The announcement comes as 71% of U.S.
homeowners plan to update their home exterior with stain and 81%
with
paint in 2025, according to a new study by
Behr1
SANTA
ANA, Calif., March 19,
2025 /PRNewswire/ -- Behr Paint Company has selected
Cedar, a warm, earthy hue inspired by the natural tones of
cedarwood, as its 2025 Exterior Stain Color of the Year. The launch
comes as 82% of homeowners are choosing to invest in the look and
feel of their current home instead of buying a new home this year,
according to a new study by Behr.
"As the spring season turns consumer attention to outdoor
projects, Cedar is the perfect choice for homeowners looking to
apply an inviting shade to exterior wood surfaces," said
Andy Lopez, Sr. Vice President, Head
of Marketing at Behr Paint Company. "Cedar not only reflects the
current consumer desire for natural, earthy tones, but it also
combines classic characteristics with quality performance that will
stand the test of time."
Alongside the Exterior Stain Color of the Year, Behr is also
unveiling the brand's second annual Curb Appeal Collection to
help homeowners simplify the color selection process and amplify
the exterior aesthetics of their homes. In fact, 84% of homeowners
say they would consider painting the exterior of their home a
different color, but about half (51%) of homeowners believe there
are too many factors when making an exterior paint choice. That is
why Behr curated a collection of 45 on-trend exterior paint colors
to take the guesswork out of the painting journey — whether a
homeowner is planning a full home exterior transformation or
tackling smaller projects like refreshing their front door or
window trim. The colors draw inspiration from emerging trends
shaping home exterior environments today and showcase a range of
hues from natural, earthy tones to vibrant pops of color. As the
desire for more personalized home design grows, the collection
blends timeless elegance with contemporary vitality to meet diverse
tastes.
"Cedar is a warm and earthy light golden-brown. It holds a
richness and depth that enhances the natural beauty of wood for an
elevated experience," said Erika
Woelfel, Vice President of Color and Creative Services at
Behr Paint Company. "Its tonality complements a variety of
architectural styles, from minimalist modern to casual craftsman,
and pairs perfectly with our latest Curb Appeal Collection."
Homeowners can seamlessly pair Cedar with the Curb Appeal
Collection colors to achieve a cohesive look when updating their
decks, porches, fences, doors and more. In fact, Behr has further
simplified the color exploration by providing four sub-palettes
within the Curb Appeal Collection that reflect various design
styles:
- Classic Haven: Blends soft neutrals like whites and
beiges with bold hues like deep grays, blues, and reds, including
the BEHR® 2025 Color of the Year, Rumors. This sophisticated
palette creates a timeless, refined curb appeal for heritage or
classic-style homes.
- Modern Escape: Features bold, lively hues like yellow,
teal, and orange, paired with subtle whites and grays. This palette
creates a fresh, modern, and inviting look that is perfect for
sleek, contemporary homes.
- Casual Oasis: Offers a laid-back, tranquil atmosphere
with soft grays, creamy whites, and gentle blues. This
coastal-inspired palette creates a light, airy exterior, perfect
for a relaxed and inviting curb appeal.
- Artisan Retreat: Showcases earthy neutrals, warm browns,
and subtle grays, accented by vibrant oranges and reds. This
grounding, textured palette evokes the handcrafted beauty of homes,
creating a warm, welcoming exterior.
The BEHR® 2025 Exterior Stain Color of the Year is
available exclusively at The Home Depot in a variety of
BEHR® Products including the #1 Rated Exterior Stain,
according to a leading independent consumer publication, BEHR
PREMIUM® Solid Color Premium Waterproofing Exterior Stain, as
well as BEHR PREMIUM® Semi-Transparent Waterproofing Exterior
Stain, BEHR PREMIUM® Transparent Waterproofing Wood Finish
Penetrating Oil, BEHR PREMIUM® ADVANCED DECKOVER®, BEHR® Solid
Color House & Fence Wood Stain, and BEHR® DECKPLUS®.
To learn more about Cedar visit behr.com/2025staincoty
and explore the Curb Appeal Collection at
behr.com/2025curbappeal.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest
manufacturers of paints, primers, decorative finishes, stains,
surface preparation and application products for do-it-yourselfers
and professionals in the United
States, Canada, and
Mexico. The Santa Ana, Calif.-based company, and maker of
BEHR®, KILZ® and WHIZZ® brands,
are dedicated to meeting the project needs of DIYers, designers and
professional paint contractors with an unwavering commitment to
quality, innovation, and value. For more information, visit
Behr.com. Professional paint contractors and designers can visit
Behr.com/Pro to learn about products, color tools and services.
Behr Paint Company is a subsidiary of Masco Corporation (NYSE:
MAS).
CONTACT: behrdiy@mbooth.com
Behr and the
Behr logo are registered trademarks of Behr Process LLC.
1 Behr commissioned an online survey among
n=1,000 American homeowners 18 years of age and older. Data is
balanced across age, gender, race/ethnicity, and region. The survey
was fielded between February 20-26,
2025. The margin of error (MOE) for the total sample is +/-
3 percentage points
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SOURCE Behr Paint Company
