CHICAGO, March 27,
2025 /PRNewswire/ -- Cat's Pride®, a brand of Oil-Dri
Corporation of America (NYSE: ODC), will donate up to 500,000
pounds of cat litter to local animal shelters. The effort is part
of their "Love that Lasts" campaign that begins April 1 and ends on
April 30, 2025 which coincides with
national "Adopt a Shelter Pet Day."
"More than 3 million cats enter shelters each year, and it can
be cost prohibitive for small animal rescue organizations to care
for the animals' basic needs. Necessities including food, safe
housing, and cat litter are critical to their care, so we plan to
triple our donation in April. Our "Love That Lasts" program reduces
a resource burden on animal shelters by helping with basic needs so
they can focus on finding cats a forever home," said Lisa Mak, Vice President of Marketing, Consumer
Packaged Goods at Oil-Dri Corporation of America.
Lightweight litter makes lives easier for animal shelters and
private pet owners alike. Cat's Pride offers a variety of
innovative litters, including lightweight clumping clay and
lightweight crystals, available in a variety of package types to
meet the needs of every cat owner. Cat's Pride lightweight litter
is lighter than traditional scoopable clay litter and provides
superior long-lasting odor control.
Additionally, Cat's Pride has introduced an innovative Micro
Crystals formula made with highly absorbent crystals that provide
powerful instant moisture absorption and odor-blocking qualities.
These crystals allow for continual urine absorption without needing
to change the litter box for a month for one cat. Donations to the
effort will be funded through the sale of all Cat's Pride products
in April, including the new Cat's Pride Micro Crystals, Cat's Pride
Lightweight Green Jugs (15lbs) and Cat's Pride Value Size Bags
(24lbs) of litter.
Don't miss our President and Chief Executive Officer,
Daniel S. Jaffee, and Kitten Lady,
Hannah Shaw, as they discuss Cat's
Pride's innovative products and the "Love that Lasts" campaign on
The Balancing Act on Lifetime, airing April 7th and 15th. They'll explore the
campaign's efforts to support shelters and drive donations, as well
as highlight our innovative products and Litter for Good program
and the positive impact it's having on cats in need.
More information on the Cat's Pride "Love That Lasts" program,
including how to support the effort, can be found here:
https://catspride.com/lovethatlasts.
About Oil-Dri Corporation of America
Oil-Dri Corporation of America, the maker of Cat's Pride litter,
is a leading manufacturer and supplier of specialty sorbent
products for the pet care, animal health and nutrition, fluids
purification, agricultural ingredients, sports field, industrial
and automotive markets. Oil-Dri is vertically integrated which
enables the company to efficiently oversee every step of the
process from research and development to supply chain to marketing
and sales. With over 80 years of experience, the company continues
to fulfill its mission to Create Value from Sorbent Minerals. To
learn more about the company, please visit oildri.com.
About The Balancing Act
The Balancing Act® is a morning show created and produced by
BrandStar that offers sensible solutions and essential information
in a fun, entertaining format; providing resources to help people
do life better. The Balancing Act features everything from
delicious recipes, style makeovers and dream getaways to parenting
tips and the latest news in health and wealth. Tune in to The
Balancing Act weekdays at 7:30 a.m.
(ET/PT) on Lifetime® and find all previously aired episodes
on TheBalancingAct.com.
Media Contact
Lisa Mak
Vice President of Marketing, Consumer Products
Division
Oil-Dri Corporation of America
Lisa.Mak@oildri.com
(312) 706-3142
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content:https://www.prnewswire.com/news-releases/cats-pride-sets-goal-of-donating-500-000-pounds-of-litter-to-help-animal-shelters-in-april-302413319.html
SOURCE Cat's Pride®, a brand of Oil-Dri Corporation of
America
