REACH
Audioboom Group
plc
("Audioboom" or the "Company")
Sounder Partnership Adds AI
to Showcase Marketplace
Audioboom (AIM: BOOM), the leading
global podcast company, is pleased to announce a new partnership
with Sounder, which will provide artificial intelligence (AI) to Showcase,
the Company's global advertising marketplace.
Sounder's AI capabilities will be
integrated into Showcase, giving brands who utilise the marketplace
enhanced opportunities to maximise their podcast advertising
spend.
The AI-powered Showcase marketplace
will offer contextual ad targeting and brand safety controls,
imperative in the continued expansion of Audioboom's work with
global blue-chip brands.
Showcase will use AI to pinpoint
topics of conversation within podcasts, then offer targeted ad
placements to relevant brands. This contextual ad targeting will
create premium value for advertisers and content
creators.
Showcase will also use AI to provide
brands with safety and suitability guidance, by identifying content
that aligns with a brand's values and risk thresholds ensuring
their ad campaigns are delivered at a high standard.
The Sounder integration works at
scale, with inventory of more than 10 billion impressions across
8,000 podcasts set to utilise the technology through Showcase this
year.
Audioboom expects the introduction
of AI capabilities in Showcase to further boost the expansion of
the automated marketplace. In 2024 Showcase revenue grew by more
than 56%, and as the Company's highest gross margin revenue
product, its growth will be key to our ongoing success.
Stuart Last, CEO of Audioboom,
commented: "Showcase and Sounder are a perfect match,
and I'm excited about the positive value this alliance will bring
to our advertisers and podcast creators. AI will supercharge our
platform in the coming years as we develop a more sophisticated
product that meets the needs of our global blue-chip brand
partners."
Enquiries
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Audioboom Group plc
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Stuart Last, Chief Executive
Officer
Brad Clarke, Chief Financial
Officer
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Tel: +44(0)300 303 3765
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Cavendish Capital Markets Ltd (Nominated Adviser and
Broker)
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Tel: +44(0)20 7220 0500
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Jonny Franklin-Adams/Elysia Bough/Rory Sale
(Corporate Finance)
Harriet Ward (ECM)
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About Audioboom
Audioboom is a global leader in
podcasting - our shows are downloaded 100 million times each month
by 38 million unique listeners around the world. Audioboom is
ranked as the fourth largest podcast publisher in the US by Triton
Digital.
Audioboom's ad-tech and monetisation
platform underpins a scalable content business that provides
commercial, distribution, marketing and production services for a
premium network of top tier podcasts. Key partners include the
official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation',
'True Crime Obsessed' (US), 'The Tim Dillon Show' (US), 'No Such
Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).
Audioboom operates internationally,
with global partnerships across North America, Europe, Asia and
Australia. The platform distributes content via Apple Podcasts,
YouTube, Spotify, Pandora, Amazon Music, Google Podcasts,
iHeartRadio, Facebook and Twitter as well as a partner's own
websites and mobile apps.
For more information, visit
audioboom.com.
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