares held by the Vista Funds. The principal business address of each of the Vista Funds, Fund VI GP, Fund VI UGP, the Management Company, VEPM and VEP Group is c/o Vista Equity Partners, 4 Embarcadero Center, 20th Fl., San Francisco, California 94111. The principal business address of Mr. Smith is c/o Vista Equity Partners, 401 Congress Drive, Suite 3100, Austin, Texas 78701.
(2)As reported on the Schedule 13G/A filed on January 31, 2023, Atlas Venture Fund VIII, L.P. (“Atlas VIII”) directly holds 22,722,771 shares. Atlas Venture Associates VIII, L.P. (“AVA VIII LP”) is the sole general partner of Atlas VIII. Atlas Venture Associates VIII, Inc. (“AVA VIII Inc.”) is the sole general partner of AVA VIII LP and its four directors are Jeff Fagnan, Peter Barrett, Jean-Francois Formela and Bruce Booth, who may act by majority. Each of Atlas VIII, AVAI VIII LP and AVA VIII Inc. disclaim beneficial ownership of all shares except to the extent of its pecuniary interest, if any, therein. The business address of each of Atlas VIII, AVA VIII LP and AVA VIII Inc. is 56 Wareham Street, Floor 3, Boston, MA 02118.
(3)As reported on the Schedule 13G filed on February 13, 2024, The Vanguard Group (“Vanguard”) has shared voting power over 91,729 shares, sole dispositive power over 7,958,730 shares and shared dispositive power over 147,517 shares. The business address of Vanguard is 100 Vanguard Blvd., Malvern, PA 19355.
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(4)Includes 278,650 shares of common stock, options to purchase 2,381,638 shares of common stock that are currently exercisable and options to purchase 23,546 shares of common stock that become exercisable within 60 days as of March 10, 2025.
(5)Based on the Form 4 filed for Ms. Secor on January 7, 2025. Given Ms. Secor is no longer employed by the Company, more current or complete stock ownership information for Ms. Secor is not available.
(6)Includes options to purchase 2,381,638 shares of common stock that are currently exercisable and options to purchase 23,546 shares of common stock that become exercisable within 60 days as of March 10, 2025.

Delinquent Section 16(a) Reports

Section 16(a) of the Exchange Act requires our directors and executive officers, and persons who own more than ten percent of a registered class of our equity securities, to file with the SEC initial reports of ownership and reports of changes in ownership of our common stock and other equity securities. Officers, directors and greater than ten percent shareholders are required by SEC regulation to furnish us with copies of all Section 16(a) forms they file.

To our knowledge, based solely on a review of the copies of such reports furnished to us and written representations that no other reports were required, during the year ended December 31, 2024, all Section 16(a) filing requirements applicable to our officers, directors and greater than ten percent beneficial owners were complied with, except that due to an administrative error, a Form 4 for Ms. Utzschneider was not filed with the SEC on a timely basis to report the vesting of MSUs.




























54

EQUITY COMPENSATION PLAN INFORMATION

The following table sets forth information as of December 31, 2024 regarding shares of our common stock that may be issued under the Company’s equity compensation plans, consisting of the 2021 Incentive Plan, the Integral Ad Science Holding Corp. 2021 Employee Stock Purchase Plan (the “ESPP”), and the 2018 Plan.

