Estée Lauder, the flagship brand of The Estée Lauder Companies
Inc., announces its official launch in the U.S. Amazon Premium
Beauty store, bringing its high-performance skincare and makeup and
legendary fragrances to Amazon shoppers across the country. Amazon
customers can start shopping now at amazon.com/esteelauder. The
brand is also debuting a Virtual Foundation Tool, exclusive to
Amazon, at amazon.com/findyourdoublewear. This tool allows Amazon
customers to compare multiple shades of Estée Lauder foundation
virtually, find their shade, and add it right to their Amazon
shopping cart. When shopping Estée Lauder in the Amazon Premium
Beauty store, Prime members enjoy fast, free shipping on every
order.
“The launch of Estée Lauder in Amazon Premium Beauty marks a
huge milestone for our brand as we bring our high-performance
products and advanced skincare science to Amazon customers in the
U.S.,” said Justin Boxford, Global Brand President, Estée Lauder.
“We are excited to introduce our night science expertise, skin tone
authority and iconic fragrances to Amazon’s highly engaged,
multi-generational beauty community, providing them with an
elevated, high-touch experience to discover our best-in-class hero
products.”
From its new storefront, Amazon customers will be able to
discover, learn about and shop a wide range of best-selling and
trending Estée Lauder products including its beloved #1 foundation
in the U.S.*, Double Wear Stay-in-Place Makeup, which will launch
with a Virtual Foundation Tool. This foundation shade finder tool
is designed to guide Amazon customers to their preferred Double
Wear shade from a range of over fifty-five options, reinforcing the
brand’s shade authority. In the Estée Lauder Amazon Premium Beauty
store, customers can find other brand favorites like the iconic
Advanced Night Repair Serum, Beautiful Magnolia Eau de Parfum,
Bronze Goddess Eau Fraîche, Pure Color Lipstick, and more. This
season, Estée Lauder makeup and fragrance gift sets, including the
Fragrance Treasures Gift Set, are also featured in Amazon’s 2024
Holiday Beauty Haul, which is running now through November 3.
“Throughout 2024 we have been working with The Estée Lauder
Companies to launch several of their unique and cherished beauty
brands in Amazon Premium Beauty, with the launch of Estée Lauder’s
flagship brand today as a particularly significant milestone in
that journey,” said Melis del Rey, General Manager, Beauty, Baby,
and Beauty Technology, Amazon U.S. Stores. “Amazon Premium Beauty
brand stores allow brands to share what makes them special. We
worked with Estée Lauder to build an innovative Beauty shopping
experience that reflects the brand’s storied sophistication and
telegraphs the magic that has made their products so prized by
customers since 1946.”
To amplify its brand presence and product discovery in Amazon
Premium Beauty, Estée Lauder will launch an extension of its
successful female-centered sports marketing campaign - Game Day,
Your Way - on Prime Video. Inspired by the millions of passionate
female football fans across the country, the campaign will
highlight the “Beauty of Performance,” connecting the impact of
women in football and the powerful benefits of the brand’s Double
Wear Stay-In-Place Makeup. The ad will air throughout fall
2024.
"We’re tapping into the cultural zeitgeist when it comes to
female sports fandom and we are thrilled to marry our Game Day,
Your Way sports marketing initiative with the launch of our U.S.
Amazon Premium Beauty store,” said Fiona Sainty, Senior Vice
President / General Manager, Estée Lauder & AERIN Beauty North
America. “By advertising on Prime Video, we know that female fans
and beauty lovers will be excited to see themselves represented on
the screen between plays with their favorite teams. Beyond this, we
are collapsing the consumer journey by leveraging Prime Video to
reach Amazon customers with our new storefront. It’s a
win-win.”
Follow @esteelauder and @amazonbeauty on social and shop the
Estée Lauder Amazon Premium Beauty store at
amazon.com/esteelauder.
ABOUT ESTÉE LAUDER Estée Lauder is the flagship brand of
The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the
world’s first female entrepreneurs, the brand today continues her
legacy of creating the most innovative, sophisticated,
high-performance skin care and makeup products and iconic
fragrances — all infused with a deep understanding of women’s needs
and desires. Today Estée Lauder engages with women in over 150
countries and territories around the world and at a variety of
touch points, in stores and online. And each of these relationships
consistently reflects Estée’s powerful and authentic point of view.
Follow @esteelauder on Instagram, Facebook, TikTok and YouTube.
ABOUT THE ESTÉE LAUDER COMPANIES The Estée Lauder
Companies Inc. is one of the world’s leading manufacturers,
marketers, and sellers of quality skin care, makeup, fragrance, and
hair care products, and is a steward of luxury and prestige brands
globally. The company’s products are sold in approximately 150
countries and territories under brand names including: Estée
Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi
Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble,
Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions
de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced,
Dr.Jart+, the DECIEM family of brands, including The Ordinary and
NIOD, and BALMAIN Beauty.
*Circana/U.S. Prestige Beauty Total Measured Market, Makeup
Product Unit Sales, 12 Months Ending August 2024.
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version on businesswire.com: https://www.businesswire.com/news/home/20241022039928/en/
Press: Investors: Rainey Mancini rmancini@estee.com
The Estée Lauder Companies Media: Jill Marvin
jimarvin@estee.com
Estée Lauder: Tara Connaughton tconnaug@estee.com
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