REACH
Audioboom Group
plc
("Audioboom" or the "Company")
UK Creator Network Growth and
Expansion of UK Sales Team
Audioboom (AIM: BOOM), the leading
global podcast company, is pleased to announce new and renewed UK
creator partnerships, and the hiring of a key UK-focused sales
executive.
UK
Creator Network Growth
The multi-award-winning comedy
podcast, No
Such Thing As A Fish, has expanded its long-standing partnership with Audioboom,
while new content partnerships with Hat Trick Productions (the
company behind Have I Got News For
You) and hit football podcast Filthy
@ Five, will further bolster
Audioboom's British content network.
No Such Thing As A
Fish has grown into a cultural
phenomenon, with over 550 episodes and half a billion downloads
since its debut in 2014. Through this multi-year partnership
extension Audioboom will continue to power the global distribution
of the show and provide monetisation services through premium
advertising products and Showcase, its global ad-tech
marketplace.
Hat Trick Productions bring their
growing slate of critically acclaimed podcasts to the Audioboom
Creator Network, including
Whistle Through The Shamrocks, The
Real Sex Education and
In The News This Week, the official Have I Got News
For You podcast.
Filthy @ Five is a leading
football podcast from Filthy Fellas with the video version of the
show being viewed more than five million times on YouTube in 2024.
Audioboom will further develop its monetisation products for video
podcasting through the partnership.
UK
Sales Team Expansion
Following the hiring of Shaun
Wilson, Vice President of UK Sales, in April 2024, to further
support the development of Audioboom's UK business, Liv Suco joins
the Company as Senior Account Director.
Liv Suco is a seasoned podcast sales
executive with a remit to develop brand partnerships at major
advertising agencies in the UK - she previously worked at Global
Media and Entertainment as well as Sony Music Entertainment.
Audioboom continues to invest in its sales operation to ensure it
extracts maximum value for its creator partners and
investors.
Stuart Last, CEO of Audioboom,
commented: "The UK podcast industry is projected to
experience substantial growth and we are committed to
strategically increasing our market share in the near future. No
Such Thing As A Fish is a podcasting masterpiece, and the extension
of our partnership sets the tone for our UK growth plans. I'm
pleased to welcome HatTrick and Filthy @ Five to our network, and
I'm confident that Liv will play a major role in our future UK
success."
Anna Ptaszynski, No Such Thing As A
Fish host, commented:
"Researching and hosting No Such Thing As A Fish is probably one of the
most fun jobs in the world, however without Audioboom, it wouldn't
be a job, it'd be a very time-consuming hobby that would have left
us all destitute by now. They're brilliant to work with, they keep
roofs over our nerdy heads and they're a big part of the reason our
weird facts have reached so many ears worldwide. Long may that
continue."
Liv
Suco, Senior Account Director at Audioboom,
commented: "Podcasting has evolved into
a must-have on any media plan, and Audioboom is perfectly
positioned to ensure brands can harness the full potential of
podcasting in the UK. I'm looking forward to developing bespoke,
creative podcast campaigns that stand out and deliver lasting
impact for my clients."
Enquiries
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Audioboom Group plc
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Stuart Last, Chief Executive
Officer
Brad Clarke, Chief Financial
Officer
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Tel: +44(0)300 303 3765
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Cavendish Capital Markets Ltd (Nominated Adviser and
Broker)
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Tel: +44(0)20 7220 0500
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Jonny Franklin-Adams/Elysia Bough/Rory Sale
(Corporate Finance)
Harriet Ward (ECM)
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About Audioboom
Audioboom is a global leader in
podcasting - our shows are downloaded 100 million times each month
by 38 million unique listeners around the world. Audioboom is
ranked as the fourth largest podcast publisher in the US by Triton
Digital.
Audioboom's ad-tech and monetisation
platform underpins a scalable content business that provides
commercial, distribution, marketing and production services for a
premium network of top tier podcasts. Key partners include the
official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation',
'True Crime Obsessed' (US), 'The Tim Dillon Show' (US), 'No Such
Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).
Audioboom operates internationally,
with global partnerships across North America, Europe, Asia and
Australia. The platform distributes content via Apple Podcasts,
YouTube, Spotify, Pandora, Amazon Music, Google Podcasts,
iHeartRadio, Facebook and Twitter as well as a partner's own
websites and mobile apps.
For more information, visit
audioboom.com.
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