Plan CategoryNumber of
securities to be
issued upon
exercise of
outstanding
options, warrants
and rights (a)
Weighted-average
exercise price of
outstanding
options, warrants
and rights (b)
Number of
securities available
for future issuance
under equity
compensation
plans (excluding
securities reflected
in column (a))(c)(3)
Equity compensation plans approved by security holders(1)
11,856,020 
$7.40(2)
33,725,090 
Equity compensation plans not approved by security holders— — — 
Total11,856,020 $7.4033,725,090 
(1)Includes the 2021 Plan, the ESPP and the 2018 Plan.
(2)The weighted average exercise price excludes RSUs and MSUs that have no exercise price.
(3)Includes (i) 28,163,480 shares of common stock that remained available for grant under the 2021 Plan as of December 31, 2024, and (ii) 5,561,610 shares of common stock that remained available under the ESPP as of December 31, 2024. The 2021 Plan provides for an automatic increase in the number of shares reserved for issuance thereunder on January 1 of each calendar year during the term of the Plan, equal to the lesser of (i) 5% of the total number of shares of common stock outstanding on each December 31 immediately prior to the date of increase or (ii) such lesser number of shares of common stock determined by our Board. The number of shares available for issuance under the ESPP is increased annually on January 1 of each calendar year beginning in 2022 and ending in and including 2031, by an amount equal to the lesser of (i) 1% of the shares outstanding on the final day of the immediately preceding calendar year and (ii) such smaller number of shares as is determined by our Board, provided that no more than 16,000,000 shares of our common stock may be issued under the Section 423 Component. As of December 31, 2024, there were approximately 183,000 shares of common stock subject to purchase under the ESPP for the offering period that ended on January 31, 2025. There are no shares of common stock remaining to be issued under the 2018 Plan as our Board determined not to make any further awards under such plan following the completion of our IPO.

















55

PROPOSAL 3 – RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED
PUBLIC ACCOUNTING FIRM

The Audit Committee has appointed PricewaterhouseCoopers LLP as our independent registered public accounting firm for the year ending December 31, 2025. Services provided to the Company and its subsidiaries by PricewaterhouseCoopers LLP for the year ended December 31, 2024, and 2023 are described below and under “Audit Committee Report.”

Fees and Services

The following table summarizes the aggregate fees for professional audit services and other services rendered by PricewaterhouseCoopers LLP for the years ended December 31, 2024, and 2023 (in thousands):
20242023
Audit Fees(1)
$3,042 $3,845 
Audit-Related Fees (2)
$— $175 
Tax Fees(3)
$494 $639 
All Other Fees(4)
$$
Total$3,542 $4,665 
(1)Audit fees include professional services rendered for the audit of our consolidated financial statements, reviews of our quarterly consolidated financial statements, and services provided in connection with other regulatory filings. Audit fees also include professional services rendered for the audit of our internal controls over financial reporting.
(2)Audit-related fees consist of fees billed for services in connection with a system implementation.
(3)Tax fees include the aggregate fees billed for services rendered for tax compliance, tax planning, and tax advice.
(4)All other fees include aggregate fees billed for services other than those disclosed above, including access to online accounting and tax research software applications.

In considering the nature of the services provided by the independent auditor, the Audit Committee determined that such services are compatible with the provision of independent audit services. The Audit Committee discussed these services with the independent auditor and the Company’s management to determine that they are permitted under the rules and regulations concerning auditor independence promulgated by the SEC to implement the Sarbanes-Oxley Act of 2002, as well as the American Institute of Certified Public Accountants.

The Audit Committee has adopted a policy that requires advance approval of all audit services as well as non-audit services to the extent required by the Exchange Act and the Sarbanes-Oxley Act of 2002, pursuant to which all Audit-Related Fees, Tax Fees and All Other Fees for the fiscal years ended December 31, 2024 and 2023 were approved. Unless the specific service has been previously pre-approved with respect to that year, the Audit Committee must approve the permitted service before the independent auditor is engaged to perform it. Each year, the Audit Committee will pre-approve audit services, audit-related services and tax services to be used by the Company.

The Audit Committee approved all services provided by PricewaterhouseCoopers LLP. Representatives of PricewaterhouseCoopers LLP are expected to be present at the Annual Meeting. They will have the opportunity to make a statement if they desire to do so, and we expect that they will be available to respond to appropriate questions.
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Ratification of the appointment of PricewaterhouseCoopers LLP requires affirmative vote of a majority of the voting power of the capital stock present in person or represented by proxy at the Annual Meeting and entitled to vote thereon. If the Company’s shareholders do not ratify the appointment of PricewaterhouseCoopers LLP, the Audit Committee will reconsider the appointment and may affirm the appointment or retain another independent accounting firm. Even if the appointment is ratified, the Audit Committee may in the future replace PricewaterhouseCoopers LLP as our independent registered public accounting firm if it is determined that it is in the Company’s best interests to do so.

