International fashion brand selects DXC to
leverage data-driven insights to personalize the shopping
experience
LISBON,
Portugal, March 17, 2025 /PRNewswire/ -- DXC
Technology (NYSE: DXC), a leading Fortune 500 global technology
services provider, has been selected by Parfois Group, a leading
Portuguese fashion brand, to improve and enhance the customer
experience with personalized recommendations based on data-driven
insights.
With a footprint of more than 1,000 physical stores in 67
countries and a constantly growing online sales platform, Parfois
has become one of the biggest Portuguese brands in the demanding
international fashion market. It is now reinforcing its commitment
to innovation by collaborating with DXC. This partnership is part
of the group's global Data Intelligence strategy, with the aim of
leveraging data-driven insights to further personalize the shopping
experience, offering relevant products tailored to the preferences
of its customers.
DXC will help the Parfois Group implement the Snowflake data
platform to improve operational efficiency and leverage
insights to transform the customer experience. The solution
will enable Parfois to analyze customer data through predictive AI
models using near real-time data. For example, Parfois' leaders
will have access to a navigation panel with management indicators,
alerts and information about customer behavioral patterns enabling
informed decision-making.
"From the implementation of an analytics platform,
through data engineering, to the development of artificial
intelligence models and business intelligence dashboards, our
partnership with Parfois is all about client centricity – something
we are passionate about at DXC," said Nuno
Moura Pinheiro, Head of Data & AI at DXC Technology in
Portugal. "It is a privilege to
contribute to the differentiation of this prestigious Portuguese
brand, providing leaders with the insights they need to make
timely and informed decisions."
DXC Technology helps the world's most innovative organizations
flourish in this era of AI, delivering the services and solutions
that customers depend on. The company helps global companies run
their mission-critical systems and operations while modernizing IT.
Its leadership in IT services has been reaffirmed in the recent
Whitelane Research's 2024/2025 European IT Sourcing Study.
Forward Looking Statements
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exclusively relate to historical facts constitute "forward-looking
statements." These statements represent current expectations and
beliefs, and no assurance can be given that any result, goal or
plan set forth in any forward-looking statement can or will be
achieved. Such statements are subject to numerous assumptions,
risks, uncertainties and other factors that could cause actual
results to differ materially from those described in such
statements, many of which are outside of our control. For a written
description of these factors, see the section titled "Risk Factors"
in DXC's Annual Report on Form 10-K for the fiscal year ended
March 31, 2024, and any updating
information in subsequent SEC filings. Readers are cautioned not to
place undue reliance on such statements which speak only as of the
date they are made. We do not undertake any obligation to update or
release any revisions to any forward-looking statement or to report
any events or circumstances after the date of this document or to
reflect the occurrence of unanticipated events, except as required
by law.
About DXC Technology
DXC Technology (NYSE: DXC) helps global companies run their
mission-critical systems and operations while modernizing IT,
optimizing data architectures, and ensuring security and
scalability across public, private and hybrid clouds. The world's
largest companies and public sector organizations trust DXC to
deploy services to drive new levels of performance,
competitiveness, and customer experience across their IT
estates. Learn more about how we deliver excellence
for our customers and colleagues at DXC.com.
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