CXS ChallengerX plc

 
TIDMCXS 
 
31 May 2022 
 
                                ChallengerX plc 
 
                       ("ChallengerX" or the "Company") 
 
ChallengerX Signs Digital Asset Monetization Agreement with the North Louisiana 
                               Football Alliance 
 
ChallengerX plc (AQSE: CXS) announces the signing of a Digital Asset 
Monetization Agreement ("DAMA" or "the agreement") with the North Louisiana 
Football Alliance ("the NLFA"). 
 
The agreement will carry an initial term of 5 years and will provide the NLFA 
with access to CXSports's growing ecosystem of digital asset monetization 
modules. In addition, the company will also onboard each of the NLFA's eight 
centrally owned and managed teams as part of the agreement. 
 
Immediately, the agreement will see the launch of a league-wide Money Page for 
the NLFA, which will be published and syndicated across the CXSports network. 
Following this, the company will work with the NLFA to launch additional Money 
Pages for each of its current teams. Any teams that may join the league 
throughout the agreement's five-year term will also become eligible for the 
creation of a Money Page. 
 
With the company continuing to develop and launch new modules on its CXSports 
platform, it will continue to work with the NLFA to broaden the scope of its 
digital asset monetization initiatives. While the development of new digital 
assets may form part of this process, the majority of this work will see the 
NLFA leveraging its existing digital assets for monetization. Such existing 
assets include team- and league-operated websites and social media profiles. 
 
As it has with several prior DAMAs, the company has also provided the NLFA with 
the option to act as a CXSports brand ambassador. The NLFA has accepted this 
offer and will now promote the CXSports platform to its vendors, clients, 
sponsors, and athletes. 
 
Although the company will not hold the NLFA to any minimum performance 
requirements as a brand ambassador, it has provided performance-based 
revenue-sharing incentives to the NLFA. The company reasonably expects this 
arrangement will, at a minimum, lead to the signing of several of the league's 
athletes, providing them with sponsored Money Pages. 
 
Over the longer term, both the company and the NLFA see the agreement as 
creating a mutually-beneficial strategic relationship. For the company, its 
relationship with the NLFA promises exposure to its fanbase, athletes, and 
third-party stakeholders. For the NLFA, the company's CXSports platform will 
expose it to new audiences and sponsorship opportunities outside of its 
geographical catchment area. 
 
NLFA President and Founder Holland Witherspoon said, "We're thrilled to sign 
with ChallengerX, and plan to make its CXSports platform an integral part of 
both our marketing and revenue-generating activities. We've already commenced 
work on creating digital assets for monetization through the platform, and we 
look forward to the additional exposure it will bring to our project." 
 
ChallengerX COO Lucas Caneda said, "As an emerging league with a lot of 
unrealized potential, the NLFA is an ideal partner. Our CXSports platform will 
do a lot to unlock this potential and monetize its loyal fanbase, and we can't 
wait to start our journey together." 
 
About the NLFA: 
 
The NLFA is a developmental American football league founded in 2019 by Air 
Force veteran Holland Witherspoon. Its goal is to provide an alternative 
platform for aspiring American football athletes who, for various reasons, are 
unable to attend college football programs. 
 
About ChallengerX plc: 
 
Listed on the Aquis Stock Exchange in London, ChallengerX plc is a 
Software-as-a-Service "SaaS 2.0" monetization technology and digital marketing 
company serving sports clubs, players, sports news sites, and other influencers 
around the world. Its technology helps its customers, at no cost, generate 
incremental recurring revenues from their existing followers via a proprietary 
LOPI ("Leverage Other People's Influence") strategy. 
 
ChallengerX also offers bespoke service packages that help clubs develop and 
build their brand, rapidly grow their base of fans, gain additional higher-end 
sponsors, and source and sell club merchandise through a club-branded eStore 
the Company operates on each club's behalf. 
 
This announcement contains information which, prior to its disclosure, 
constituted inside information as stipulated under Regulation 11 of the Market 
Abuse (Amendment)(EU Exit) Regulations 2019/310 (as amended). 
 
The directors of ChallengerX plc accept responsibility for this announcement. 
 
For further information please contact: 
 
 
ChallengerX plc 
 
Olivia Edwards               Phone: +44 7467 287353 
Chief Executive Officer      Email: olivia@challengerx.io 
 
John May                     Phone: +44 786 071 5075 
Non-Executive Chairman       Email: john@challengerx.io 
 
First Sentinel 
 
Corporate Adviser            Phone: +44 7876 888 011 
Brian Stockbridge 
 
Jenny Liu 
 
 
 
END 
 
 

(END) Dow Jones Newswires

May 31, 2022 03:00 ET (07:00 GMT)

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