THE BOARD RECOMMENDS THAT YOU VOTE “FOR” THE RATIFICATION OF THE
APPOINTMENT OF PRICEWATERHOUSECOOPERS LLP AS THE INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM FOR THE YEAR ENDING
DECEMBER 31, 2025.




































57

AUDIT COMMITTEE REPORT

The Audit Committee is composed solely of independent directors under SEC rules and the Nasdaq listing standards. None of the Audit Committee members is or has been an officer or employee of the Company or any of our subsidiaries or has any current business or any family relationship with the Company or any of our subsidiaries or affiliates.

Our management has the primary responsibility for the financial statements and reporting process, including the systems of internal controls. The independent auditors are responsible for performing an independent audit of our consolidated financial statements in accordance with auditing standards generally accepted in the United States and issuing a report thereon. The Audit Committee’s responsibility is to monitor and oversee these processes and to select annually the accountants to serve as our independent auditors for the coming year.

In fulfilling its oversight responsibilities, the Audit Committee reviewed and discussed with management and the independent auditors the audited consolidated financial statements in our Annual Report on Form 10-K for the year ended December 31, 2024, including a discussion of the quality, rather than just the acceptability, of the accounting principles, the reasonableness of significant judgments and the clarity of disclosures in the financial statements. The Audit Committee also discussed with the independent auditors such other matters as are required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board (“PCAOB”) and the SEC.

In addition, the Audit Committee has received the written disclosures and the letter from the independent auditors required by the applicable requirements of the PCAOB regarding the independent auditors’ communications with the Audit Committee concerning independence. The Audit Committee discussed with the independent auditors their independence, including whether the provision of services during the fiscal year ended December 31, 2024 by the auditors that were unrelated to their audit of the consolidated financial statements referred to above and to their reviews of our interim consolidated financial statements during the fiscal year is compatible with maintaining their independence.

Additionally, the Audit Committee discussed with the independent auditors the overall scope and plan for their audit. The Audit Committee met with the independent auditors, with and without management present, to discuss the results of their examination, their observations on our internal controls and the overall quality of our financial reporting.

Based on the reviews and discussions referred to above, the Audit Committee recommended to the Board that the audited consolidated financial statements be included in our Annual Report on Form 10-K for the year ended December 31, 2024 for filing with the SEC.


Audit Committee:

Robert Lord, Chair
Otto Berkes
Bridgette Heller




58

OTHER MATTERS

We are not aware of any matters other than those discussed in the foregoing materials contemplated for action at the Annual Meeting. The persons named in the proxy card will vote in accordance with the recommendation of the Board on any other matters incidental to the conduct of, or otherwise properly brought before, the Annual Meeting. The proxy card contains discretionary authority for them to do so.











































59

WHERE TO FIND ADDITIONAL INFORMATION

We are subject to the informational requirements of the Exchange Act and in accordance therewith, we file annual, quarterly and current reports and other information with the SEC. Such information may be accessed electronically by means of the SEC’s home page on the Internet at www.sec.gov. We are an electronic filer, and the SEC maintains an Internet site at www.sec.gov that contains the reports and other information we file electronically. Our website address is https://investors.integralads.com. Please note that our website address is provided as an inactive textual reference only. We make available free of charge, through our website, our annual reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K, and all amendments to those reports as soon as reasonably practicable after such material is electronically filed with or furnished to the SEC. The information provided on or accessible through our website is not part of this proxy statement.

A paper copy of the annual report on Form 10-K including financial statements and financial statement schedules, but without exhibits, is also available without charge to shareholders upon written request to: Jonathan Schaffer, Senior Vice President, Investor Relations, at 12 East 49th St., 20th Floor, New York, NY 10017. Copies of any exhibit will be forwarded upon written request, subject to a reasonable charge for copying and mailing.































