Homebuyers and sellers trust RE/MAX
professionals most, according to a leading independent consumer
survey.
DENVER, March 25,
2025 /PRNewswire/ -- RE/MAX the #1 name in real
estate1, is honored to announce consumers have once
again voted RE/MAX® as the brand with the #1 Most Trusted Real
Estate Agents in the U.S.2 and Canada3. This esteemed recognition
comes from an independent annual survey conducted by the BrandSpark
Most Trusted Awards in conjunction with Newsweek magazine. The
achievement highlights what truly sets RE/MAX affiliates apart – a
steadfast commitment to trust and excellence.
The survey, one of the most comprehensive of its kind,
tracks public trust across nearly 300 product and service
categories with responses from more than 29,000 shoppers in the
U.S. and 35,200 from Canada who
shared their unaided, top-of-mind responses on providers they
trust and use the most.
This is the fifth time U.S. RE/MAX agents have been recognized
for their trustworthiness – and the seventh time in Canada. The survey results speak volumes about
the caliber of RE/MAX affiliates, who go above and beyond to
prioritize the needs of their clients and have more real estate
sales experience than other real estate agents.
"Trust is the foundation of real estate, and we are proud that
consumers continue to recognize RE/MAX agents as the most trusted
in the business," said RE/MAX Holdings CEO Erik Carlson. "Buying or selling a home is one
of the biggest and most important transactions a person will make
in their lifetime, so it's critical they work with a trusted
professional to guide them through the life-changing
transaction."
RE/MAX has long been a trailblazer in the industry, evolving to
meet the needs of today's consumers and agents. In 2025, the
brand's modern approach includes a bold new advertising campaign
that emphasizes the importance of trust in real estate. At the R4®
annual event, RE/MAX unveiled a transformative vision, celebrating
its trusted agents while announcing initiatives designed to
modernize the brand and deliver more value to agents and consumers.
From a dynamic influencer program to the introduction of a
refreshed balloon logo and RE/MAX logotype and the upcoming launch
of a full-service global referral platform, RE/MAX is charting an
exciting new chapter to ensure its legacy as a trusted leader.
"Trust is something RE/MAX affiliates are getting even louder
about in 2025," said Abby Lee,
Executive Vice President of Marketing, Communications and Events at
RE/MAX Holdings. "The brand's 2025 ad campaign highlights
how aligning with a professional who delivers on trust makes all
the difference, and it truly does – it's the number one thing
consumers are looking for in an agent."
Carlson added, "As RE/MAX continues to support our incredible
community of Broker/Owners, agents and teams, we remain dedicated
to providing top-tier service and expertise that build lasting
trust with consumers, ensuring the brand's leadership in the
industry and positive experiences for homebuyers and sellers."
To view the full BrandSpark Most Trusted Awards and each of its
categories, visit https://www.brandsparkmosttrusted.com/usa.
1Source: MMR Strategy Group study of unaided
awareness.
2Voted most trusted Real Estate
Agency brand by American shoppers based on the BrandSpark® American
Trust Study, years 2022 – 2025 and
2019.
3Voted most trusted Real Estate
Agency brand by Canadian shoppers based on the BrandSpark® Canadian
Trust Study, years 2021-2025, 2019 and 2017.
About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX,
LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than
145,000 agents in nearly 9,000 offices and a presence in more than
110 countries and territories. Nobody in the world sells more real
estate than RE/MAX, as measured by residential transaction sides.
RE/MAX was founded in 1973 by Dave and Gail
Liniger, with an innovative, entrepreneurial culture
affording its agents and franchisees the flexibility to operate
their businesses with great independence. RE/MAX agents have lived,
worked and served in their local communities for decades, raising
millions of dollars every year for Children's Miracle Network
Hospitals® and other charities. To learn more about RE/MAX, to
search home listings or find an agent in your community, please
visit www.remax.com. For the latest news about RE/MAX, please visit
news.remax.com.
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SOURCE RE/MAX, LLC
