Chromcraft Revington Unveils Youth Brand in Las Vegas
22 Gennaio 2010 - 1:09AM
Business Wire
With styles reflecting the sophisticated tastes of today’s young
consumers, CR Kids and Beyond, a new Chromcraft Revington, Inc.
brand from its CR International subsidiary, targets the fast
growing ‘Tween market and kids up to age 18 and beyond. The new
line of bedroom furnishings will debut at the Las Vegas Market,
February 1-5, with collections covering a wide breadth of
styles—from Cottage to Contemporary, from Country French to Rustic,
and to Transitional.
The collections, including a complete program called EZ Bunks,
will be featured in Chromcraft Revington’s 13th floor, Las Vegas
showroom, Building B. Rollout of additional youth collections and
other product categories will commence at the April High Point
Market. Dressers are priced from $399 to $599, suggested retail.
Headboards, beds and bunks range from $199 to $999, suggested
retail.
“With our new CR Kids and Beyond, we very deliberately
incorporated the term ‘Beyond’ to demonstrate that we’re committed
to designs that are expected to grow with a young person through
college and into their first apartment,” said Bill Benton,
president, CR International. “The ‘Tween market is generally
focused on kids from 8 to 12. Beyond age 12 is a market that we are
also addressing with these products. By high school, most kids have
their own cell phones, iPods and laptops, and these kids have very
strong ideas about their personal style, whether it’s what they
wear or how their rooms are furnished.” Nielsen, at the CTIA Fall
2008 trade show, indicated that the starting age for cell phone use
and ownership is dropping, allowing increased marketing
communications to the ‘Tween demographic.
Sean Slack, vice president of merchandising, CR International,
said, “Today’s young people tend to be the style setters of their
homes. However, what parents still demand is a focus on value. What
we anticipate accomplishing with CR Kids and Beyond is meeting the
expectations of our ‘Tween consumers when it comes to style and
design, while going beyond what parents expect in terms of value,
quality materials and the type of functionality that meet family’s
needs throughout the school years and beyond.”
CR Kids and Beyond is designed to appeal to the broadest base of
consumers. “We’ve done our homework and created products that
people are likely to buy,” said Tom Liddell, senior vice president,
sales and marketing, CR International. “Product scale was another
important consideration in the design process. Our youth
furnishings are appropriate for the downsized home, apartments,
cottages, cabins and small guest rooms.”
The foray into youth furnishings represents expansion for the
parent company. “We believe in the potential for this new product
venture,” said Mike Hanna, senior vice president, Chromcraft
Revington. “Good people coupled with good products yields great
results.”
For additional information:
http://www.chromcraft-revington.com
ABOUT CHROMCRAFT REVINGTON
Chromcraft Revington, Inc. (CRC), a publicly traded company, is
home to many fine brands including Chromcraft and Cochrane casual
dining, Peters Revington’s occasional & entertainment products
and the Southern Living licensed collections. The Chromcraft brand
also includes a Contract Division for commercial applications.
This release contains forward-looking statements that are based
on current expectations and assumptions. These forward-looking
statements can be generally identified as such because they include
future tense or dates, or are not historical or current facts, or
include words such as “believes,” “may,” “expects,” “anticipates,”
or words of similar import. Forward-looking statements are not
guarantees of performance or outcomes and are subject to certain
risks and uncertainties that could cause actual results or outcomes
to differ materially from those reported, expected, or anticipated
as of the date of this release.
Among such risks and uncertainties that could cause actual
results or outcomes to differ materially from those reported,
expected or anticipated are general economic conditions, including
the impact of the current global recession; import and domestic
competition in the furniture industry; ability of the Company to
execute its business strategies, implement its new business model
and successfully complete its business transition; ability to grow
sales and reduce expenses to eliminate its operating loss; supply
disruptions with products manufactured in China and other Asian
countries; continued availability under the Company’s bank credit
facility; market interest rates; consumer confidence levels;
cyclical nature of the furniture industry; consumer and business
spending; changes in relationships with customers; customer
acceptance of existing and new products; new and existing home
sales; financial viability of the Company’s customers and their
ability to continue or increase product orders; loss of key
management; the actual amount and the receipt by the Company of the
refund of previously paid federal income taxes; and other factors
that generally affect business; and certain risks as set forth in
the Company’s annual report on Form 10-K for the year ended
December 31, 2008 and Form 10-Q for the quarter ended October 3,
2009.
The Company does not undertake any obligation to update or
revise publicly any forward-looking statements to reflect
information, events or circumstances after the date of such
statements or to reflect the occurrence of anticipated or
unanticipated events or circumstances.
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