60

COST OF PROXY SOLICITATION

The Company is paying the expenses of this solicitation. The Company will also make arrangements with brokerage houses and other custodians, nominees and fiduciaries to forward proxy materials to beneficial owners of stock held as of the Record Date by such persons, and the Company will reimburse such persons for their reasonable out-of-pocket expenses in forwarding such proxy materials. In addition to solicitation by mail, directors, officers and other employees of the Company may solicit proxies in person or by telephone, facsimile, email or other similar means.
61

APPENDIX A

Reconciliation of Non-GAAP Financial Measure

We use supplemental measures of our performance, which are derived from our consolidated financial information, but which are not presented in our consolidated financial statements prepared in accordance with GAAP. Adjusted EBITDA is the primary financial performance measure used by management to evaluate our business and monitor ongoing results of operations. We define Adjusted EBITDA as net income before depreciation and amortization, stock-based compensation, interest expense, net, provision (benefit) for income taxes, acquisition, restructuring and integration costs, employee retention tax credit, foreign exchange gains and losses, and asset impairments and other costs.

We use non-GAAP financial measures to supplement financial information presented on a GAAP basis. We believe that excluding certain items from our GAAP results allows management to better understand our consolidated financial performance from period to period and better project our future consolidated financial performance as forecasts are developed at a level of detail different from that used to prepare GAAP-based financial measures. Moreover, we believe these non-GAAP financial measures provide our shareholders with useful information to help them evaluate our operating results by facilitating an enhanced understanding of our operating performance and enabling them to make more meaningful period-to-period comparisons. Although we believe these measures are useful to investors and analysts for the same reasons they are useful to management, these measures are not a substitute for, or superior to, U.S. GAAP financial measures or disclosures and should be read only in conjunction with financial information presented on a GAAP basis. Our non-GAAP financial measures may not be comparable to similarly titled measures of other companies. Other companies, including companies in our industry, may define or calculate non-GAAP financial measures differently than we do, limiting the usefulness of those measures for comparative purposes.

We encourage you to review the reconciliation of Adjusted EBITDA to net income in conjunction with the presentation of the non-GAAP financial measures for each of the periods presented. In future fiscal periods, we may exclude such items and may incur income and expenses similar to these excluded items.


(in thousands)Year Ended December 31,
202420232022
Net income$37,795 $7,238 $15,373 
Depreciation and amortization63,966 54,966 50,396 
Stock-based compensation59,762 81,103 44,752 
Interest expense, net5,358 12,236 9,053 
Provision (benefit) for income taxes17,233 (2,382)(2,288)
Acquisition, restructuring and integration costs3,008 4,028 10,418 
Foreign exchange loss, net3,927 430 4,798 
Employee retention tax credit— — (6,981)
Asset impairments and other costs223 1,913 1,058 
Adjusted EBITDA$191,272 $159,532 $126,579 

62


INTEGRAL AD SCIENCE HOLDING CORP._V_AUTO_PRXY_P26080_25 - REQ - 84252 - AU FINAL - Print PDF_Page_1.jpg

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INTEGRAL AD SCIENCE HOLDING CORP._V_AUTO_PRXY_P26080_25 - REQ - 84252 - AU FINAL - Print PDF_Page_2.jpg
64
v3.25.1
Cover
12 Months Ended
Dec. 31, 2024
Document Information [Line Items]  
Document Type DEF 14A
Amendment Flag false
Entity Information [Line Items]  
Entity Registrant Name INTEGRAL AD SCIENCE HOLDING CORP.
Entity Central Index Key 0001842718
v3.25.1
Pay vs Performance Disclosure - USD ($)
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Pay vs Performance Disclosure        
Pay vs Performance Disclosure, Table
Year(1)
Summary Compensation Table for PEO(2)
Compensation Actually Paid to PEO(3)
Average Summary Compensation Table Total for non-PEO NEOs(2)
Average Compensation Actually Paid to non-PEO NEOs(4)
Value of initial fixed $100 investment based on:Net Income (in thousands)
Company Selected Metric: Revenue (in thousands)(7)
Total Shareholder Return(5)
Peer Group Total Shareholder Return(6)
2024$9,564,149 $(1,718,313)$4,002,951 $(504,162)$55.68 $50.35 $37,795 $530,101 
2023$10,033,878 $21,409,968 $3,840,820 $2,643,877 $76.75 $50.27 $7,238 $474,369 
2022$7,597,795 $(19,719,507)$5,161,284 $1,111,582 $46.88 $43.80 $15,373 $408,348 
2021$35,782,332 $28,187,355 $7,567,794 $7,330,324 $118.45 $74.96 $(52,437)$323,513 
     
