Fusing High-Performance Technology with
Timeless Style, AHNU Is Designed For Those Always Moving
Forward
GOLETA,
Calif., March 5, 2024 /PRNewswire/ -- AHNU®, a
division of Deckers Brands (NYSE: DECK), launches today and
introduces the star of its inaugural capsule, the Sequence 1
sneaker. Guided by the fusion of performance and aesthetic, AHNU
enters the market with the introduction of timeless designs that
feature cutting-edge technologies crafted for all-day wear and
catered to those who live one step ahead.
The AHNU Sequence 1 was created for individuals who thrive in
the pursuit of their goals, aiming to inspire them to not just meet
but surpass limitations. Every pair of AHNU sneakers reflects the
belief that style and performance can coexist harmoniously.
Embracing innovative materials and processes, AHNU is dedicated to
fusing the benefits of high-performance technologies with timeless
styles.
"AHNU was born out of a vision to redefine the narrative of
footwear by creating a super sneaker brand that transcends
functionality, blending style and innovation seamlessly," said
Dave Powers, Deckers Brands
President & CEO. "We take a consumer centric approach to
aspirational design, inspired by those who are always on the go and
have a need for all day versatility and performance. We are
committed to pushing the boundaries of materials, innovation, and
design to bring the next great solution in footwear to the
world.
AHNU was developed by a team of passionate and dedicated shoe
designers, leveraging talent behind iconic brands UGG and HOKA, as
well as the Deckers X Lab innovation hub. As a part of Deckers
Brands, known for engineering shoes with ultimate performance and
style, AHNU operates on the forefront in design, development, and
production.
AHNU's first capsule will contain the Sequence 1 sneakers,
pairing vintage silhouettes with modern performance materials
designed to be a go-to daily companion. Crafted with a high
rebound, durable PEBA foam, the Sequence 1 ensures a stable and
smooth stride. Its innovative design includes a responsive
carbon-fiber plate that allows wearers to comfortably roll through
their day, every day. AHNU's first capsule showcases a commitment
to blending form and function, empowering individuals to move
through life with unmatched comfort, style, and
confidence.
The AHNU Sequence 1, will be available in low, mid, and
high variations, each priced at $225,
$240, and $255, respectively. These models are currently
available at select premium retailers in the New York marketplace and will be available for
purchase online starting March
14. Explore these styles now at ahnu.co.
About AHNU
AHNU®, founded by the creative minds behind
UGG® and HOKA®, is dedicated to reshaping the future of footwear
with an emphasis on style and innovation. Designed in California, AHNU is pushing boundaries by
fusing the benefits of high-performance technology with timeless
style crafted for all-day wear.
About Deckers
Deckers Brands is a global leader
in designing, marketing and distributing innovative footwear,
apparel and accessories developed for both everyday casual
lifestyle use and high performance activities. The Company's
portfolio of brands includes UGG®, Koolaburra®, HOKA®, Teva®,
Sanuk®, and AHNU®. Deckers Brands products are sold in more than 50
countries and territories through select department and specialty
stores, Company-owned and operated retail stores, and select online
stores, including Company-owned websites. Deckers Brands has 50
years of history building niche footwear brands into lifestyle
market leaders attracting millions of loyal consumers globally. For
more information, please visit www.deckers.com.
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SOURCE Deckers Brands
