Multi-year partnership offers SoFi Plus members
exclusive access and premium benefits enhancing the fan
experience
SoFi Technologies, Inc. (NASDAQ: SOFI), has announced a
multi-year partnership as the official bank and first presenting
sponsor of the Country Music Association’s CMA Fest, the world’s
largest and longest-running country music festival. This marks
SoFi’s first music partnership, embracing the genre’s surging
popularity.1
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the full release here:
https://www.businesswire.com/news/home/20250326956689/en/
CMA Fest Presented by SoFi Official
Logo
CMA Fest presented by SoFi will celebrate its 52nd year in
Nashville, Tennessee from June 5-8, 2025. This year, SoFi is
enhancing the fan experience for SoFi Plus members. They’ll enjoy
exclusive perks, including access to a members-only lounge, presale
ticket access to single-night CMA Fest tickets, the VIP Riverfront
Retreat experience, and early access to presale tickets for CMA
Fest 2026. SoFi debit and credit cardholders can also enjoy 25%
cash back rewards on eligible food, drinks, and official
merchandise up to $200.
“We're thrilled to partner with CMA and bring to life SoFi's
mission of helping people achieve financial independence to realize
their ambitions. CMA has a rich legacy of bringing artists and fans
together and championing the next generation of country music,
making it an incredible platform to introduce more people to SoFi
as the next generation of banking and financial services,” said
Lauren Stafford Webb, CMO at SoFi. “Our partnership will create an
unforgettable experience for new and existing SoFi members both
live and over broadcast, as we celebrate and reward fans
nationwide. Together, we hope to create something that inspires,
connects, and encourages people to achieve their ambitions.”
“SoFi’s commitment to empowering its members at every stage of
life aligns naturally with CMA’s mission to support and elevate the
Country Music community. As we welcome SoFi to CMA Fest in this new
capacity, we look forward to working together to enhance the fan
experience while celebrating the connections that make Country
Music so special,” said Sarah Trahern, CEO at the Country Music
Association. “Country Music has a unique way of bringing people
together across generations, and CMA Fest is a testament to that
tradition. Just as CMA is dedicated to serving our members, SoFi’s
presence at the festival reflects their commitment to those they
support, making this an organic and exciting collaboration.”
In 2024, the festival welcomed an estimated 90,000 daily
attendees from all 50 states and nearly 50 countries. As part of
the multi-channel integration, SoFi will be the presenting
broadcast and streaming partner for the “CMA Fest” broadcast
special, featuring highlights from the biggest acts in Country
Music captured at the festival’s Nissan Stadium main stage. The
special is scheduled to air on ABC this summer, with streaming
available the next day on Hulu; broadcast details will be announced
in the coming weeks.
“Music and storytelling are timeless forces that bring people
together, and CMA Fest captures that magic. SoFi’s involvement will
further elevate the festival experience, building on today’s
vibrant community inspired by live performance,” said John
Campbell, SVP, Entertainment and Streaming Solutions, Disney
Advertising. “As the leader in live and home to the festival for 20
years, this collaboration will further unite generations of music
fans through a special shared celebration in anticipation of
Country music’s biggest night.”
CMA Fest joins SoFi’s roster of iconic entertainment
partnerships as the official bank of the NBA, the official naming
rights sponsor of SoFi Stadium, the home of the Los Angeles Rams
and Chargers, and recently named the presenting partner of TGL, the
new tech-forward, primetime, team golf league developed by Tiger
Woods and Rory McIlroy’s TMRW Sports.
Become a SoFi Plus member and stay up-to-date on all festival
perks here. For the official lineup and to purchase CMA Fest
tickets, visit CMAfest.com.