Company Selected Measure Name Revenue      
Named Executive Officers, Footnote
Lisa Utzschneider served as the Company’s principal executive officer (PEO) for the entirety of 2021, 2022, 2023 and 2024. The Company’s other NEOs for the applicable years were as follows:
• 2021: Joseph Pergola and Oleg Bershadsky
• 2022: Tania Secor and Oleg Bershadsky
• 2023: Tania Secor, Oleg Bershadsky and Tom Sharma
• 2024: Tania Secor
     
Peer Group Issuers, Footnote The TSR Peer Group consists of the Standard & Poor’s U.S. Small Cap Growth Media & Entertainment Index (“S&P Media & Entertainment Index”).      
PEO Total Compensation Amount $ 9,564,149 $ 10,033,878 $ 7,597,795 $ 35,782,332
PEO Actually Paid Compensation Amount $ (1,718,313) 21,409,968 (19,719,507) 28,187,355
Adjustment To PEO Compensation, Footnote In calculating the ‘compensation actually paid’ amounts reflected in these columns, the fair value or change in fair value, as applicable, of the equity award adjustments included in such calculations was computed in accordance with FASB ASC Topic 718. The valuation assumptions used to calculate such fair values did not materially differ from those disclosed at the time of grant, as discussed further in the footnotes below. Amounts reported in this column represent the compensation actually paid to the PEO, based on her total compensation reported in the Summary Compensation Table for the indicated fiscal years and adjusted as shown in the table below:
PEO
2021202220232024
Summary Compensation Table—Total Compensation(a)$35,782,332 $7,597,795 $10,033,878 $9,564,149 
-Grant Date Fair Value of Stock Awards and Option Awards Granted in Fiscal Year(b)$34,448,337 $6,414,698 $8,850,746 $8,476,768 
+Fair Value at Fiscal Year End of Outstanding and unvested Stock Awards and Option Awards Granted in Fiscal Year(c)$6,186,862 $4,252,371 $7,953,688 $8,159,945 
+Change in Fair Value of Outstanding and Unvested Stock Awards and Option Awards Granted in Prior Fiscal Years(d)$18,261,670 $(19,473,112)$10,234,205 $(8,192,975)
+Fair Value at Vesting of Stock Awards and Option Awards Granted in Fiscal Year That Vested During Fiscal Year(e)$— $— $— $— 
+ Change in Fair Value as of Vesting Date of Stock Awards and Option Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year(f)$2,404,828 $(5,681,863)$2,038,943 $(2,772,664)
-Fair Value as of Prior Fiscal Year End of Stock Awards and Option Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year(g)$— $— $— $— 
=Compensation Actually Paid$28,187,355 $(19,719,507)$21,409,968 $(1,718,313)
(a)Represents Total Compensation as reported in the Summary Compensation Table for the indicated fiscal year.
(b)Represents the aggregate grant date fair value of the stock awards and option awards granted to the PEO during the indicated fiscal year, computed in accordance with FASB ASC 718.
(c)Represents the aggregate fair value as of the indicated fiscal year-end of the PEO’s outstanding and unvested stock awards and option awards granted during such fiscal year, computed in accordance with FASB ASC 718.
(d)Represents the aggregate change in fair value during the indicated fiscal year of the outstanding and unvested stock awards and option awards held by the PEO as of the last day of the indicated fiscal year, computed in accordance with FASB ASC 718 and, for awards subject to performance based vesting conditions, based on the probable outcome of such performance-based vesting conditions as of the last day of the fiscal year.
(e)Represents the aggregate fair value at vesting of the stock awards and option awards that were granted to the PEO and vested during the indicated fiscal year, computed in accordance with FASB ASC 718.
(f)Represents the aggregate change in fair value, measured from the prior fiscal year-end to the vesting date, of each stock award and option award held by the PEO that was granted in a prior fiscal year and which vested during the indicated fiscal year, computed in accordance with FASB ASC 718.
(g)Represents the aggregate fair value as of the last day of the prior fiscal year of the PEO’s stock awards and option awards that were granted in a prior fiscal year and which failed to meet the applicable vesting conditions in the indicated fiscal year, computed in accordance with FASB ASC 718.
     
