"This is Beyond" Acquisition Bolsters
Emerald's Strategic Growth with Diverse Portfolio of Seven Luxury
Travel Events
Emerald Holding, Inc (NYSE:EEX) ("Emerald" or the "Company")
announced its agreement to acquire the London-based This is Beyond,
a leading producer of seven premier business-to-business (B2B)
events in the experiential and luxury travel industry. The
acquisition, which is expected to close in the second quarter,
aligns with Emerald's strategic plan to diversify and optimize its
portfolio by targeting high-growth markets with leading brands,
reinforcing its leadership in dynamic sectors and driving forward
its strategic growth initiatives.
Since its founding in 2009, This is Beyond has built a strong
reputation in the $1.3 trillion luxury travel market through its
ability to create one-of-a-kind, exclusive experiences that meet
the rising demand for high-end travel. Known for its emphasis on
sustainability, design, and premium brands, This is Beyond curates
specialized events that connect elite travel designers, global tour
operators, and in-house travel managers.
"Expanding into the luxury and experiential travel sectors
aligns with our strategy of portfolio optimization and improving
Emerald’s top-line growth,” said Hervé Sedky, President & CEO
of Emerald. "Entering this sector is an exciting opportunity for
Emerald, and we are thrilled to welcome This is Beyond into our
portfolio of world-class brands and events. By combining This is
Beyond’s expertise with Emerald’s strengths in innovation, market
leadership, and in-person experiences, we will elevate our
offerings, reinforce our presence in high-value markets, and
deliver exceptional ROI to our customers."
"This is an incredibly exciting moment for This is Beyond. As a
leader in the luxury travel event space, we've been fiercely
independent since 2009, and I'm immensely proud of what we've
built. Now, as we look to the next iteration of our growth, joining
Emerald provides us with all the support we need to scale our
vision and deliver even more exceptional experiences for our
communities. I'm confident that together, we'll reach new heights
and continue to push the boundaries of what's possible in the
industry. While we embark on this next chapter, I remain fully
committed to This is Beyond and ensuring that our mission, values,
and spirit continue to thrive,” said Serge Dive, CEO &
Founder.
Following the acquisition, all the This is Beyond employees will
become part of Emerald, including This is Beyond’s founder, Serge
Dive. The This is Beyond team’s creativity and innovative approach
to creating and running events that cater to the unique needs of
luxury travel businesses, combined with Emerald’s extensive
resources, is expected to elevate service delivery and customer
engagement, strengthening the impact of This is Beyond’s events
across the luxury travel sector.
The complete portfolio of This is Beyond events that will
come under Emerald’s ownership include:
PURE Life Experiences - Marrakech, Morocco - fourteenth edition
in September 2025. Focused on the high-end experiential travel
sector.
LE Miami - Miami, Florida, USA - eleventh edition in May 2025.
Focused on the high-end contemporary travel sector and catering to
a creative end consumer base.
We Are Africa - Cape Town, South Africa - tenth edition in May
2025. The world’s largest marketplace fully dedicated to the
high-end African travel sector.
We Are Africa North America – Sundance, Utah, USA - sixth
edition in October 2025. Focused on supporting high-end travel from
North America to Africa.
Further East - Bali, Indonesia - sixth edition in November 2025.
An outbound travel show for the high-end APAC travel region.
Do Not Disturb – Borgo Egnazia, Italy - fourth edition in
November 2024. Focused on private and exclusive travel experiences,
such as private yachts, planes and villas.
Specialists in Entertainment Travel - New Orleans, Louisiana,
USA - fourth edition in November 2025. A show addressing the
fast-growing luxury entertainment travel sector.
About Emerald:
Emerald Holding, Inc. is the largest U.S.-based B2B event
organizer, empowering businesses year-round by expanding meaningful
connections, developing influential content, and delivering
powerful commerce-driven solutions. As the owner and operator of a
curated portfolio of B2B events spanning trade shows, conferences,
B2C showcases and a scaled hosted buyer platform, Emerald also
delivers dynamic solutions across leading industries through its
robust content and e-commerce marketplace. Emerald is a trusted
partner for its thousands of customers, predominantly small and
medium-sized businesses, playing a pivotal role in driving ongoing
commerce through streamlined buying, selling, and networking
opportunities. Powered by an experienced team, Emerald is fostering
impactful engagement and delivering unparalleled market access with
a commitment to driving business growth 365 days a year. For more
information, please visit: www.emeraldx.com.
About This is Beyond Limited:
This is Beyond Limited is an innovative event production company
specialising in creating unforgettable experiences that captivate
and inspire the luxury travel market. Known for its cutting-edge
approach to event curation, This is Beyond has earned a reputation
for delivering high-impact experiences that leave lasting
impressions. We create events that reshape industries into inspired
communities one immersive experience at a time.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250317491617/en/
Emerald Media Contact: Beth Cowperthwaite, SVP,
Communications Beth.Cowperthwaite@emeraldx.com
This is Beyond Media Contact: CJ Holden, CMO
cj@thisisbeyond.com
Grafico Azioni Emerald (NYSE:EEX)
Storico
Da Mar 2025 a Apr 2025
Grafico Azioni Emerald (NYSE:EEX)
Storico
Da Apr 2024 a Apr 2025
