Nexxen Expands U.S. Partnership with Tubi to U.K.
19 Marzo 2025 - 10:00AM
Nexxen, (NASDAQ: NEXN), a global, unified advertising technology
platform with deep expertise in data and advanced TV, today
announced an expansion of its partnership with Tubi, Fox
Corporation’s ad-supported streaming service. Building on Nexxen
and Tubi's partnership in the U.S., Nexxen will now support Tubi in
the U.K. through its supply-side platform, Nexxen SSP, to increase
programmatic advertising revenue opportunities.
The connected TV market in the U.K. has
experienced strong growth of late, with a reported increase of 49%
in viewing time in 2024, per Ofcom’s annual report. Nexxen’s unique
advertising demand enables Tubi to further capitalise on this
expanding viewership.
Tubi launched in the U.K. in July 2024 with one
of the largest and most diverse content libraries in the market,
which now includes more than 30,000 films and TV episodes. Tubi’s
U.K. content library pairs some of the most popular Hollywood films
with modern British classics while also offering series from
well-known U.K. TV franchises alongside new areas for discovery,
from Bollywood and Nollywood to arthouse cinema. In January, Tubi
announced that it surpassed 97 million monthly active users
world-wide, streaming more than 10 billion hours during the 2024
calendar year.
“We’re thrilled to be expanding Tubi’s sell-side
partnerships in the U.K., and that Nexxen’s buy-side customers –
who consist of demand-side platforms (‘DSPs’), advertising agencies
and brands – will now have access to one of the largest on-demand,
free film and TV series libraries in the country,” said Paul
Gubbins, Vice President of Sales and Programmatic Partnerships for
the U.K. at Tubi.
“Tubi has brought a really exciting proposition
to the U.K. market – with a strong brand and content library, it
has already demonstrated impact,” said Emily Brewer, Director of
Business Development at Nexxen. “We’re seeing significant interest
from advertisers and major agencies for reaching Tubi’s audiences
on the largest screen in the house.”
About NexxenNexxen empowers
advertisers, agencies, publishers and broadcasters around the world
to utilize data and advanced TV in the ways that are most
meaningful to them. Our flexible and unified technology stack
comprises a demand-side platform (“DSP”) and supply-side platform
(“SSP”), with the Nexxen Data Platform at its core. With streaming
in our DNA, Nexxen’s robust capabilities span discovery, planning,
activation, monetization, measurement and optimization – available
individually or in combination – all designed to enable our
partners to achieve their goals, no matter how far-reaching or
hyper niche they may be.
Nexxen is headquartered in Israel and maintains
offices throughout the United States, Canada, Europe and
Asia-Pacific, and is traded on the Nasdaq (NEXN). For more
information, visit www.nexxen.com.
About Tubi Tubi is a global
entertainment company dedicated to providing all people access to
all the world’s stories. Tubi offers the largest collection of
premium on-demand content, including over 275,000 movies and TV
episodes and more than 300 exclusive originals. With a passionate
fanbase and over 97 million monthly active viewers world-wide, the
company is committed to putting viewers first with free, accessible
entertainment. Tubi is part of Tubi Media Group, a division of Fox
Corporation that oversees the company’s digital businesses.
Forward-Looking StatementsThis
press release contains forward-looking statements, including
forward-looking statements within the meaning of Section 27A of the
United States Securities Act of 1933, as amended, and Section 21E
of the United States Securities and Exchange Act of 1934, as
amended. Forward-looking statements are identified by words such as
“anticipates,” “believes,” “expects,” “intends,” “may,” “can,”
“will,” “estimates,” and other similar expressions. However, these
words are not the only way Nexxen identifies forward-looking
statements. All statements contained in this press release that do
not relate to matters of historical fact should be considered
forward-looking statements, including without limitation statements
regarding the Nexxen and Tubi partnership and any benefits or
insights associated with the partnership as well as any benefits
associated with any of Nexxen’s products and platforms including
the Nexxen Marketplaces, Discovery Tool, cross-screen measurement
tools, Data Platform and CTV offering. These statements are neither
promises nor guarantees but involve known and unknown risks,
uncertainties and other important factors that may cause Nexxen’s
actual results, performance or achievements to be materially
different from its expectations expressed or implied by the
forward-looking statements, including, but not limited to, the
following: negative global economic conditions; global conflicts
and war, including the current terrorist attacks by Hamas, and the
war and hostilities between Israel and Hamas and Israel and
Hezbollah, and how those conditions may adversely impact Nexxen’s
business, customers, and the markets in which Nexxen competes.
Nexxen cautions you not to place undue reliance on these
forward-looking statements. For a more detailed discussion of these
factors, and other factors that could cause actual results to vary
materially, interested parties should review the risk factors
listed in the Company’s most recent Annual Report on Form 20-F,
filed with the U.S. Securities and Exchange Commission
(www.sec.gov) on March 5, 2025. Any forward-looking statements made
by Nexxen in this press release speak only as of the date of this
press release, and Nexxen does not intend to update these
forward-looking statements after the date of this press release,
except as required by law.
For more information, please
contact:
Genevieve
Wheeler Communications
Director gwheeler@nexxen.com
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