Tide evo, a Revolutionary New Tile Form a Decade in the Making, is Now Available Exclusively in Colorado
02 Aprile 2024 - 2:00PM
Business Wire
A decade in the making, Tide evo brings design,
convenience and breakthrough innovation together for the ultimate
clean
Tide, America's #1 trusted laundry detergent brand, is excited
to announce that Tide evo, a revolutionary laundry tile
representing a new chapter in laundry care, is now available
exclusively at store shelves in Colorado. Tide evo was recently
unveiled at SXSW 2024, marking a significant leap in laundry
innovation driven by consumer insights. In an era where convenience
and superiority are not just desired but expected, Tide has
listened to consumers' voices, shaping the development of Tide evo.
This new form emerges as a direct response to the call for a
laundry solution that is lighter, faster and simpler – embodying
the shift towards more consumer-first product innovation.
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evo has the unbeatable cleaning power of
Tide and replaces the plastic packaging with ready-to-recycle
paperboard. (Photo: Business Wire)
Tide evo heralds a new chapter in laundry's evolution, tracing
our lineage from soap to detergents to powders to liquids to PODS,
and now, to fiber tiles – the form of the future. Rooted in
addressing consumers' everyday challenges, Tide evo emerges as a
pinnacle of innovation, seamlessly blending a reduction in effort
and environmental impact of laundry. It underscores Tide's journey
of reinvention every decade, now presenting laundry tiles as the
next significant leap, ensuring laundry day becomes less of a chore
and more of a delight, while continuing Tide's commitment to
contribute positively to the planet and deliver superior
cleaning.
"Today marks a significant milestone for Tide, as we launch Tide
evo in Colorado, marking a new phase of innovation in laundry
care," stated Sundar Raman, Chief Executive Officer, P&G Fabric
& Home Care. "Tide evo embodies over a decade of research and
development, signifying a major advancement in how we approach
cleanliness and efficiency in our daily lives."
Innovative Design for the 21st Century
Tide evo, the culmination of years of extensive research and
development, introduces a revolutionary laundry tile form – unlike
anything offered in laundry today. This new category of clean
leverages tens of thousands of minuscule fibers, creating layers of
soap without unnecessary liquid and fillers. Its instant activation
in water ensures efficient cleaning.
Unmatched Cleaning Superiority
Tide evo is the first detergent to incorporate six powerful
layers of 100 percent concentrated cleaning ingredients in each
fiber, offering superior cleaning power. Tide evo is five times
more effective at removing common stains than the leading
competitive brand bargain detergent, delivering on the Tide promise
of superior cleaning in the newest evolution in laundry.
Innovation at its Core
Tide evo is manufactured in a facility powered by renewable
energy and features Forest Stewardship Council™ certified
recyclable paper packaging, eliminating the need for a traditional
plastic bottle. The lightweight laundry tile is designed for cold
water washing, enabling you to save up to 90 percent energy
compared to washing in hot water cycles.
Tide evo will be available at retailers in Colorado beginning
April 2024 and with expanding national availability later this
year.
*Tide is Consumers' #1 trusted laundry detergent brand in
BrandSpark survey.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
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Henry Molski - molski.hd@pg.com Nicole Tarko -
Ntarko@hellommc.com
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