The lifestyle accessories company is deploying
the NewStore mobile POS to modernize the retail experience across
hundreds of locations in 19 countries
BOSTON and RICHARDSON, Texas, Nov. 28,
2023 /PRNewswire/ -- NewStore, a modular,
mobile-first omnichannel cloud platform for retail brands
worldwide, today announced Fossil Group, Inc. (NASDAQ: FOSL)
is now using the company's technology globally to reimagine the
shopping experience across its Fossil, Fossil Outlet, and Watch
Station stores. The lifestyle accessories company has replaced
its legacy store solution with the NewStore mobile
point-of-sale (mPOS), which will be live in hundreds of
locations across 19 countries once the project is complete.
With NewStore, Fossil Group has put an app-powered, digitally
connected retail experience in the hands of its associates,
allowing them to assist and check out customers anywhere on the
store floor with a mobile device.
"The NewStore platform is a significant leap in Fossil Group's
mission to deliver a seamless and unified customer experience. Its
mobility is a game-changer, allowing associates to transact
everywhere the customer is shopping within the retail store," said
Fossil Group's Robin Beighley, Vice
President - North America Stores. "The ease and consistency of the
check-out experience has resulted in quick adoption by teams and
stronger conversion rates. NewStore's innovative cloud-based
solution establishes the foundation for rapid digital growth and
optimization of our holistic customer journey."
By replacing its legacy, on-premise system with NewStore, Fossil
Group has unlocked the benefits of a global, fully cloud-based POS.
The company continues to implement the platform across its fleet of
stores seamlessly, and deploying NewStore at new locations in the
future will be almost as easy as shipping a box of smartphones.
"NewStore represents a significant, strategic partner for Fossil
on our continued journey to invest in the retail and omnichannel
experience. With its seamless integrations and intuitive mobile
interface, their platform has energized our retail teams and added
immediate value as we continue to move forward with our global
deployment," added Steve Richards,
Senior Vice President and Chief Information Officer, Fossil
Group.
Once the project is complete, associates can access all order
and inventory data across the business, further simplifying the
checkout experience and increasing customer engagement. NewStore
will also support omnichannel flows, such as remote selling, store
fulfillment, endless aisle, buy online pickup in-store (BOPIS), and
buy online return in-store (BORIS). Additionally, because NewStore
has pre-built integrations with the Salesforce suite of
products, Fossil Group can extend its recent investments in
Commerce Cloud, Marketing Cloud, and Service Cloud to its
stores.
"Delivering a seamless connected commerce experience across
borders requires a partner with the expertise and worldwide
infrastructure to make it happen," said Stephan Schambach, Founder and CEO, NewStore.
"NewStore is the only platform built to help companies navigate and
scale complex digital transformations on a global scale. With
rollouts across more than 50 countries, we have the proven capacity
to support Fossil Group's needs and bring elevated, consistent
experiences to all of their stores worldwide."
To learn more about the NewStore Omnichannel Platform, and to
request a demo, visit:
https://www.newstore.com/
About Fossil Group, Inc.
Fossil Group, Inc. is a
global design, marketing, distribution, and innovation company
specializing in lifestyle accessories. Under a diverse portfolio of
owned and licensed brands, our offerings include watches, jewelry,
handbags, small leather goods, belts, and sunglasses. We are
committed to delivering the best in design and innovation across
our owned brands, Fossil, Michele, Relic, Skagen, and Zodiac, and
licensed brands, Armani Exchange, Diesel, DKNY, Emporio Armani,
kate spade new york, Michael Kors and Tory
Burch. We bring each brand story to life through an
extensive distribution network across numerous geographies,
categories, and channels. Certain press releases and SEC filing
information concerning the Company are also available at
www.fossilgroup.com.
About NewStore
NewStore provides
Omnichannel-as-a-Service for retail brands worldwide that want to
accelerate their digital transformation. Built with MACH
principles, NewStore allows brands to easily deliver amazing
shopping experiences that store associates and consumers love. Its
mobile-first, modular cloud platform includes POS, order
management, clienteling, inventory, and consumer apps. NewStore
customers such as Burton, Faherty
Brand, G-Star RAW, Marine
Layer, Roots Canada, UNTUCKit, and Vince benefit from the
most complete, global omnichannel retail solution available — now
supercharged with Tap to Pay on iPhone. The company is backed by
General Catalyst, Activant Capital, and Salesforce Ventures. Learn
more at www.newstore.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/fossil-group-selects-newstore-omnichannel-platform-to-transform-its-shopping-experience-globally-301998738.html
SOURCE NewStore, Inc.