_______________
1 Luminate, “Shifts in Country
Consumption” (April 4, 2023)
About SoFi
SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for
digital financial services on a mission to help people achieve
financial independence to realize their ambitions. The company’s
full suite of financial products and services helps 10 million SoFi
members borrow, save, spend, invest, and protect their money better
by giving them fast access to the tools they need to get their
money right, all in one app. SoFi also equips members with the
resources they need to get ahead – like credentialed financial
planners, exclusive experiences and events, and a thriving
community – on their path to financial independence.
SoFi innovates across three business segments: Lending,
Financial Services – which includes SoFi Checking and Savings, SoFi
Invest, SoFi Credit Card, SoFi Protect, and SoFi Insights – and
Technology Platform, which offers the only end-to-end vertically
integrated financial technology stack. SoFi Bank, N.A., an
affiliate of SoFi, is a nationally chartered bank, regulated by the
OCC and FDIC and SoFi is a bank holding company regulated by the
Federal Reserve. The company is also the naming rights partner of
SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles
Rams. For more information, visit SoFi.com or download our iOS and
Android apps.
©2025 SoFi Technologies, Inc. All rights reserved.
SOFI-F
Disclosures
CMA Fest Riverside Retreat: The CMA Fest is provided by Country
Music Association, Inc. and not by SoFi or any of its affiliates.
Availability, terms, and conditions are subject to change at the
discretion of the benefit provider. Please review the provider’s
terms of service at https://www.cmaworld.com/terms/. A limited
number of pre-sale tickets are available to SoFi Plus members on a
first-come, first-served basis, and may not be accessible to all
members. To purchase tickets, use the Riverside Retreat code
provided to you via email. The code is intended only for SoFi Plus
members, and only you may use the code. Taxes and fees apply and
are processed through the third-party ticket seller, Ticketmaster,
see their terms of use here.
CMA Fest Single-Night Tickets: The CMA Fest is provided by
Country Music Association, Inc. and not by SoFi or any of its
affiliates. Availability, terms, and conditions are subject to
change at the discretion of the benefit provider. Please review the
provider’s terms of service at https://www.cmaworld.com/terms/. A
limited number of pre-sale tickets are available to SoFi Plus
members on a first-come, first-served basis, and may not be
accessible to all members. To purchase tickets, use the Single
Night code provided to you via email. The code is intended only for
SoFi Plus members, and only you may use the code. Taxes and fees
apply and are processed through the third-party seller,
Ticketmaster, see their terms of use here.
SoFi Plus: SoFi Plus is a premium membership that gives members
access to our best APY, discounts, rewards, and more when they set
up Eligible Direct Deposit or pay the SoFi Plus Subscription Fee.
Benefits are subject to change and may not be available to
everyone. All terms and conditions
https://www.sofi.com/terms-of-use/#sofi-plus applicable to the use
of SoFi Plus apply. To learn more about SoFi Plus and available
benefits and terms, please see the SoFi Plus
https://www.sofi.com/sofi-plus/ page.
Member in-person experiences: Unless otherwise specified, you
must be a SoFi Plus member or guest of a SoFi Plus member to attend
a SoFi Member In-Person Experience (a “Member Experience”). By
signing up for a Member Experience, you acknowledge that SoFi may
record or photograph the Member Experience (including you, your
likeness and voice) and may use such recordings or photographs
publicly or privately in any form of media, including for
commercial purposes. By attending a Member Experience, you consent
to the recording and photographing of such Member Experience and
grant SoFi an unrestricted, perpetual, non-excluding, and
sublicensable license, to take, use, display, perform, distribute
or exploit for any lawful and commercial purpose any recordings or
photographs. By attending a Member Experience, you also agree that
you will make no monetary or other claim against SoFi for the use
of the recordings or photographs. If you do not agree, please do
not claim a ticket and do not attend the event. We believe our
community should be truly open for everyone. As such, we are
committing to providing a friendly, safe, and welcoming environment
for all regardless of gender, sexual orientation, disability, race,
ethnicity, national origin, age, or religion. View the SoFi
Experiences Code of Conduct.
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Media: PR@sofi.com
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