Groundbreaking Access Program to Reduce
Patient Barriers to Dry Eye Disease Therapy
Harrow (Nasdaq: HROW), a leading North American eyecare
pharmaceutical company, today introduced VEVYE® Access for All, a
groundbreaking initiative that underscores Harrow’s long‑standing
commitment to access and affordability. This program, which is now
available through our PhilRx specialty pharmacy partner, guarantees
access to VEVYE (cyclosporine ophthalmic solution) 0.1% for
eligible patients and health plans for $59, ensuring that every
patient can affordably start treatment without delay.
Key Benefits of the VEVYE Access for All Program:
- No Prior Authorization Submission Delays for Eligible
Patients: Physicians can prescribe VEVYE without frustrating
prior authorization paperwork, step edits, and other treatment
obstacles.
- No-Delay Prescription Processing: PhilRx, a Harrow
national mail-order pharmacy partner, expedites prescription
fulfillment with free home delivery, ensuring patients receive
their medication promptly and conveniently.
- Lower Patient Costs: Eligible patients can receive their
first prescription for as little as $01; and refills are available
at $59 per bottle for eligible patients, with further discounts
available for 3-bottle orders.
- Money-Back Guarantee: Harrow provides a
no‑questions‑asked money-back guarantee.2
“With VEVYE Access for All, we are disrupting the status quo in
U.S. prescription dry eye access,” said Mark L. Baum, Chief
Executive Officer of Harrow. “For too long, patients, doctors, and
pharmaceutical companies have been at the mercy of unseen middlemen
who act as access gatekeepers, using needless red tape to prevent
patients from benefitting from medications they are prescribed.
These tactics are a horribly unfair financial and logistical burden
on eyecare professionals, and patients are often left to pay higher
out‑of‑pocket co-payments for drugs that may not even be what their
doctor prescribed. This program puts power back where it belongs –
in the hands of eyecare professionals and their patients – by
simplifying the prescribing and dispensing process and removing
access impediments for all patients, creating a more frictionless
path to therapy. We believe every patient who can benefit from
VEVYE should have access – quickly and affordably, and Harrow is
proud to lead the way and drive this needed change.”
Ranjan P. Malhotra, M.D., F.A.C.S., a board-certified
ophthalmologist with St. Louis-based Ophthalmology Associates,
said, “As a cornea and refractive surgeon, I understand how
critical a healthy ocular surface is to achieving superior surgical
outcomes. With VEVYE Access For All, I can confidently prescribe
VEVYE, knowing that my patients can start treatment quickly and at
a price they can afford – without the burden of the growing number
of insurance hurdles. Knowing my patients can get VEVYE for as
little as $59 a bottle – or even $0 with commercial insurance –
means I can focus on what truly matters: delivering outstanding
patient care and surgical outcomes, allowing my patients to achieve
their best vision possible.”
Paul M. Karpecki, O.D., Director of Cornea and External Disease
at the Kentucky Eye Institute, added, “After decades of working
with dry eye and ocular surface disease patients, I have seen
firsthand the challenges patients face in accessing effective
prescription dry eye treatments. I am so pleased that Harrow is
addressing the giant elephant in the room – insurance company
tactics that often prevent or delay critical care. VEVYE Access for
All is a game‑changer, eliminating these barriers, cutting
out‑of‑pocket expenses, and empowering physicians to focus on
delivering the best possible care. My staff is so excited about
this program, too! Many of my dry eye patients are already
experiencing the clinical benefits of VEVYE, and this new program
will enable us to extend these benefits to all dry eye sufferers,
regardless of their insurance status.”
VEVYE Access for All is available nationwide immediately. Harrow
has joined forces with PhilRx, a national mail‑order pharmacy
partner, to dispense VEVYE directly to patients, providing swift,
reliable service. To take advantage of the program, physicians
simply send VEVYE prescriptions to PhilRx, using their electronic
medical record (EMR), and eligible patients will receive discounted
pricing and benefits at the pharmacy. Harrow intends to make this
program widely available through all pharmacy networks.
About Harrow
Harrow, Inc. (Nasdaq: HROW) is a leading eyecare pharmaceutical
company engaged in the discovery, development, and
commercialization of innovative ophthalmic pharmaceutical products
for the North American market. Harrow helps eyecare professionals
preserve the gift of sight by making its portfolio of
pharmaceutical products accessible and affordable to millions of
patients each year. For more information about Harrow, please visit
harrow.com.
Forward-Looking Statements
This press release contains “forward-looking statements” within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. Any statements in this release that are not historical facts
may be considered such “forward-looking statements.”
Forward-looking statements are based on management’s current
expectations and are subject to risks and uncertainties which may
cause results to differ materially and adversely from the
statements contained herein. Some of the potential risks and
uncertainties that could cause actual results to differ from those
predicted include, among others, risks related to: liquidity or
results of operations; our ability to successfully implement our
business plan, develop and commercialize our products, product
candidates and proprietary formulations in a timely manner or at
all, identify and acquire additional products, manage our pharmacy
operations, service our debt, obtain financing necessary to operate
our business, recruit and retain qualified personnel, manage any
growth we may experience and successfully realize the benefits of
our previous acquisitions and any other acquisitions and
collaborative arrangements we may pursue; competition from
pharmaceutical companies, outsourcing facilities and pharmacies;
general economic and business conditions, including inflation and
supply chain challenges; regulatory and legal risks, including
litigation matters, and other uncertainties related to our pharmacy
operations and the pharmacy and pharmaceutical business in general;
physician interest in and market acceptance of our current and any
future formulations and compounding pharmacies generally. These and
additional risks and uncertainties are more fully described in
Harrow’s filings with the Securities and Exchange Commission (SEC),
including its Annual Report on Form 10-K for the year ended
December 31, 2023, subsequent Quarterly Reports on Form 10-Q, and
other filings with the SEC. Such documents may be read free of
charge on the SEC’s web site at sec.gov. Undue reliance should not
be placed on forward‑looking statements, which speak only as of the
date they are made. Except as required by law, Harrow undertakes no
obligation to update any forward-looking statements to reflect new
information, events, or circumstances after the date they are made,
or to reflect the occurrence of unanticipated events.
1
For patients whose prescriptions are
covered by commercial insurance, use of this program may reduce
their VEVYE copayment to as little as $0. For patients whose
prescriptions are not covered by commercial insurance, this program
may reduce their cost for prescriptions to as little as $59. For
full terms and conditions, please visit vevye.com/accessforall.
2
This offer is available on one fill only
and is valid only for eligible patients paying cash who do not have
commercial or government insurance. This offer is not valid for
patients with government insurance, including, but not limited to,
Medicaid or Medicare. Contact Harrow at 833-443-7769 for
information on our money-back guarantee.
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version on businesswire.com: https://www.businesswire.com/news/home/20250317532046/en/
Investors: Jamie Webb, Director of Communications and
Investor Relations Harrow, Inc. jwebb@harrowinc.com
615-733-4737
Media: Silvana Guerci-Lena Powers & Company
silvana@powers-co.com 508-808-8993
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