Non-PEO NEO Average Total Compensation Amount $ 4,002,951 3,840,820 5,161,284 7,567,794
Non-PEO NEO Average Compensation Actually Paid Amount $ (504,162) 2,643,877 1,111,582 7,330,324
Adjustment to Non-PEO NEO Compensation Footnote
(4)In calculating the ‘compensation actually paid’ amounts reflected in these columns, the fair value or change in fair value, as applicable, of the equity award adjustments included in such calculations was computed in accordance with FASB ASC Topic 718. The valuation assumptions used to calculate such fair values did not materially differ from those disclosed at the time of grant. Amounts reported in this column represent the compensation actually paid to the NEOs other than the PEO in the indicated fiscal year, based on the average total compensation for such NEOs reported in the Summary Compensation Table for the indicated fiscal years and adjusted as shown in the table below:
NEO Average
2021202220232024
Summary Compensation Table—Total Compensation(a)$7,567,794 $5,161,284 $3,840,820 $4,002,951 
-Grant Date Fair Value of Stock Awards and Option Awards Granted in Fiscal Year(b)$6,799,769 $4,743,662 $3,142,247 $3,011,483 
+Fair Value at Fiscal Year End of Outstanding and unvested Stock Awards and Option Awards Granted in Fiscal Year(c)$3,190,781 $3,589,592 $1,325,618 $2,898,927 
+Change in Fair Value of Outstanding and Unvested Stock Awards and Option Awards Granted in Prior Fiscal Years(d)$2,905,991 $(2,310,898)$938,508 $(2,609,374)
+Fair Value at Vesting of Stock Awards and Option Awards Granted in Fiscal Year That Vested During Fiscal Year(e)$— $— $— $— 
+ Change in Fair Value as of Vesting Date of Stock Awards and Option Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year(f)$465,527 $(584,734)$1,269,716 $(1,785,183)
-Fair Value as of Prior Fiscal Year End of Stock Awards and Option Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year(g)$— $— $1,588,538 $— 
=Compensation Actually Paid$7,330,324 $1,111,582 $2,643,877 $(504,162)
(a)Please see footnote 1 for the NEOs included in the average for each indicated fiscal year. Represents the average Total Compensation as reported in the Summary Compensation Table for the reported NEOs in the indicated fiscal year.
(b)Represents the average aggregate grant date fair value of the stock awards and option awards granted to the reported NEOs during the indicated fiscal year, computed in accordance with FASB ASC 718.
(c)Represents the average aggregate fair value as of the indicated fiscal year-end of the reported NEOs’ outstanding and unvested stock awards and option awards granted during such fiscal year, computed in accordance with FASB ASC 718.
(d)Represents the average aggregate change in fair value during the indicated fiscal year of the outstanding and unvested stock awards and option awards held by the reported NEOs as of the last day of the indicated fiscal year, computed in accordance with FASB ASC 718 and, for awards subject to performance-based vesting conditions, based on the probable outcome of such performance-based vesting conditions as of the last day of the fiscal year.
(e)Represents the average aggregate fair value at vesting of the stock awards and option awards that were granted to the reported NEOs and vested during the indicated fiscal year, computed in accordance with FASB ASC 718.
(f)Represents the average aggregate change in fair value, measured from the prior fiscal year-end to the vesting date, of each stock award and option award held by the reported NEOs that was granted in a prior fiscal year and which vested during the indicated fiscal year, computed in accordance with FASB ASC 718.
(g)Represents the average aggregate fair value as of the last day of the prior fiscal year of the reported NEOs’ stock awards and option awards that were granted in a prior fiscal year and which failed to meet the applicable vesting conditions in the indicated fiscal year, computed in accordance with FASB ASC 718.
     
