The original work boot brand and the
award-winning country musician are bringing a fresh, modern country
aesthetic to the worksite and beyond.
ROCKFORD, Mich., March 11,
2025 /PRNewswire/ -- Wolverine, the
142-year-old boot and clothing company, is excited to announce
their partnership with award winning, multi-platinum
singer/songwriter, Jordan Davis.
Built upon their shared values, the partnership celebrates the
blue-collar mindset: the grit and determination of those working
hard and doing what they love, whether on a jobsite, farm or
stage.
Wolverine's longtime commitment to creating comfortable and
trustworthy workwear seamlessly complements Jordan's lifelong
passion for the brand. Together there's a mutual dedication to the
skilled trades industry and the need to shine a light on these
critical and lucrative career paths.
Jordan Davis' rise from
blue-collar roots to country star reflects the true Wolverine
spirit. Raised by generations of skilled trades workers, he learned
the value of hard work and grit, watching his dad and grandpa
tackle long days in their trusted Wolverine boots. Now, he brings
that same dedication to his Tennessee farm, family, and global stages,
embodying craftsmanship and community in everything he does.
"My partnership with Wolverine is a special one," said
Jordan Davis. "Growing up, I watched
my dad, and his dad do what they love – whether it was fishing or
refurbishing furniture at the shop – all with their trusted
Wolverine boots on. I learned a lot about life from them, and I
take pride in living out the lessons and skills they taught me both
while I'm performing on stage and working at my farm. Partnering
with Wolverine allows me to honor this legacy and inspire others to
do what they love."
Fans can now shop the "Jordan Davis Picks" collection on
Wolverine.com and in select retailers across the country featuring
Jordan's favorite Wolverine boots, apparel, and accessories.
Additionally, Jordan is collaborating with Wolverine on a new
custom collection set to launch this fall, complemented by events
aimed at giving back to the skilled trades community.
"Our work with Jordan Davis
perfectly reflects our values at Wolverine. His embodiment of hard
work on and off the jobsite and reaping its rewards resonates
deeply with our purpose and consumer," said Lauren King, Sr. Director of Marketing at
Wolverine Boots and Apparel. "As a celebrated musician, Jordan
shares our commitment and passion for inspiring others to pursue
their crafts, giving them the confidence to do what they love and
call it work."
Sign up for email at Wolverine.com to be the first to know
what's coming next in this partnership and follow
@Wolverineboots on Instagram for more updates.
ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a
mission to honor the spirit and tenacity of the American worker and
build the next generation of skilled trades people. Taking pride in
crafting durable boots with unrivaled craftsmanship and the highest
quality materials, Wolverine is dedicated to serving hardworking
people all over the world. Through Project Bootstrap, Wolverine has
contributed over $2 million to
organizations in support of the skilled trades. For more
information, visit www.wolverine.com. Wolverine is a division of
Wolverine World Wide, Inc. (NYSE: WWW)
ABOUT JORDAN DAVIS
Award winning, multi-platinum singer/songwriter Jordan Davis' Platinum-selling sophomore
album, Bluebird Days produced four consecutive #1s
and three "song of the year" award-winning titles including the 5X
Platinum-selling hit "Buy Dirt," (CMA Awards 2023, NSAI Awards
2023) and 3X Platinum-selling "Next Thing You Know" (ACM Awards
2024). All penned by Davis, the Louisiana-born and raised star also released
chart-topping #1 hit singles "What My World Spins Around" and
"Tucson Too Late," in addition to "Next Thing You Know" and "Buy
Dirt," earning numerous award-nominations, including CMA, ACM, CMT,
American Music Award, Billboard Music Award and iHeart Award nods.
Davis previously notched three consecutive No. 1 hits-totaling 7
#1s at Country radio- off of his Platinum-Certified debut
album Home State including the 3X Platinum
"Singles You Up," and 2X Platinum-selling songs "Take It From Me"
and "Slow Dance In A Parking Lot." In 2019, Davis was awarded Best
New Country Artist at the iHeartRadio Music Awards, and in addition
to being a 2X nominee for ACM New Male Artist of the Year, he was
named Billboard's Top New Country Artist of 2018. He's appeared on
Good Morning America, TODAY, Late Night with Seth Meyers, The Tonight Show Starring Jimmy
Fallon, Jimmy Kimmel Live, The Kelly Clarkson Show, College GameDay
and more and recently concluded his headlining DAMN GOOD TIME TOUR
while also serving as direct support for Luke Combs on select Growin' Up And Getting Old
Tour dates. Currently at work on his new album, Davis recently
released "I Ain't Sayin'" to Country radio. Davis kicked off the
2025 year as direct support for Luke
Combs in Australia and
New Zealand. For more information,
visit JordanDavisOfficial.com (http://jordandavisofficial.com/).
View original content to download
multimedia:https://www.prnewswire.com/news-releases/wolverine-boots-teams-up-with-country-artist-jordan-davis-302397348.html
SOURCE Wolverine
