Continued partnership launches Raise the Bar
campaign for equal basketball tournament tune-ins from
March 17-April 6
TOGETHXR.com published a digital
map featuring bars where everyone can watch women's sports
LOS
ANGELES and COLUMBUS,
Ga., March 18, 2025 /PRNewswire/ -- As the
originator of the Everyone Watches Women's Sports™ mantra,
trailblazing media and commerce company TOGETHXR is once again
teaming up with Aflac – the leading provider of supplemental health
insurance in the U.S.1 – to increase women's sports
viewership during the height of the women's college basketball
season. Through their renewed partnership, TOGETHXR and Aflac
announced the launch of Raise the Bar, a campaign that
encourages bars around the country to pledge to show the NCAA
Women's Basketball Tournament on at least 50% of their TVs from
March 17-April 6.
As a part of the campaign, TOGETHXR and Aflac generated an
interactive digital map that serves as a guiding resource of bar
destinations across the country, where women's sports fans can
watch tournament action. The digital map will be available at
TOGETHXR.com and will be visible through featured posts on the
@TOGETHXR and @GETTOGETHXR Instagram accounts.
"TOGETHXR is proud to continue our partnership with Aflac,
united in our commitment to create spaces where everyone can come
together to celebrate women's sports," said Lauren Tolila, TOGETHXR's Head of Integrated
Marketing. "Whether lifelong fans or newcomers to the game, we're
dedicated to amplifying women athletes, their competitions and
their stories."
Last year, Aflac joined forces with TOGETHXR to expand coverage
and increase viewership of women's basketball. Through impactful
activations such as the NCAA-WBB Sweet Sixteen Watch Parties in
partnership with The Sports Bra (the first sports bar in
the United States dedicated to
women's sports), the WNBA All-Star Weekend's Queens of the Court Party and the Downward Duck
Social Series, this partnership has elevated the voices of female
athletes and brought fans closer to the game.
"At Aflac, we are proud to champion women's sports and help
amplify the momentum of women's college basketball," said Aflac's
Senior Vice President and Chief Marketing Officer Garth Knutson. "Through our continued
partnership with TOGETHXR, we're creating more opportunities for
fans to gather, cheer and celebrate the incredible talent on the
court. By increasing visibility and accessibility, we're excited to
fuel the growing energy and passion around the game."
TOGETHXR and Aflac have also partnered on X Marks the Spot,
presented by Aflac — an informational hub highlighting every sports
bar across the country dedicated to celebrating women's sports.
For more information on Raise the Bar or X Marks the Spot,
please visit TOGETHXR.com.
ABOUT AFLAC INCORPORATED
Aflac Incorporated
(NYSE: AFL), a Fortune 500 company, has helped provide financial
protection and peace of mind for nearly seven decades to millions
of policyholders and customers through its subsidiaries in the U.S.
and Japan. In the U.S., Aflac is
the No. 1 provider of supplemental health insurance
products.1 In Japan,
Aflac Life Insurance Japan is the leading provider of cancer and
medical insurance in terms of policies in force. The company takes
pride in being there for its policyholders when they need us most,
as well as being included in the World's Most Ethical Companies by
Ethisphere for 18 consecutive years (2024) and Fortune's World's
Most Admired Companies for 23 years (2024). In addition, the
company became a signatory of the Principles for Responsible
Investment (PRI) in 2021 and has been included in the Dow Jones
Sustainability North America Index (2024) for 11 years. To find out
how to get help with expenses health insurance doesn't cover, get
to know us at aflac.com or aflac.com/español. Investors may
learn more about Aflac Incorporated and its commitment to corporate
social responsibility and sustainability at
investors.aflac.com under "Sustainability."
1 LIMRA 2023 U.S. Supplemental Health Insurance Total
Market Report
Media contact: Adrienne
Bentley, abentley@aflac.com
Analyst and investor contact: David A. Young, 706-596-3264, 800-235-2667 or
dyoung@aflac.com
Aflac WWHQ | 1932 Wynnton Road | Columbus, GA 31999
ABOUT TOGETHXR
TOGETHXR is the fastest growing, most
popular, and most engaging women's sports brand. The trailblazing
media and commerce company has generated more than $6 million in revenue from its trademarked slogan
and product line that boldly state an undeniable truth: "Everyone
Watches Women's Sports." Co-founded by sports media veteran
Jessica Robertson alongside four of
the world's greatest professional athletes: Alex Morgan, Chloe
Kim, Simone Manuel, and
Sue Bird, TOGETHXR focuses on rich
storytelling rooted in lifestyle and youth culture. TOGETHXR
highlights a diverse and inclusive community of game-changers,
culture shapers, thought leaders, and barrier breakers—finding and
sharing the stories of women doing the same. As one of the most
compelling platforms for women in sports and culture, TOGETHXR's
in-house production studio has developed a slate of premium
scripted and unscripted content, streaming on platforms such as
Amazon Prime and FuboTV among others. In 2023, TOGETHXR was
recognized as one of Fast Company's Most Innovative Companies. More
information is available at TOGETHXR.com.
Media contact: press@togethxr.com
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SOURCE TOGETHXR