Compensation Actually Paid vs. Total Shareholder Return
Below are graphs showing the relationship of “Compensation Actually Paid” to our CEO and other NEOs in our fiscal years 2021, 2022, 2023 and 2024 to (1) TSR of both our common stock and the S&P Media & Entertainment Index, (2) our net income, and (3) our revenue.
PVP - TSR.jpg
     
Compensation Actually Paid vs. Net Income
Below are graphs showing the relationship of “Compensation Actually Paid” to our CEO and other NEOs in our fiscal years 2021, 2022, 2023 and 2024 to (1) TSR of both our common stock and the S&P Media & Entertainment Index, (2) our net income, and (3) our revenue.
PVP - NI.jpg
     
Compensation Actually Paid vs. Company Selected Measure
Below are graphs showing the relationship of “Compensation Actually Paid” to our CEO and other NEOs in our fiscal years 2021, 2022, 2023 and 2024 to (1) TSR of both our common stock and the S&P Media & Entertainment Index, (2) our net income, and (3) our revenue.
PVP - Revenue.jpg
     
Total Shareholder Return Vs Peer Group
Below are graphs showing the relationship of “Compensation Actually Paid” to our CEO and other NEOs in our fiscal years 2021, 2022, 2023 and 2024 to (1) TSR of both our common stock and the S&P Media & Entertainment Index, (2) our net income, and (3) our revenue.
PVP - TSR.jpg
     
Tabular List, Table Total revenue
Adjusted EBITDA
Stock price
     
Total Shareholder Return Amount $ 55.68 76.75 46.88 118.45
Peer Group Total Shareholder Return Amount 50.35 50.27 43.80 74.96
Net Income (Loss) $ 37,795,000 $ 7,238,000 $ 15,373,000 $ (52,437,000)
Company Selected Measure Amount 530,101,000 474,369,000 408,348,000 323,513,000
PEO Name Lisa Utzschneider      
Additional 402(v) Disclosure Amounts reported in this column represent (i) the total compensation reported in the Summary Compensation Table for the applicable year for the Company’s PEO and (ii) the average of the total compensation reported in the Summary Compensation Table for the applicable year for the Company’s NEOs.Pursuant to rules of the SEC, the comparison assumes $100 was invested on the IPO date of June 29, 2021 in our common stock. Historic stock price performance is not necessarily indicative of future stock price performance.The Compensation and Nominating Committee determined that revenue continues to be viewed as a core driver of the Company’s performance and shareholder value creation.      
Measure:: 1        
Pay vs Performance Disclosure        
Name Total revenue      
Measure:: 2        
Pay vs Performance Disclosure        
Name Adjusted EBITDA      
Measure:: 3        
Pay vs Performance Disclosure        
Name Stock price      
PEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount $ (8,476,768) $ (8,850,746) $ (6,414,698) $ (34,448,337)
PEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 8,159,945 7,953,688 4,252,371 6,186,862
PEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount (8,192,975) 10,234,205 (19,473,112) 18,261,670
PEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 0 0 0 0
PEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount (2,772,664) 2,038,943 (5,681,863) 2,404,828
PEO | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 0 0 0 0
Non-PEO NEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount (3,011,483) (3,142,247) (4,743,662) (6,799,769)
Non-PEO NEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 2,898,927 1,325,618 3,589,592 3,190,781
Non-PEO NEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount (2,609,374) 938,508 (2,310,898) 2,905,991
Non-PEO NEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 0 0 0 0
Non-PEO NEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount (1,785,183) 1,269,716 (584,734) 465,527
Non-PEO NEO | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount $ 0 $ (1,588,538) $ 0 $ 0
v3.25.1
Award Timing Disclosure
12 Months Ended
Dec. 31, 2024
Award Timing Disclosures [Line Items]  
Award Timing MNPI Disclosure
In response to Item 402(x)(1) of Regulation S-K, the Company does not currently grant new awards of stock options, stock appreciation rights, or similar option-like instruments. Accordingly, the Company has no specific policy or practice on the timing of awards of such options in relation to the disclosure of material nonpublic information by the Company. In the event the Company determines to grant new awards of such options, the Board will evaluate the appropriate steps to take in relation to the foregoing.
Award Timing MNPI Considered true
Award Timing, How MNPI Considered Accordingly, the Company has no specific policy or practice on the timing of awards of such options in relation to the disclosure of material nonpublic information by the Company.
v3.25.1
Insider Trading Policies and Procedures
12 Months Ended
Dec. 31, 2024
Insider Trading Policies and Procedures [Line Items]  
Insider Trading Policies and Procedures Adopted true

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