MENLO PARK, Calif.,
July 8, 2015 /PRNewswire/ -- If
you've got them, flaunt them, right? Well, that's now only
true for 27% of American women according to a new survey conducted
by Newlio for Violet® iodine. In fact, this summer, the top
swimsuit choice will be a one-piece (51 percent), followed by a
tankini (18 percent), and a bikini (13 percent). Modesty may be on
the rise this season, but the majority of women (73%) are perfectly
happy with their cup sizes.
Why are so many women shying away from showing off their breasts
when they adore them? This could be tied to the fact that more
than 60% (62.4%) of women surveyed between the ages of 19-39
experience "breast tenderness" associated with their menstrual
cycle.
"PMS-related breast discomfort like tenderness, aches, swelling
and heaviness can be really disruptive to a woman's regular routine
– often dictating what she will wear, whether or not she'll go to
the gym or even partake in sexual activity," said Anja Krammer, President, BioPharmX Corporation.
"Many women suffer in silence and don't realize that there is a new
simple option available to relieve the discomfort. Incorporating
the daily supplement, Violet iodine, into a health and wellness
routine can not only help alleviate many of the most common
symptoms but also promote overall breast health."
For additional survey findings, please reference the following
fact sheet: http://bit.ly/1Hc7QIT
The survey was conducted by Newlio among a nationally
representative sample of 1,067 U.S. adult women, using an email
invitation and an online survey. The panel was provided in
partnership with The Nielsen Company (US) LLC.
About Violet® iodine
Violet iodine is a
daily iodine supplement for the relief of the most common symptoms
of cyclic mastalgia and fibrocystic breast condition (FBC),
including monthly swelling, tenderness, aches and heaviness. Violet
iodine is available for sale at select CVS Pharmacies and The
Vitamin Shoppe and online at cvs.com, vitaminshoppe.com,
drugstore.com, and walgreens.com. To learn more about Violet
iodine, visit www.VioletDaily.com and follow us
on Facebook and Twitter.
About BioPharmX™ Corporation
BioPharmX™
Corporation (NYSE MKT: BPMX) is a Silicon Valley-based specialty
pharmaceutical company, which seeks to provide products through,
proprietary platform technologies for prescription,
over-the-counter ("OTC"), and supplement applications in the health
and wellness markets, including women's health and dermatology. To
learn more about BioPharmX, visit www.BioPharmX.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/cleavage-vs-cover-up-new-study-sponsored-by-violet-iodine-reveals-73-percent-of-american-women-arent-looking-to-show-off-the-girls-300110263.html
SOURCE BioPharmX Corporation