TransUnion Report Finds 33% Increase in Number of Property Managers Reporting Rent Payments Since Last Year
17 Ottobre 2024 - 2:00PM
Nearly half (48%) of property managers who are aware of the
practice, report rent payments to credit reporting agencies. The
finding comes from new research from the Tenant and Employment
business at TransUnion (NYSE: TRU) and represents a 33% increase
from the number of property managers who said they reported such
payments in 2023.
This is especially significant because 2023 also saw a 36%
increase in the number of property managers reporting rent
payments. Underscoring this rising trend, more than half (52%) of
those who now report rent payments began doing so within the past
two years.
The top reasons cited for reporting rent payments was to help
residents build their credit scores (91%), followed by encouraging
residents to pay on time (70%). The majority (85%) of property
managers who report rent payments say it is easy to do.
These and other findings are detailed in TransUnion’s Rent
Payment Reporting eBook. The research included two surveys
conducted in March 2024, with responses from more than 150 property
management executives from mid- and large-sized firms, and 3,301
current renters.
“There is now clear, strong momentum for rent payment
reporting,” said Maitri Johnson, SVP and head of TransUnion’s
tenant and employment screening business. “It’s exciting to be part
of this movement because helping renters build their credit is a
crucial step toward greater financial inclusion.”
Gen Z sets new expectations
In line with prior TransUnion reports, Gen Z renters indicate
their rent payments reported at more than double the rate of the
general population—26% compared to 11%. This may be explained by
Gen Z renters intentionally choosing to rent from property managers
who report payments. It may also be the result of Gen Z renters
self-reporting through third parties.
Most important, 84% of those who had their rent payments said
their credit scores at least somewhat increased as a result. This
held true across generations, except among Baby Boomers, which may
likely be due to renters from that generation already having higher
credit scores.
Rent Payment Reporting and Impact on
Credit Score by Generation
|
Total |
Gen Z |
Millennials |
Gen X |
Baby Boomers |
Percentage of Renters with Rent Payments
Reported |
11% |
26% |
14% |
8% |
5% |
Percentage of Renters Whose Credit Scores
Increased |
84% |
89% |
82% |
90% |
63% |
The report also found 61% of renters are more likely to rent
from someone who reports rent payments, with even higher
representation among younger generations. In addition, 83% of all
renters said they would be more likely to pay rent on time if their
payments were reported.
“With so much mutual benefit, it seems inevitable that rent
payment reporting will become the norm,” said Johnson. “Moving
toward that state, renters should feel empowered to ask property
managers for rent payment reporting as part of their lease
agreement. For their part, property managers should understand that
the practice is easy to navigate and costs them nothing. What they
are most likely to get in return are responsible tenants motivated
to pay each month’s rent on time.”
For more information about the research, read TransUnion’s Rent
Payment Reporting eBook.
Property managers: Get started helping your tenants build credit
through reporting rent payments with TransUnion’s TruVision™
Resident Credit solution.
About the Surveys
Consumer Survey MethodologyThis online survey
of 2,008 adults was conducted March 12-18, 2024, by TransUnion in
partnership with third-party research provider, Dynata. To ensure
general population sample representativeness across United States
resident demographics, the survey included quotas to balance
responses to the census statistics on the dimensions of age and
region. These research results are unweighted and statistically
significant at a 95% confidence level within ±2.19 percentage
points based on calculated error margin. Please note some chart
percentages may not add up to 100% due to rounding or multiple
answers being accepted.
Property Manager Survey MethodologyThis online
survey of 108 property managers was conducted March 19 - April 30,
2024, by TransUnion. Property Managers were surveyed via email
through an online research platform. Survey questions were
administered in English. The sample includes property managers who
oversee a variety of housing types, number of units, and locations.
These research results are unweighted and statistically significant
at a 95% confidence level within ±9.43 percentage points based on
calculated error margin. Please note some chart percentages may not
add up to 100% due to rounding or multiple answers being
accepted.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with
over 13,000 associates operating in more than 30 countries. We make
trust possible by ensuring each person is reliably represented in
the marketplace. We do this with a Tru™ picture of each person: an
actionable view of consumers, stewarded with care. Through our
acquisitions and technology investments we have developed
innovative solutions that extend beyond our strong foundation in
core credit into areas such as marketing, fraud, risk and advanced
analytics. As a result, consumers and businesses can transact with
confidence and achieve great things. We call this Information for
Good® — and it leads to economic opportunity, great experiences and
personal empowerment for millions of people around the
world. http://www.transunion.com/business
Contact |
Dave
Blumberg |
|
TransUnion |
E-mail |
david.blumberg@transunion.com |
Telephone |
312-972-6646 |
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