WEST ELM DEBUTS SECOND COLLECTION WITH LIFESTYLE BRAND RHODE FOR SUMMER 2024
03 Giugno 2024 - 3:00PM
Business Wire
New collection features expanded assortment
following success of summer 2023 collaboration
Global design company, West Elm, a portfolio brand of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, announced
today the expansion of the collaboration with popular fashion
brand, RHODE. A follow up to the successful debut of the RHODE for
West Elm collaboration which launched in May of 2023, the new
collection features 120 pieces including a relaunch of past
favorites combined with new textiles, tabletop pieces, lighting,
decorative accessories, bath, rugs and a collection of items
designed for college dormitories.
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RHODE + West Elm (Photo: West Elm)
“We are so pleased to bring back RHODE + West Elm," says Day
Kornbluth, President at West Elm. “The new collection includes the
most-loved pieces from last year along with new fresh prints and
patterns for a bright summer assortment.”
RHODE Creative Director and Co-Founder, Purna Khatau adds, “The
new collection allowed us to continue our exploration into new
mediums by embedding the playful, carefree RHODE spirit into even
more decor staples that we can't wait to mix and match. We are so
excited to build upon the success of last year’s collection.
Continuing our collaboration with the West Elm team has been such a
pleasure.”
RHODE Co-Founder Phoebe Vickers states, “This year we worked
with West Elm to bring a bigger vision to life, finding new ways to
infuse our brand DNA into the home. We included our signature RHODE
prints alongside new motifs—this time on wallpaper, lighting and
more.”
RHODE’s archival prints are featured throughout the assortment;
key items from the collaboration include the Wiggle Round Pillow
($39), the Begonia Napkin Set ($40), the Begonia Shower Curtain
($45), and the Wiggle Mug and Cereal Bowl Sets ($52 each).
To learn more about RHODE + West Elm please visit:
www.westelm.com/rhode.
The new RHODE + West Elm collection will be available for
purchase in Canada beginning on June 3rd at
www.westelm.ca/rhode.
Be the first to see the new collection by following @westelm and
@shoprhode.
ABOUT WEST ELM
Born in Brooklyn in 2002, West Elm is a global design company
dedicated to transforming people’s lives and space through
creativity, style, and purpose. We create original, modern, and
affordable home decor, and curate a global selection of local,
ethically sourced, and Fair Trade Certified™ products available
online and in 100+ stores worldwide.
We are a part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s
largest digital-first, design-led and sustainable home retailer,
and participate in The Key Rewards, a free-to-join loyalty program
that offers members exclusive benefits across the fleet of
best-in-class brands.
ABOUT RHODE
RHODE is a lifestyle brand founded by former college roommates
and best friends Purna Khatau and Phoebe Vickers. RHODE was born
out of a meditation on what it means to get dressed with beauty,
confidence and ease. Inspired by faraway travels and beauty in the
everyday, the collection elegantly balances vibrant prints, bold
colors and timeless silhouettes. Each piece is crafted with intent
and infused with joy, providing those who wear RHODE with a sense
of ease and carefree confidence. RHODE is sold globally and at
shoprhode.com. For more information visit shoprhode.com.
WSM-PR
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Jess Ward Jward11@wsgc.com
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