Roku and Fandango’s New Theatrical Advertising Relationship Helps Studios Maximize Marketing Spend and Increase Box Office Revenue
13 Giugno 2024 - 3:00PM
Business Wire
Unique relationship designed to unlock powerful
insights to measure theatrical ticket sales through Fandango movie
ticket sales attribution
Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the
U.S.*, and Fandango, the nation’s leading online movie ticketing
service, announced plans for a new CTV relationship enabling
theatrical advertisers to measure the impact of their Roku ad
campaign through Fandango ticket sales attribution. Roku will
become the latest major platform to be added to Fandango360,
Fandango’s proprietary marketing insights technology that helps
advertisers strategically connect with millions of moviegoers with
the right message, at the right time, maximizing their marketing
dollars to drive more movie ticket sales.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240613836262/en/
Roku will become the latest major
platform to be added to Fandango360, Fandango’s proprietary
marketing insights technology. (Graphic: Business Wire)
According to internal Roku data**, nearly nine in 10 Roku users
have gone to the movies in the last 12 months. Through this
expanded advertising relationship, Roku may provide theatrical
advertisers with a full-funnel view of their media buys, giving
them insight into how Roku campaigns impact consumer behavior at
theaters and at home. Advertisers would then be able to further
leverage their beautiful, impactful big screen trailers across the
Roku platform, while driving and improving their ticket sales
performance.
“As the leader in movie ticket sales, serving millions of fans
with their moviegoing needs for more than 20 years, Fandango is
excited to team up with Roku to connect streaming audiences with
the most relevant movie ads to make a meaningful impact for studios
at the box office,” said Mike Hood, SVP Advertising and
Partnerships at Fandango.
“Studios must find the consistent reach and mass viewership
needed to break through to moviegoers,” said Kristina Shepard,
Vice President of Global Advertising Sales, Roku. “As the daily
lead-in to television for U.S. households with nearly 120 million
people, Roku has the scale and creative canvas to find
entertainment enthusiasts and bring studios front and center
throughout the Roku moviegoer’s journey. Our exciting collaboration
with Fandango will give studios valuable insights into their
campaigns.”
To learn more, please visit our website.
*By hours streamed (Hypothesis Group: Q4 2023)
**NRG+Roku Theatrical Survey, 2024
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and
TV-related audio devices are available in various countries around
the world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
About Fandango
Fandango digital network provides unrivaled, instant access to
all things movies and TV, enhancing fan enjoyment across the entire
entertainment journey. The portfolio serves more than 50 million
unique visitors per month and includes leading online movie
ticketer, Fandango, which tickets for 31,000 U.S. movie screens;
world-renowned entertainment review site, Rotten Tomatoes; and
Fandango at Home, the on-demand streaming service offering the
industry’s best selection of 4K UHD titles and more than 250,000
new release and catalogue movies and next day TV shows.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to trends related to TV
streaming; Roku’s planned relationship with Fandango and the
related benefits and opportunities; and the features, capabilities,
benefits, growth and reach of the Roku platform. Except as required
by law, we assume no obligation to update these forward-looking
statements publicly, or to update the reasons actual results could
differ materially from those anticipated in the forward-looking
statements, even if new information becomes available in the
future. Important factors that could cause our actual results to
differ materially are detailed from time to time in the reports
Roku, Inc. files with the Securities and Exchange Commission,
including our Annual Report on Form 10-K for the year ended
December 31, 2023, and our Quarterly Report on Form 10-Q for the
quarter ended March 31, 2024. Copies of reports filed with the SEC
are posted on Roku’s website and are available from Roku without
charge.
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version on businesswire.com: https://www.businesswire.com/news/home/20240613836262/en/
Media Contacts
Roku Sarah Saul AdsPR@roku.com
Fandango Tiyson Reynolds Tiyson.Reynolds@nbcuni.com
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