Coles Supermarkets becomes the first retailer
in the Asia Pacific region to
deploy Caper Carts, Instacart's AI-powered smart
trolleys
SAN
FRANCISCO and MELBOURNE,
Australia, Nov. 12, 2024 /PRNewswire/ -- Instacart
(NASDAQ: CART), the leading grocery technology company in
North America, and Coles
Supermarkets (ASX: COL), one of Australia's leading retailers, today announced
that Caper Carts, Instacart's AI-powered smart trolleys, will be
coming to Melbourne, starting in
early 2025 with its Richmond Traders location in Victoria. This milestone launch with Coles
Supermarkets in Australia marks
Instacart's first retail partnership that brings Caper Carts to the
APAC region.
To get started, customers can grab a smart trolley at the
store's entrance and start shopping. Caper Carts are equipped with
AI, cameras, and a built-in scale, which work together to
automatically recognize items as they are added to the trolley.
Caper Carts enable customers to bag as they shop and watch their
running total – similar to an online shopping experience. At the
end of their shopping, customers can checkout directly from the
trolley.
Caper Carts will sync to Coles' Flybuys rewards program,
allowing customers to earn points as they shop. Customers can scan
their Flybuys card or Coles app to instantly access personalized
offers and view in-store specials on the trolley's digital screen.
Equipped with gamified capabilities, customers will also have the
chance to win discounts by spinning a digital wheel on the
trolley's screen at checkout.
"As the first retailer in Australia to introduce AI-powered trolleys,
we're excited to offer our customers a convenient and engaging way
to shop in-store, helping them save time, manage their budget, and
checkout faster – or at their own pace," said Coles Chief Digital
Officer, Ben Hassing. "The Coles
smart trolley illustrates our omnichannel approach, leveraging
digital capabilities to enrich the in-store experience. We are
committed to testing and learning through innovative solutions to
make sure we are delivering on customer needs, increasing
convenience, and helping customers discover more value through
their shop at Coles."
"Instacart has spent the last decade enabling retailers with the
technologies they need to better serve their customers any way they
choose to shop. We're now bringing personalization and convenience
into the store and delivering technologies that power an
omnichannel experience for grocers of all sizes and markets," said
David McIntosh, Chief Connected Stores Officer at Instacart.
"As we expand our international ambitions, we're proud to partner
with Coles Supermarkets to bring Caper Carts to Australia for the first time and look forward
to offering Coles' customers an even more personalized and seamless
in-store shopping experience."
Caper Carts are more than just a shopping trolley. As a smart
trolley, Caper Carts enable retailers to offer their customers a
way to save money on food and grocery essentials, while offering a
delightful shopping experience as they shop the store aisles. In
the US, customer reception to Caper Carts has been strong with
customers offering a net promoter score of more than 70 at ramped
locations – in line with some of the world's most loved brands.
Caper Carts are part of Instacart's Connected Stores suite of
technologies, built to help grocers bridge the online and in-store
shopping experience.
To learn more about Instacart's Caper Carts and Connected
Stores, visit
www.instacart.com/company/retailer-platform/connected-stores.
To learn more about Coles Supermarkets, visit
https://www.colesgroup.com.au/news/
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com. Maplebear Inc. is the
registered corporate name of Instacart.
About Coles Supermarkets
Coles is one of Australia's leading retailers, with more than
1,800 supermarkets and liquor stores nationally. Coles employs more
than 120,000 team members, engages with more than 8,000 suppliers,
and welcomes millions of customers through its store network and
digital platforms every week. Coles' purpose is to help Australians
eat and live better every day.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/instacart-and-coles-supermarkets-to-launch-smart-trolleys-in-australia-302302500.html
SOURCE Instacart
